{"id":103275,"date":"2025-05-07T14:52:16","date_gmt":"2025-05-07T20:52:16","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=103275"},"modified":"2025-05-07T14:52:16","modified_gmt":"2025-05-07T20:52:16","slug":"los-nuevos-inverse-de-puma","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2025\/05\/07\/los-nuevos-inverse-de-puma\/","title":{"rendered":"Rompe las reglas con INVERSE"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-103275\" data-postid=\"103275\" class=\"themify_builder_content themify_builder_content-103275 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p class=\"wp-block-paragraph\">Amix, \u00bfte has preguntado qu\u00e9 pasar\u00eda si una inteligencia artificial pudiera dise\u00f1ar tus pr\u00f3ximos sneakers favoritos? Bueno, pues ya no es solo una idea loqu\u00edsima: <strong>PUMA lo hizo real<\/strong>. Su nueva silueta, <strong>INVERSE<\/strong>, nace justo en ese espacio donde la tecnolog\u00eda se cruza con la creatividad humana. Y no es solo dise\u00f1o; es toda una declaraci\u00f3n de identidad. Porque s\u00ed, estamos en ese punto de la historia donde hasta los tenis pueden pensar\u2026 o al menos co-crear contigo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"653\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4273-scaled.jpeg?resize=1165%2C653&#038;ssl=1\" alt=\"\" class=\"wp-image-103280\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4273-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4273-scaled.jpeg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4273-scaled.jpeg?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4273-scaled.jpeg?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4273-scaled.jpeg?resize=1536%2C861&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4273-scaled.jpeg?resize=2048%2C1147&amp;ssl=1 2048w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4273-scaled.jpeg?w=2330 2330w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para empezar, dise\u00f1o que vibra<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La idea detr\u00e1s de INVERSE es brutal: fusionar el legado de PUMA con la visi\u00f3n de una IA. Se inspiraron en los <em>Inhale<\/em> (un cl\u00e1sico de archivo), y lo que result\u00f3 fue un dise\u00f1o enjaulado en la mediasuela, acolchado <strong>ProFoam<\/strong> para m\u00e1ximo confort y una est\u00e9tica que grita <em>futuro<\/em>. Todo con colorways que no piden permiso: <strong>verde ne\u00f3n + negro<\/strong>, <strong>rojo + azul<\/strong>, y uno blanco que es pura elegancia atemporal. Cada paso con estos pares dice algo, incluso cuando t\u00fa no hablas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adem\u00e1s, identidad que evoluciona<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA no se qued\u00f3 ah\u00ed. Tambi\u00e9n present\u00f3 a sus <strong>primeros creadores virtuales<\/strong>: <em>L-IA UNFILTERED, T-IA-go MUTANT y AR-IA GENERATE<\/em>. Cada uno con su propia historia, estilo y personalidad digital, creados para ser reflejo de este nuevo mundo sin filtros ni l\u00edmites. \u00bfQu\u00e9 es esto si no una nueva forma de hablar de comunidad, diversidad y autoexpresi\u00f3n? Aqu\u00ed no se trata solo de moda, se trata de vivir y vestir tu verdad. <em>Rompe las reglas<\/em>, literal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"1547\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4274-scaled.jpeg?resize=1165%2C1547&#038;ssl=1\" alt=\"\" class=\"wp-image-103281\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4274-scaled.jpeg?w=1928&amp;ssl=1 1928w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4274-scaled.jpeg?resize=226%2C300&amp;ssl=1 226w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4274-scaled.jpeg?resize=771%2C1024&amp;ssl=1 771w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4274-scaled.jpeg?resize=768%2C1020&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4274-scaled.jpeg?resize=1157%2C1536&amp;ssl=1 1157w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/05\/IMG_4274-scaled.jpeg?resize=1543%2C2048&amp;ssl=1 1543w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tambi\u00e9n, una campa\u00f1a que empuja l\u00edmites<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detr\u00e1s de este universo visual hay manos humanas y cerebros artificiales trabajando juntxs. Leilanni Todd, artista de IA generativa y 3D, cre\u00f3 el mundo visual de la campa\u00f1a: surreal, est\u00e9tico y elevad\u00edsimo. El equipo de dise\u00f1o global de PUMA, liderado por Scottie Gurwitz y Heiko Desens, fue clar\u00edsimo: esto no se trata de reemplazar a los dise\u00f1adores, sino de potenciar su visi\u00f3n. Porque la IA no piensa como nosotres, y justo ah\u00ed est\u00e1 su magia. <em>Nos obliga a ver distinto<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finalmente, el futuro se camina<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">INVERSE es m\u00e1s que un par de sneakers cool: es una invitaci\u00f3n. A ser m\u00e1s bold, cuestionar el dise\u00f1o tradicional, dejar atr\u00e1s el miedo de hacer las cosas diferente, <strong>romper las reglas<\/strong> de c\u00f3mo pensamos la moda, la identidad, el movimiento. Y s\u00ed, puedes tener todo eso por $2,399 MXN. Ya est\u00e1n disponibles en <a href=\"https:\/\/www.puma.com\">puma.com<\/a>, PUMA Stores y tiendas como DP Street, TAF, Innvictus y Liverpool. \u00bfTe vas a quedar viendo o te los vas a poner?<\/p>","protected":false},"excerpt":{"rendered":"<p>Amix, \u00bfte has preguntado qu\u00e9 pasar\u00eda si una inteligencia artificial pudiera dise\u00f1ar tus pr\u00f3ximos sneakers favoritos? Bueno, pues ya no es solo una idea loqu\u00edsima: PUMA lo hizo real. Su nueva silueta, INVERSE, nace justo en ese espacio donde la tecnolog\u00eda se cruza con la creatividad humana. Y no es solo dise\u00f1o; es toda una [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":103282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[67],"tags":[],"class_list":["post-103275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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