{"id":108874,"date":"2025-09-23T23:23:24","date_gmt":"2025-09-24T05:23:24","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=108874"},"modified":"2025-09-23T23:23:26","modified_gmt":"2025-09-24T05:23:26","slug":"iqos-esteban-tamayo-reinventa-diseno","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2025\/09\/23\/iqos-esteban-tamayo-reinventa-diseno\/","title":{"rendered":"IQOS Esteban Tamayo: cuando la moda se vuelve experiencia"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-108874\" data-postid=\"108874\" class=\"themify_builder_content themify_builder_content-108874 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p>No todos los d\u00edas tienes la oportunidad de ver c\u00f3mo un boceto se transforma en algo tangible y lleno de estilo. En esta ocasi\u00f3n,&nbsp;<strong>IQOS Esteban Tamayo<\/strong>&nbsp;unieron fuerzas en un workshop que fue pura inspiraci\u00f3n. Entre sketches, materiales y piezas \u00fanicas, el dise\u00f1ador mexicano comparti\u00f3 con los asistentes el proceso creativo que dio vida a una chamarra, un case para IQOS y hasta una mesa escult\u00f3rica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"1189\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6257-scaled.jpeg?resize=1165%2C1189&#038;ssl=1\" alt=\"\" class=\"wp-image-108878\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6257-scaled.jpeg?w=2509&amp;ssl=1 2509w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6257-scaled.jpeg?resize=294%2C300&amp;ssl=1 294w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6257-scaled.jpeg?resize=1004%2C1024&amp;ssl=1 1004w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6257-scaled.jpeg?resize=768%2C784&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6257-scaled.jpeg?resize=1505%2C1536&amp;ssl=1 1505w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6257-scaled.jpeg?resize=2007%2C2048&amp;ssl=1 2007w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6257-scaled.jpeg?resize=70%2C70&amp;ssl=1 70w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6257-scaled.jpeg?resize=47%2C48&amp;ssl=1 47w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6257-scaled.jpeg?w=2330 2330w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<p>Lo interesante de este encuentro no fue solo ver el resultado final, sino tambi\u00e9n ser parte del behind the scenes: los trazos iniciales, la elecci\u00f3n de materiales y esa visi\u00f3n que convierte un objeto en un statement de dise\u00f1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IQOS Esteban Tamayo: creatividad que se personaliza<\/h2>\n\n\n\n<p>Adem\u00e1s, los invitados no se quedaron solo mirando. La din\u00e1mica estrella fue personalizar la carcasa lateral de su propio IQOS, d\u00e1ndole ese toque \u00fanico que refleja la personalidad de cada quien. Una actividad que conecta perfecto con la filosof\u00eda de Curious X, la plataforma global de IQOS que busca desafiar lo establecido e impulsar nuevas formas de expresi\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"1553\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6255-scaled.jpeg?resize=1165%2C1553&#038;ssl=1\" alt=\"\" class=\"wp-image-108876\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6255-scaled.jpeg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6255-scaled.jpeg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6255-scaled.jpeg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6255-scaled.jpeg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6255-scaled.jpeg?resize=1536%2C2048&amp;ssl=1 1536w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<p>Tamayo explic\u00f3 que cada objeto de la colaboraci\u00f3n ten\u00eda una funci\u00f3n espec\u00edfica pensada en el usuario: \u201cQuise analizar lo que realmente hace falta para que la experiencia sea m\u00e1s placentera, mientras manten\u00eda el ADN de mi marca y un estilo \u00fanico\u201d. Y vaya que lo logr\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1s que un taller, un statement de innovaci\u00f3n<\/h2>\n\n\n\n<p>Entonces, lo que vimos no fue solo dise\u00f1o, sino una experiencia que mezcl\u00f3 arte, moda y tecnolog\u00eda. Con esta colaboraci\u00f3n,&nbsp;<strong>IQOS Esteban Tamayo<\/strong>&nbsp;muestran c\u00f3mo la creatividad puede cambiar la manera en que vivimos lo cotidiano. No es casualidad que IQOS, desde su llegada a M\u00e9xico en 2019, haya reunido a m\u00e1s de 130 mil usuarios adultos que buscan alternativas diferentes al cigarro.<\/p>\n\n\n\n<p>El workshop fue tambi\u00e9n un recordatorio de que la personalizaci\u00f3n ya no es solo tendencia, es la nueva forma de conectar con los objetos que usamos todos los d\u00edas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"874\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6254-scaled.jpeg?resize=1165%2C874&#038;ssl=1\" alt=\"\" class=\"wp-image-108875\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6254-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6254-scaled.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6254-scaled.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6254-scaled.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6254-scaled.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6254-scaled.jpeg?resize=2048%2C1536&amp;ssl=1 2048w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/09\/IMG_6254-scaled.jpeg?w=2330 2330w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Edici\u00f3n limitada y d\u00f3nde verla<\/h2>\n\n\n\n<p>Por ahora, la colaboraci\u00f3n se mantiene como una edici\u00f3n limitada dentro de Curious X y a trav\u00e9s de din\u00e1micas especiales en la cuenta de Instagram&nbsp;<a href=\"https:\/\/www.instagram.com\/iqos_mx\">@iqos_mx<\/a>. As\u00ed que si quieres ver de cerca c\u00f3mo dise\u00f1o y lifestyle se fusionan en piezas \u00fanicas, este es el momento perfecto.<\/p>","protected":false},"excerpt":{"rendered":"<p>No todos los d\u00edas tienes la oportunidad de ver c\u00f3mo un boceto se transforma en algo tangible y lleno de estilo. En esta ocasi\u00f3n,&nbsp;IQOS Esteban Tamayo&nbsp;unieron fuerzas en un workshop que fue pura inspiraci\u00f3n. Entre sketches, materiales y piezas \u00fanicas, el dise\u00f1ador mexicano comparti\u00f3 con los asistentes el proceso creativo que dio vida a una [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":108878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-108874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IQOS Esteban Tamayo: cuando la moda se vuelve experiencia - 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