{"id":115539,"date":"2026-02-17T15:13:30","date_gmt":"2026-02-17T21:13:30","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=115539"},"modified":"2026-02-17T15:13:31","modified_gmt":"2026-02-17T21:13:31","slug":"campana-imagen-palacio-2026","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/02\/17\/campana-imagen-palacio-2026\/","title":{"rendered":"Campa\u00f1a Imagen – El Palacio de Hierro 2026"},"content":{"rendered":"\n
\n <\/div>\n\n\n\n

La moda ya no se dicta, se vive. Y justo bajo esa premisa llega \u201cSoy Totalmente Palacio 2026\u201d<\/strong>, la nueva narrativa visual de El Palacio de Hierro que transforma la idea cl\u00e1sica de campa\u00f1a de imagen en algo mucho m\u00e1s cercano, aut\u00e9ntico y cotidiano.<\/p>\n\n\n\n

Lejos de imponer tendencias imposibles o aspiraciones inalcanzables, esta campa\u00f1a conecta con una verdad simple: el estilo real est\u00e1 en lo que haces todos los d\u00edas. En c\u00f3mo caminas la ciudad, en c\u00f3mo combinas lo que te gusta, en c\u00f3mo te apropias de tu identidad sin pedir permiso.<\/p>\n\n\n\n

Adem\u00e1s, esta edici\u00f3n tiene un peso simb\u00f3lico importante. Se cumplen 30 a\u00f1os desde que la frase fue acu\u00f1ada por Alberto Bailleres, entonces presidente de Grupo Palacio. Tres d\u00e9cadas despu\u00e9s, el mensaje no solo sigue vigente: evolucion\u00f3 junto con las nuevas formas de vivir el lujo y la individualidad.<\/p>\n\n\n\n

Campa\u00f1a Imagen: estilo sin reglas<\/strong><\/h2>\n\n\n\n

A diferencia de las campa\u00f1as tradicionales, aqu\u00ed no hay moldes. La Campa\u00f1a Imagen<\/strong> se construye desde momentos reales: escenas urbanas, gestos espont\u00e1neos y situaciones que podr\u00edan pertenecerle a cualquiera.<\/p>\n\n\n\n

Asimismo, la diversidad no se presenta como discurso forzado, sino como reflejo natural de la vida diaria. Distintas edades, cuerpos, expresiones y formas de habitar la ciudad conviven en una narrativa visual que se siente honesta y nada acartonada.<\/p>\n\n\n\n

Y eso cambia completamente la conversaci\u00f3n del lujo: deja de ser aspiracional para volverse experiencial.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Campa\u00f1a Imagen: evoluci\u00f3n de un \u00edcono<\/strong><\/h2>\n\n\n\n

Hablar de \u201cSoy Totalmente Palacio\u201d es hablar de una de las frases m\u00e1s reconocibles de la publicidad en M\u00e9xico. Pero en 2026 no se recicla: se reinterpreta.<\/p>\n\n\n\n

Por otro lado, la campa\u00f1a entiende que las nuevas generaciones consumen moda desde la autenticidad, no desde la perfecci\u00f3n. Por eso el concepto evoluciona hacia algo m\u00e1s flexible: una afirmaci\u00f3n abierta que cada quien puede hacer suya.<\/p>\n\n\n\n

No se trata de pertenecer a una categor\u00eda, sino de reconocerte en tu propia manera de estar en el mundo.<\/p>\n\n\n\n

En ese sentido, la Campa\u00f1a Imagen<\/strong> funciona m\u00e1s como espejo que como escaparate.<\/p>\n\n\n\n

La ciudad como protagonista<\/h3>\n\n\n\n

La campa\u00f1a fue filmada completamente en la Ciudad de M\u00e9xico, utilizando locaciones reales en lugar de sets construidos.<\/p>\n\n\n\n

Calles, fachadas y ritmos urbanos se integran como parte del lenguaje visual, reforzando la idea de que el estilo sucede en movimiento: entre trayectos, encuentros y rutinas.<\/p>\n\n\n\n

La ciudad no es fondo, es personaje.<\/p>\n\n\n\n

Un enfoque m\u00e1s editorial que publicitario<\/h3>\n\n\n\n

Otro punto clave es su tratamiento visual. La campa\u00f1a adopta un enfoque editorial: menos pose, m\u00e1s momento.<\/p>\n\n\n\n

Las im\u00e1genes se sienten como p\u00e1ginas de revista capturadas en tiempo real. Nada r\u00edgido, nada sobreactuado.<\/p>\n\n\n\n

Igualmente, la direcci\u00f3n de Sebasti\u00e1n Caporelli y Alba Ricart apuesta por una narrativa sensible, mientras la fotograf\u00eda de David Roemer aporta una est\u00e9tica internacional con enfoque humano.<\/p>\n\n\n\n

El resultado: piezas visuales que no solo venden moda, cuentan historias.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Producci\u00f3n y talentos<\/h3>\n\n\n\n

La escala de producci\u00f3n tambi\u00e9n habla del alcance del proyecto: m\u00e1s de 150 personas colaboraron durante dos d\u00edas de rodaje en distintos puntos de la ciudad.<\/p>\n\n\n\n

Los talentos \u2014 Rebecca Donaldson, Sof\u00eda Puerta, Morgan Sahadow, Andrew Atepien y Morgan Foster \u2014 representan distintas expresiones de estilo, reforzando la idea central de pluralidad est\u00e9tica.<\/p>\n\n\n\n

M\u00e1s que campa\u00f1a, experiencia de marca<\/h3>\n\n\n\n

Finalmente, \u201cSoy Totalmente Palacio 2026\u201d no se queda en medios tradicionales.<\/p>\n\n\n\n

Se desplegar\u00e1 durante todo el a\u00f1o en plataformas f\u00edsicas, digitales, experiencias editoriales y culturales, integr\u00e1ndose de forma org\u00e1nica al ecosistema de la marca.<\/p>\n\n\n\n

M\u00e1s que comunicar moda, busca acompa\u00f1ar identidades.<\/p>\n\n\n\n

Porque hoy el lujo no se trata de encajar, sino de expresar.<\/p>\n\n\n\n

Y ah\u00ed es donde la Campa\u00f1a Imagen<\/strong> encuentra su verdadero poder: en hacerte sentir visto.<\/p>","protected":false},"excerpt":{"rendered":"

La moda ya no se dicta, se vive. Y justo bajo esa premisa llega \u201cSoy Totalmente Palacio 2026\u201d, la nueva narrativa visual de El Palacio de Hierro que transforma la idea cl\u00e1sica de campa\u00f1a de imagen en algo mucho m\u00e1s cercano, aut\u00e9ntico y cotidiano. Lejos de imponer tendencias imposibles o aspiraciones inalcanzables, esta campa\u00f1a conecta con una verdad […]<\/p>\n","protected":false},"author":4,"featured_media":115542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,67],"tags":[],"class_list":["post-115539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-moda","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nCampa\u00f1a Imagen - El Palacio de Hierro 2026 - Zero Magazine<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a Imagen Palacio 2026 redefine el estilo desde la autenticidad, diversidad y vida cotidiana en la nueva era del lujo mexicano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2026\/02\/17\/campana-imagen-palacio-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a Imagen - 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