{"id":115658,"date":"2026-02-18T20:49:40","date_gmt":"2026-02-19T02:49:40","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=115658"},"modified":"2026-02-18T20:49:41","modified_gmt":"2026-02-19T02:49:41","slug":"behind-every-original-levis-super-bowl","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/02\/18\/behind-every-original-levis-super-bowl\/","title":{"rendered":"Behind Every Original impacta"},"content":{"rendered":"

Cuando una marca con m\u00e1s de 150 a\u00f1os decide celebrar\u2026 traseros, sabes que algo interesante est\u00e1 pasando. Behind Every Original<\/strong> es la nueva campa\u00f1a global de Levi’s y debut\u00f3 nada menos que durante el Super Bowl, convirtiendo el punto de vista m\u00e1s ic\u00f3nico del denim en una declaraci\u00f3n cultural.<\/p>\n\n\n\n

S\u00ed, hablamos literalmente de la parte trasera. Pero tambi\u00e9n hablamos de historia, identidad y legado.<\/p>\n\n\n\n

Adem\u00e1s, lanzar Behind Every Original<\/strong> en pleno Super Bowl no fue casualidad. El partido se jug\u00f3 en el Levi’s Stadium, reforzando esa conexi\u00f3n entre deporte, cultura y denim que la marca ha construido durante generaciones.<\/p>\n\n\n

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Behind Every Original: el poder del backstory<\/h2>\n\n\n\n

El filme himno \u201cBackstory\u201d, dirigido por Kim Gehrig, voltea la c\u00e1mara hacia donde normalmente no miramos. Celebridades y figuras culturales aparecen exclusivamente de espaldas, dejando que sus movimientos y su voz cuenten la historia que los llev\u00f3 hasta ah\u00ed.<\/p>\n\n\n\n

Entre los protagonistas est\u00e1n la rapera Doechii, la estrella global Ros\u00e9, el MVP de la NBA Shai Gilgeous-Alexander, el m\u00fasico y cineasta Questlove, la modelo Stefanie Giesinger e incluso Woody. Cada uno aporta su propia energ\u00eda, pero todos comparten algo: el uniforme denim.<\/p>\n\n\n\n

Por un lado, la costura arqueada y la Red Tab\u2122 funcionan como s\u00edmbolos inmediatos de originalidad. Por otro, el enfoque visual rompe expectativas y obliga a mirar el denim desde su \u00e1ngulo m\u00e1s reconocible.<\/p>\n\n\n\n

Sin embargo, Behind Every Original<\/strong> no es solo un recurso visual ingenioso. Es un recordatorio de que el estilo tambi\u00e9n tiene memoria. Desde referencias a la era \u201cFaith\u201d de George Michael hasta gui\u00f1os a la ic\u00f3nica portada de Bruce Springsteen, la campa\u00f1a conecta pasado y presente sin perder frescura.<\/p>\n\n\n\n

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Behind Every Original y el denim como cultura<\/h2>\n\n\n\n

Adem\u00e1s, la banda sonora \u2014\u201cGet Up Offa That Thing\u201d de James Brown\u2014 inyecta energ\u00eda pura al filme. Es un himno que convierte cada paso en declaraci\u00f3n y cada movimiento en actitud.<\/p>\n\n\n\n

Asimismo, la producci\u00f3n apost\u00f3 por autenticidad real: vaqueros, trabajadores de la construcci\u00f3n, escaladores y j\u00f3venes fueron parte del casting, mezclando \u00edconos globales con originales cotidianos. Esa mezcla es clave en Behind Every Original<\/strong>, porque democratiza la idea de influencia.<\/p>\n\n\n\n

Por lo tanto, el mensaje es claro: no necesitas fama para ser original. Lo que importa es el impacto que dejas.<\/p>\n\n\n\n

Finalmente, el denim es el verdadero protagonista. Doechii luce Low Slim Boot; Ros\u00e9 apuesta por Loose Boot con Relaxed Fit Trucker; Shai Gilgeous-Alexander lleva 578\u00ae Baggy; Questlove aparece en 505 Regular Fit; y Stefanie Giesinger en Ribcage Slim. Siluetas distintas, misma esencia.<\/p>\n\n\n\n

Behind Every Original<\/strong> funciona como homenaje a quienes empujan la cultura hacia adelante \u2014en m\u00fasica, deporte, moda o arte\u2014 pero tambi\u00e9n como celebraci\u00f3n de quienes lo hacen en silencio todos los d\u00edas.<\/p>\n\n\n\n

Porque a veces la historia m\u00e1s poderosa no est\u00e1 al frente. Est\u00e1 justo detr\u00e1s.<\/p>\n\n\n\n

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\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Cuando una marca con m\u00e1s de 150 a\u00f1os decide celebrar\u2026 traseros, sabes que algo interesante est\u00e1 pasando. Behind Every Original es la nueva campa\u00f1a global de Levi’s y debut\u00f3 nada menos que durante el Super Bowl, convirtiendo el punto de vista m\u00e1s ic\u00f3nico del denim en una declaraci\u00f3n cultural. S\u00ed, hablamos literalmente de la parte […]<\/p>\n","protected":false},"author":2,"featured_media":115659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-115658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nBehind Every Original impacta - Zero Magazine<\/title>\n<meta name=\"description\" content=\"Behind Every Original de Levi\u2019s celebra cultura y denim con un filme del Super Bowl lleno de \u00edconos y actitud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2026\/02\/18\/behind-every-original-levis-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind Every Original impacta - 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