{"id":115829,"date":"2026-02-23T09:18:22","date_gmt":"2026-02-23T15:18:22","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=115829"},"modified":"2026-02-23T09:18:29","modified_gmt":"2026-02-23T15:18:29","slug":"sundek-mexico-surfwear-verano","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/02\/23\/sundek-mexico-surfwear-verano\/","title":{"rendered":"Sundek M\u00e9xico vibra verano"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-115829\" data-postid=\"115829\" class=\"themify_builder_content themify_builder_content-115829 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p class=\"wp-block-paragraph\">El mood de playa acaba de subir de nivel. Sundek M\u00e9xico aterriza oficialmente y trae consigo todo lo que amamos del surf californiano: color, libertad y esa energ\u00eda relajada que se siente igual de bien dentro y fuera del agua. No importa si tu plan es escaparte a la playa o simplemente vivir el verano en la ciudad, esta llegada marca un nuevo cap\u00edtulo para el surfwear en el pa\u00eds.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"780\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6494-1-scaled.jpeg?resize=1165%2C780&#038;ssl=1\" alt=\"\" class=\"wp-image-115831\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6494-1-scaled.jpeg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6494-1-scaled.jpeg?resize=300%2C201&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6494-1-scaled.jpeg?resize=1024%2C685&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6494-1-scaled.jpeg?resize=768%2C514&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6494-1-scaled.jpeg?resize=1536%2C1028&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6494-1-scaled.jpeg?resize=2048%2C1370&amp;ssl=1 2048w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6494-1-scaled.jpeg?w=2330 2330w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Desde su origen en California en 1958, <a href=\"\/\/generic-entity?number=0\">Sundek<\/a> ha construido algo m\u00e1s que ropa: un estilo de vida. Ahora, ese esp\u00edritu se traduce a una propuesta pensada para toda la familia, con un \u00e9nfasis especial en sus ic\u00f3nicos trajes de ba\u00f1o para hombre que ya son objeto de culto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sundek M\u00e9xico y el esp\u00edritu del surf diario<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primero, entendamos por qu\u00e9 Sundek M\u00e9xico importa. No se trata solo de ropa para surfear olas reales, sino de vestir a quienes navegan el d\u00eda a d\u00eda con la misma actitud libre. Cada pieza est\u00e1 dise\u00f1ada para moverse contigo, adaptarse a tu ritmo y acompa\u00f1arte en planes improvisados, viajes express o d\u00edas eternos de sol.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"1456\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6495-scaled.jpeg?resize=1165%2C1456&#038;ssl=1\" alt=\"\" class=\"wp-image-115832\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6495-scaled.jpeg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6495-scaled.jpeg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6495-scaled.jpeg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6495-scaled.jpeg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6495-scaled.jpeg?resize=1229%2C1536&amp;ssl=1 1229w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6495-scaled.jpeg?resize=1638%2C2048&amp;ssl=1 1638w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la marca apuesta por siluetas c\u00f3modas, materiales funcionales y colores que capturan el verano sin esfuerzo. Es surfwear que no se queda en la playa: funciona igual para caminar por la ciudad, salir con amigos o simplemente desconectarte del ruido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, su llegada se siente muy alineada con la forma actual de consumir moda: menos rigidez, m\u00e1s experiencia. Vestirte tambi\u00e9n es decidir c\u00f3mo quieres sentirte, y aqu\u00ed la respuesta es clara: libre, c\u00f3modo y cool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sundek M\u00e9xico y el \u00edcono que nunca falla<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego, hablemos del cl\u00e1sico que lo empez\u00f3 todo. Los Rainbow Boardshorts son el coraz\u00f3n de Sundek M\u00e9xico. Lanzados en los a\u00f1os setenta, estos trajes de ba\u00f1o para hombre se reconocen al instante por su franja arco\u00edris y su construcci\u00f3n pensada para durar: nylon de secado r\u00e1pido, doble capa y triple costura.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"1456\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6496-scaled.jpeg?resize=1165%2C1456&#038;ssl=1\" alt=\"\" class=\"wp-image-115833\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6496-scaled.jpeg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6496-scaled.jpeg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6496-scaled.jpeg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6496-scaled.jpeg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6496-scaled.jpeg?resize=1229%2C1536&amp;ssl=1 1229w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/02\/IMG_6496-scaled.jpeg?resize=1639%2C2048&amp;ssl=1 1639w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s que una prenda, son un statement. Funcionan igual para meterte al mar que para quedarte en la arena o caminar directo a un lunch post-playa. Ese equilibrio entre dise\u00f1o y funcionalidad es lo que los convirti\u00f3 en un b\u00e1sico atemporal del surfwear global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, el hecho de que Sundek llegue tanto a e-commerce como a retail f\u00edsico marca una diferencia real. Ya puedes encontrar la marca online y en su primera boutique en <a href=\"\/\/generic-entity?number=1\">Punto Valle<\/a>, adem\u00e1s de tiendas de <a href=\"\/\/generic-entity?number=2\">Palacio de Hierro<\/a>. Es decir, el verano est\u00e1 a un click (o a una visita) de distancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>El mood de playa acaba de subir de nivel. Sundek M\u00e9xico aterriza oficialmente y trae consigo todo lo que amamos del surf californiano: color, libertad y esa energ\u00eda relajada que se siente igual de bien dentro y fuera del agua. No importa si tu plan es escaparte a la playa o simplemente vivir el verano [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":115831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,67],"tags":[],"class_list":["post-115829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-moda","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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