{"id":116372,"date":"2026-03-04T22:25:08","date_gmt":"2026-03-05T04:25:08","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=116372"},"modified":"2026-03-04T22:25:09","modified_gmt":"2026-03-05T04:25:09","slug":"it-starts-outside-merrell-campana-outdoor","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/03\/04\/it-starts-outside-merrell-campana-outdoor\/","title":{"rendered":"It Starts Outside redefine el outdoor"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-116372\" data-postid=\"116372\" class=\"themify_builder_content themify_builder_content-116372 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p>Durante a\u00f1os, el mundo del outdoor estuvo lleno de narrativas \u00e9picas: monta\u00f1as gigantes, expediciones extremas y atletas superhumanos. Pero hoy la conversaci\u00f3n est\u00e1 cambiando, y <a href=\"\/\/generic-entity?number=0\">Merrell<\/a> lo tiene claro. Con su nueva plataforma global It Starts Outside, la marca celebra 45 a\u00f1os en el trail y lanza un mensaje que se siente mucho m\u00e1s realista para la vida actual: el exterior no est\u00e1 lejos, empieza justo al salir de tu casa.<\/p>\n\n\n\n<p>La idea detr\u00e1s de la campa\u00f1a es simple, pero poderosa. En un momento donde todo parece pasar en pantallas, notificaciones y timelines infinitos, salir a caminar, correr o simplemente respirar aire fresco puede convertirse en un mini reset mental. Y eso es exactamente lo que It Starts Outside quiere recordarnos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"623\" height=\"680\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/03\/IMG_6520.jpeg?resize=623%2C680&#038;ssl=1\" alt=\"\" class=\"wp-image-116373\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/03\/IMG_6520.jpeg?w=623&amp;ssl=1 623w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/03\/IMG_6520.jpeg?resize=275%2C300&amp;ssl=1 275w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/figure>\n\n\n\n<p>Adem\u00e1s, el lanzamiento llega justo cuando la cultura outdoor est\u00e1 evolucionando hacia algo m\u00e1s inclusivo, creativo y conectado con el bienestar cotidiano.<\/p>\n\n\n\n<p><strong>It Starts Outside cambia la narrativa outdoor<\/strong><\/p>\n\n\n\n<p>Durante d\u00e9cadas, el marketing outdoor se enfoc\u00f3 en lo extremo: escalar picos imposibles o cruzar paisajes salvajes. Sin embargo, It Starts Outside propone algo distinto. En lugar de mostrar haza\u00f1as casi inalcanzables, la campa\u00f1a apuesta por momentos simples que cualquiera puede vivir.<\/p>\n\n\n\n<p>Primero, la campa\u00f1a global presenta peque\u00f1as historias donde el exterior se convierte en un espacio de conexi\u00f3n y transformaci\u00f3n. Por ejemplo, una de las vi\u00f1etas muestra a la atleta ol\u00edmpica <a href=\"\/\/generic-entity?number=1\">Alexi Pappas<\/a> caminando junto a la maratonista con discapacidad visual <a href=\"\/\/generic-entity?number=2\">Lisa Thompson<\/a>, mostrando c\u00f3mo el trail tambi\u00e9n puede ser una experiencia de comunidad.<\/p>\n\n\n\n<p>Adem\u00e1s, el mensaje central es que no necesitas un plan \u00e9pico para reconectar con la naturaleza. A veces basta con caminar por el parque del barrio, salir a correr por la ma\u00f1ana o incluso pisar el c\u00e9sped despu\u00e9s de un d\u00eda lleno de estr\u00e9s digital.<\/p>\n\n\n\n<p>Por otro lado, esta visi\u00f3n tambi\u00e9n conecta con una tendencia creciente en moda y lifestyle: el auge del outdoor everyday, donde las prendas y sneakers pensados para explorar la naturaleza tambi\u00e9n funcionan perfecto para la vida urbana.<\/p>\n\n\n\n<p><strong>It Starts Outside impulsa nuevos talentos creativos<\/strong><\/p>\n\n\n\n<p>Pero la iniciativa no se queda solo en una campa\u00f1a visual. It Starts Outside tambi\u00e9n abre la puerta a algo mucho m\u00e1s grande: crear oportunidades para futuros dise\u00f1adores dentro de la industria outdoor.<\/p>\n\n\n\n<p>Por eso nace el Merrell Outside: Futures Project, un programa que busca impulsar a nuevas generaciones de creativos en el dise\u00f1o de calzado y producto. El proyecto se desarroll\u00f3 en colaboraci\u00f3n con el <a href=\"\/\/generic-entity?number=3\">Fashion Scholarship Fund<\/a> y <a href=\"\/\/generic-entity?number=4\">Pensole Lewis College of Business and Design<\/a>, dos instituciones que trabajan para ampliar el acceso a la educaci\u00f3n en dise\u00f1o.<\/p>\n\n\n\n<p>Adem\u00e1s, el proyecto tambi\u00e9n conecta con el legado creativo de <a href=\"\/\/generic-entity?number=5\">Virgil Abloh<\/a>, cuya visi\u00f3n siempre fue abrir caminos para talentos que hist\u00f3ricamente no hab\u00edan tenido espacio dentro de las industrias creativas.<\/p>\n\n\n\n<p>Mientras tanto, los participantes seleccionados podr\u00e1n desarrollar proyectos inspirados en la naturaleza, aprender directamente dentro del estudio de dise\u00f1o de Merrell y transformar ideas en productos reales.<\/p>\n\n\n\n<p>Finalmente, esta iniciativa demuestra algo importante: el futuro del outdoor no solo est\u00e1 en las monta\u00f1as o en los trails, sino tambi\u00e9n en las mentes creativas que reinterpretar\u00e1n la cultura de explorar el mundo.<\/p>\n\n\n\n<p>En resumen, It Starts Outside no es solo una campa\u00f1a por el aniversario de la marca. Es un recordatorio bastante necesario de que salir al exterior \u2014aunque sea por unos minutos\u2014 puede cambiar el ritmo del d\u00eda, despertar nuevas ideas y reconectarnos con lo que realmente importa.<\/p>\n\n\n\n<p>Y si algo queda claro con esta nueva etapa de Merrell, es que el outdoor ya no es un club exclusivo para aventureros extremos. Ahora es un espacio abierto para todos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Durante a\u00f1os, el mundo del outdoor estuvo lleno de narrativas \u00e9picas: monta\u00f1as gigantes, expediciones extremas y atletas superhumanos. Pero hoy la conversaci\u00f3n est\u00e1 cambiando, y Merrell lo tiene claro. Con su nueva plataforma global It Starts Outside, la marca celebra 45 a\u00f1os en el trail y lanza un mensaje que se siente mucho m\u00e1s realista [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":116373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-116372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It Starts Outside redefine el outdoor - 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