{"id":117692,"date":"2026-04-01T17:02:20","date_gmt":"2026-04-01T23:02:20","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=117692"},"modified":"2026-04-01T17:02:49","modified_gmt":"2026-04-01T23:02:49","slug":"evian-200-anos-aniversario","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/01\/evian-200-anos-aniversario\/","title":{"rendered":"evian\u00ae celebra 200 a\u00f1os con una nueva colaboraci\u00f3n con Jeff Koons, quien se une al colectivo Live Young para esta conmemoraci\u00f3n"},"content":{"rendered":"\n
\n <\/div>\n\n\n\n

De los Alpes franceses al centro de la cultura global, la marca convierte su aniversario en una declaraci\u00f3n de estilo (y energ\u00eda joven).
Hay aniversarios\u2026 y luego est\u00e1n los que se sienten como un statement cultural. Dos siglos despu\u00e9s de comenzar a embotellar su agua en 1826, evian no solo celebra su historia: la convierte en una experiencia que mezcla arte, deporte y ese mood de \u201cvivir joven\u201d que ya es parte de su ADN.<\/p>\n\n\n\n

Evian 200 a\u00f1os: m\u00e1s que agua, un s\u00edmbolo cultural<\/h3>\n\n\n\n

No es casualidad que evian haya elegido este momento para elevar su narrativa. Lo que empez\u00f3 como una fuente protegida en los Alpes franceses hoy es un referente global que vive entre pasarelas, canchas y mesas bien curadas.<\/p>\n\n\n\n

Adem\u00e1s, el retrato familiar que lanza para este aniversario lo dice todo: el artista Jeff Koons junto a figuras como Carlos Alcaraz, Emma Raducanu, Frances Tiafoe y C\u00e9line Boutier. No es solo una foto, es una vibra. Una mezcla entre \u00e9lite deportiva, arte contempor\u00e1neo y est\u00e9tica editorial.<\/p>\n\n\n\n

\n
\"No<\/figure>\n<\/figure>\n\n\n\n

Por otro lado, el escenario no pod\u00eda ser otro: las cumbres nevadas de \u00c9vian-les-Bains. Ah\u00ed, donde el agua pasa por un proceso natural de filtraci\u00f3n de 15 a\u00f1os, la marca conecta su origen con su presente. Incluso aparece un vintage evian delivery truck, como gui\u00f1o a su historia \u2014porque s\u00ed, el pasado tambi\u00e9n puede verse cool.<\/p>\n\n\n\n

Evian 200 a\u00f1os: el arte de celebrar con actitud<\/h3>\n\n\n\n

Si algo sabe hacer evian, es convertir colaboraciones en objetos de deseo. Esta vez, lo hace de la mano de Jeff Koons con dos botellas de edici\u00f3n limitada inspiradas en su ic\u00f3nico Balloon Dog.<\/p>\n\n\n\n

Una en rosa (sin gas), otra en azul (con gas). Ambas con ese toque playful que transforma cualquier mesa en algo digno de foto. Porque aqu\u00ed no solo se hidrata: se estiliza.<\/p>\n\n\n\n

Ahora bien, el Balloon Dog no es solo est\u00e9tica. Representa juego, celebraci\u00f3n y optimismo \u2014valores que conectan perfecto con el concepto Live Young de la marca. Y s\u00ed, tambi\u00e9n funciona como recordatorio de que la juventud es actitud, no edad.<\/p>\n\n\n\n

Adem\u00e1s, esta colaboraci\u00f3n se suma a una lista bastante s\u00f3lida: desde Virgil Abloh hasta Balmain y Pharrell Williams. B\u00e1sicamente, evian lleva a\u00f1os jugando en la liga donde el dise\u00f1o, la moda y el arte se cruzan sin esfuerzo.<\/p>\n\n\n\n

Evian 200 a\u00f1os: origen, naturaleza y futuro<\/h3>\n\n\n\n

M\u00e1s all\u00e1 del hype visual, hay algo que sigue siendo el core de todo: el origen. Durante 200 a\u00f1os, evian ha construido su identidad alrededor de un ecosistema alpino protegido que no solo define su agua, sino su filosof\u00eda.<\/p>\n\n\n\n

En realidad, su compromiso va m\u00e1s all\u00e1 de la narrativa. La marca trabaja desde hace m\u00e1s de tres d\u00e9cadas con municipios locales para preservar un territorio de 125 km\u00b2. \u00bfC\u00f3mo? Impulsando agricultura sustentable, cuidando humedales y apostando por un desarrollo responsable.<\/p>\n\n\n\n

\n
\"Evian<\/figure>\n<\/figure>\n\n\n\n

Y este aniversario arranca justo donde todo comenz\u00f3: en \u00c9vian-les-Bains, con una celebraci\u00f3n que mezcla naturaleza, cultura y experiencia sensorial. Una forma bastante elegante de decir: el lujo tambi\u00e9n puede ser consciente.<\/p>\n\n\n\n

Evian cumple 200 a\u00f1os, pero no se siente como nostalgia. Se siente como evoluci\u00f3n. Como una marca que entiende que hoy el verdadero lujo no solo se ve bien, tambi\u00e9n se siente, se vive y se comparte.<\/p>\n\n\n\n

Entre botellas que parecen piezas de arte, embajadores que redefinen el juego y un origen que sigue marcando el ritmo, evian confirma algo: hay historias que no envejecen\u2026 solo se vuelven m\u00e1s ic\u00f3nicas.<\/p>\n\n\n\n

<\/figure>","protected":false},"excerpt":{"rendered":"

De los Alpes franceses al centro de la cultura global, la marca convierte su aniversario en una declaraci\u00f3n de estilo (y energ\u00eda joven).Hay aniversarios\u2026 y luego est\u00e1n los que se sienten como un statement cultural. Dos siglos despu\u00e9s de comenzar a embotellar su agua en 1826, evian no solo celebra su historia: la convierte en […]<\/p>\n","protected":false},"author":4,"featured_media":117694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-117692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nevian\u00ae celebra 200 a\u00f1os con una nueva colaboraci\u00f3n con Jeff Koons, quien se une al colectivo Live Young para esta conmemoraci\u00f3n - 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