{"id":118265,"date":"2026-04-13T12:21:45","date_gmt":"2026-04-13T18:21:45","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=118265"},"modified":"2026-04-13T12:21:46","modified_gmt":"2026-04-13T18:21:46","slug":"ultima-coca-cola-del-desierto-campana","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/","title":{"rendered":"Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-118265\" data-postid=\"118265\" class=\"themify_builder_content themify_builder_content-118265 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p>En su centenario en M\u00e9xico, Coca-Cola transforma una frase popular en un homenaje real a quienes sostienen lo imposible.<br>Hay expresiones que todos entendemos, pero pocas que realmente cuestionamos. \u201cLa \u00faltima Coca-Cola del desierto\u201d siempre fue una forma de decir \u201calgo \u00fanico\u201d. Hasta ahora.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00daltima Coca-Cola del desierto: cuando la idea se vuelve real<\/strong><\/h3>\n\n\n\n<p>En su aniversario n\u00famero 100 en el pa\u00eds,&nbsp;The Coca-Cola Company&nbsp;decide hacer algo m\u00e1s interesante que celebrar: reinterpretar.<\/p>\n\n\n\n<p>Adem\u00e1s, la campa\u00f1a&nbsp;<strong>\u00faltima Coca-Cola del desierto<\/strong>&nbsp;toma una frase profundamente arraigada en la cultura mexicana y la lleva a territorio literal. No como met\u00e1fora, sino como una b\u00fasqueda real en algunos de los paisajes m\u00e1s extremos del pa\u00eds.<\/p>\n\n\n\n<p>Desde el desierto de&nbsp;Sonora&nbsp;hasta zonas remotas de&nbsp;Baja California, el recorrido revela algo inesperado: lo extraordinario no es encontrar una Coca-Cola fr\u00eda\u2026 es quien hace que eso sea posible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00daltima Coca-Cola del desierto: los verdaderos protagonistas<\/strong><\/h3>\n\n\n\n<p>En realidad, la campa\u00f1a no gira alrededor de una botella, sino de personas.<\/p>\n\n\n\n<p>Ahora bien, en medio del calor extremo, las largas distancias y el aislamiento, existen peque\u00f1as tiendas que logran sostener algo tan simple \u2014y tan poderoso\u2014 como una Coca-Cola fr\u00eda. Pero tambi\u00e9n sostienen comunidad, pausa y encuentro.<\/p>\n\n\n\n<p>Adem\u00e1s, la&nbsp;<strong>\u00faltima Coca-Cola del desierto<\/strong>&nbsp;resignifica el esfuerzo cotidiano de los tenderos, quienes ahora reciben un reconocimiento oficial que convierte esta expresi\u00f3n en un t\u00edtulo real. Cada uno es identificado, celebrado y ubicado dentro de un mapa digital que invita a descubrir estas historias en ruta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00daltima Coca-Cola del desierto: storytelling que conecta<\/strong><\/h3>\n\n\n\n<p>Por otro lado, la campa\u00f1a se expande m\u00e1s all\u00e1 del territorio f\u00edsico. Un minidocumental, ejecuciones de OOH y una estrategia social construyen un relato que se siente \u00edntimo pero colectivo.<\/p>\n\n\n\n<p>En este contexto,&nbsp;The Coca-Cola Company&nbsp;logra algo clave: convertir una idea cultural en una plataforma viva. No solo cuenta historias, las amplifica.<\/p>\n\n\n\n<p>Adem\u00e1s, lo hace desde un lugar emocional que conecta con algo muy actual: valorar lo local, lo aut\u00e9ntico y lo que resiste en silencio.<br>Porque al final, la \u00faltima Coca-Cola del desierto nunca fue la bebida m\u00e1s fr\u00eda en el lugar m\u00e1s caliente. Fue \u2014y siempre ser\u00e1\u2014 alguien dispuesto a compartirla. Y eso, en un mundo que corre tan r\u00e1pido, se siente casi revolucionario.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>En su centenario en M\u00e9xico, Coca-Cola transforma una frase popular en un homenaje real a quienes sostienen lo imposible.Hay expresiones que todos entendemos, pero pocas que realmente cuestionamos. \u201cLa \u00faltima Coca-Cola del desierto\u201d siempre fue una forma de decir \u201calgo \u00fanico\u201d. Hasta ahora. \u00daltima Coca-Cola del desierto: cuando la idea se vuelve real En su [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":118268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,117],"tags":[],"class_list":["post-118265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-entretenimiento","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d - Zero Magazine<\/title>\n<meta name=\"description\" content=\"\u00daltima Coca-Cola del desierto: la campa\u00f1a que convierte una frase ic\u00f3nica en un homenaje real a tenderos en M\u00e9xico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"\u00daltima Coca-Cola del desierto: la campa\u00f1a que convierte una frase ic\u00f3nica en un homenaje real a tenderos en M\u00e9xico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/\" \/>\n<meta property=\"og:site_name\" content=\"Zero Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T18:21:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T18:21:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2051-1024x712.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/\"},\"author\":{\"name\":\"David Morales\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/person\\\/9f7f1a17c60ba8e9980e3e6677aabe5a\"},\"headline\":\"Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d\",\"datePublished\":\"2026-04-13T18:21:45+00:00\",\"dateModified\":\"2026-04-13T18:21:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/\"},\"wordCount\":414,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_2051.png?fit=2360%2C1640&ssl=1\",\"articleSection\":[\"Blog\",\"Entretenimiento\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/\",\"name\":\"Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d - Zero Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_2051.png?fit=2360%2C1640&ssl=1\",\"datePublished\":\"2026-04-13T18:21:45+00:00\",\"dateModified\":\"2026-04-13T18:21:46+00:00\",\"description\":\"\u00daltima Coca-Cola del desierto: la campa\u00f1a que convierte una frase ic\u00f3nica en un homenaje real a tenderos en M\u00e9xico.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_2051.png?fit=2360%2C1640&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/IMG_2051.png?fit=2360%2C1640&ssl=1\",\"width\":2360,\"height\":1640,\"caption\":\"La \u00faltima Coca-Cola del desierto no se encuentra, se comparte.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/04\\\/13\\\/ultima-coca-cola-del-desierto-campana\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/zeromagazine.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#website\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/\",\"name\":\"Zero Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zeromagazine.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#organization\",\"name\":\"Zero Magazine\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1.jpeg?fit=1000%2C1000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1.jpeg?fit=1000%2C1000&ssl=1\",\"width\":1000,\"height\":1000,\"caption\":\"Zero Magazine\"},\"image\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/instagram.com\\\/zeromagazinemx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/person\\\/9f7f1a17c60ba8e9980e3e6677aabe5a\",\"name\":\"David Morales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/wp-content\\\/litespeed\\\/avatar\\\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1775756538\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/wp-content\\\/litespeed\\\/avatar\\\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1775756538\",\"contentUrl\":\"https:\\\/\\\/zeromagazine.mx\\\/wp-content\\\/litespeed\\\/avatar\\\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1775756538\",\"caption\":\"David Morales\"},\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/author\\\/david\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d - Zero Magazine","description":"\u00daltima Coca-Cola del desierto: la campa\u00f1a que convierte una frase ic\u00f3nica en un homenaje real a tenderos en M\u00e9xico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/","og_locale":"es_ES","og_type":"article","og_title":"Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d - Zero Magazine","og_description":"\u00daltima Coca-Cola del desierto: la campa\u00f1a que convierte una frase ic\u00f3nica en un homenaje real a tenderos en M\u00e9xico.","og_url":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/","og_site_name":"Zero Magazine","article_published_time":"2026-04-13T18:21:45+00:00","article_modified_time":"2026-04-13T18:21:46+00:00","og_image":[{"width":1024,"height":712,"url":"http:\/\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2051-1024x712.png","type":"image\/png"}],"author":"David Morales","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"David Morales","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/#article","isPartOf":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/"},"author":{"name":"David Morales","@id":"https:\/\/zeromagazine.mx\/#\/schema\/person\/9f7f1a17c60ba8e9980e3e6677aabe5a"},"headline":"Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d","datePublished":"2026-04-13T18:21:45+00:00","dateModified":"2026-04-13T18:21:46+00:00","mainEntityOfPage":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/"},"wordCount":414,"commentCount":0,"publisher":{"@id":"https:\/\/zeromagazine.mx\/#organization"},"image":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2051.png?fit=2360%2C1640&ssl=1","articleSection":["Blog","Entretenimiento"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/","url":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/","name":"Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d - Zero Magazine","isPartOf":{"@id":"https:\/\/zeromagazine.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/#primaryimage"},"image":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2051.png?fit=2360%2C1640&ssl=1","datePublished":"2026-04-13T18:21:45+00:00","dateModified":"2026-04-13T18:21:46+00:00","description":"\u00daltima Coca-Cola del desierto: la campa\u00f1a que convierte una frase ic\u00f3nica en un homenaje real a tenderos en M\u00e9xico.","breadcrumb":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/#primaryimage","url":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2051.png?fit=2360%2C1640&ssl=1","contentUrl":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2051.png?fit=2360%2C1640&ssl=1","width":2360,"height":1640,"caption":"La \u00faltima Coca-Cola del desierto no se encuentra, se comparte."},{"@type":"BreadcrumbList","@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/13\/ultima-coca-cola-del-desierto-campana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/zeromagazine.mx\/"},{"@type":"ListItem","position":2,"name":"Coca-Cola presenta \u201cLa \u00daltima Coca-Cola del Desierto\u201d"}]},{"@type":"WebSite","@id":"https:\/\/zeromagazine.mx\/#website","url":"https:\/\/zeromagazine.mx\/","name":"Zero Magazine","description":"","publisher":{"@id":"https:\/\/zeromagazine.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeromagazine.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/zeromagazine.mx\/#organization","name":"Zero Magazine","url":"https:\/\/zeromagazine.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zeromagazine.mx\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/11\/1.jpeg?fit=1000%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/11\/1.jpeg?fit=1000%2C1000&ssl=1","width":1000,"height":1000,"caption":"Zero Magazine"},"image":{"@id":"https:\/\/zeromagazine.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/zeromagazinemx"]},{"@type":"Person","@id":"https:\/\/zeromagazine.mx\/#\/schema\/person\/9f7f1a17c60ba8e9980e3e6677aabe5a","name":"David Morales","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zeromagazine.mx\/wp-content\/litespeed\/avatar\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1775756538","url":"https:\/\/zeromagazine.mx\/wp-content\/litespeed\/avatar\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1775756538","contentUrl":"https:\/\/zeromagazine.mx\/wp-content\/litespeed\/avatar\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1775756538","caption":"David Morales"},"url":"https:\/\/zeromagazine.mx\/index.php\/author\/david\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2051.png?fit=2360%2C1640&ssl=1","jetpack-related-posts":[{"id":112643,"url":"https:\/\/zeromagazine.mx\/index.php\/2026\/01\/05\/caravanas-coca-cola-mexico\/","url_meta":{"origin":118265,"position":0},"title":"Env\u00edo de comunicado final Caravana Coca-Cola.","author":"David Morales","date":"5 de enero de 2026","format":false,"excerpt":"Cada cierre de a\u00f1o en M\u00e9xico tiene un sonido, una luz y una emoci\u00f3n muy espec\u00edfica. Cuando los camiones iluminados aparecen en las calles, no hay duda: las\u00a0Caravanas Coca-Cola\u00a0ya est\u00e1n aqu\u00ed. En 2025, esta tradici\u00f3n alcanz\u00f3 un momento hist\u00f3rico al celebrar 25 a\u00f1os recorriendo el pa\u00eds y convirtiendo avenidas, barrios\u2026","rel":"","context":"En \u00abBlog\u00bb","block_context":{"text":"Blog","link":"https:\/\/zeromagazine.mx\/index.php\/category\/blog\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":118057,"url":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/09\/coca-cola-uncanned-emotions-campana-futbol\/","url_meta":{"origin":118265,"position":1},"title":"Coca-Cola presenta \u201cUncanned Emotions\u201d","author":"David Morales","date":"9 de abril de 2026","format":false,"excerpt":"Hay goles que se gritan, otros que se lloran\u2026 y algunos que simplemente se sienten en el cuerpo. As\u00ed es como Coca-Cola \u201cUncanned Emotions\u201d convierte el f\u00fatbol en algo m\u00e1s que un juego: en una experiencia emocional imposible de ignorar. Coca-Cola \u201cUncanned Emotions\u201d redefine la emoci\u00f3n del f\u00fatbol En realidad,\u00a0Coca-Cola\u2026","rel":"","context":"En \u00abEntretenimiento\u00bb","block_context":{"text":"Entretenimiento","link":"https:\/\/zeromagazine.mx\/index.php\/category\/entretenimiento\/"},"img":{"alt_text":"La emoci\u00f3n no se explica, se siente: Coca-Cola convierte cada jugada en un momento inolvidable.","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2021.png?fit=1186%2C630&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2021.png?fit=1186%2C630&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2021.png?fit=1186%2C630&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2021.png?fit=1186%2C630&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IMG_2021.png?fit=1186%2C630&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":112554,"url":"https:\/\/zeromagazine.mx\/index.php\/2026\/01\/02\/casa-coca-cola-polanco\/","url_meta":{"origin":118265,"position":2},"title":"Conoce la primera Casa Coca-Cola del mundo","author":"David Morales","date":"2 de enero de 2026","format":false,"excerpt":"La Ciudad de M\u00e9xico suma un nuevo hotspot a su mapa cultural y creativo:\u00a0Casa Coca-Cola, un espacio que no solo se visita, se vive. Ubicada en el coraz\u00f3n de Polanco, esta experiencia marca un antes y un despu\u00e9s en la forma en la que una marca ic\u00f3nica se conecta con\u2026","rel":"","context":"En \u00abBlog\u00bb","block_context":{"text":"Blog","link":"https:\/\/zeromagazine.mx\/index.php\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/zeromagazine.mx\/wp-content\/uploads\/2026\/01\/Lavander-lemonade.tiff","width":350,"height":200},"classes":[]},{"id":105694,"url":"https:\/\/zeromagazine.mx\/index.php\/2025\/06\/02\/coca-cola-fest-mexico-regresa-con-broche-de-oro\/","url_meta":{"origin":118265,"position":3},"title":"Coca-Cola Fest M\u00e9xico regresa con broche de oro","author":"David Morales","date":"2 de junio de 2025","format":false,"excerpt":"Oye amix, ag\u00e1rrate porque esta noticia que te traigo te va a mover fuerte; y es que ya es super confirmado: Coca Cola Fest M\u00e9xico est\u00e1 de vuelta este 22 y 23 de noviembre. Y viene con todo el fuego y el poder del reggaet\u00f3n. As\u00ed que quieres cantar a\u2026","rel":"","context":"En \u00abEntretenimiento\u00bb","block_context":{"text":"Entretenimiento","link":"https:\/\/zeromagazine.mx\/index.php\/category\/entretenimiento\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/06\/unnamed-8.jpg?fit=800%2C533&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/06\/unnamed-8.jpg?fit=800%2C533&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/06\/unnamed-8.jpg?fit=800%2C533&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/06\/unnamed-8.jpg?fit=800%2C533&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":106352,"url":"https:\/\/zeromagazine.mx\/index.php\/2025\/06\/26\/line-up-coca-col-a-fest-2025\/","url_meta":{"origin":118265,"position":4},"title":"Line Up Coca-Cola Fest 2025","author":"David Morales","date":"26 de junio de 2025","format":false,"excerpt":"Amix, si t\u00fa tambi\u00e9n sientes que ya urge un buen perreo con glitter y flow, esta nota es pa' ti. El Coca-Cola Flow Fest 2025 viene m\u00e1s cargado que playlist de reggaet\u00f3n old school y promete un line up que va a explotar el Aut\u00f3dromo Hermanos Rodr\u00edguez los d\u00edas 22\u2026","rel":"","context":"En \u00abEntretenimiento\u00bb","block_context":{"text":"Entretenimiento","link":"https:\/\/zeromagazine.mx\/index.php\/category\/entretenimiento\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/06\/CCFF25_ARTES_PREV_1920x1080-2-scaled.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/06\/CCFF25_ARTES_PREV_1920x1080-2-scaled.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/06\/CCFF25_ARTES_PREV_1920x1080-2-scaled.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/06\/CCFF25_ARTES_PREV_1920x1080-2-scaled.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/06\/CCFF25_ARTES_PREV_1920x1080-2-scaled.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":77489,"url":"https:\/\/zeromagazine.mx\/index.php\/2024\/06\/08\/preparate-para-bailar-la-septima-edicion-del-coca-cola-flow-fest-llega-con-todo-el-ritmo\/","url_meta":{"origin":118265,"position":5},"title":"\u00a1Prep\u00e1rate para Bailar! La S\u00e9ptima Edici\u00f3n del Coca-Cola Flow Fest Llega con Todo el Ritmo","author":"David Morales","date":"8 de junio de 2024","format":false,"excerpt":"\u00a1Amix, frikitonas y giales acicalados! \u00bfListos para el perreito intenso? El Coca-Cola Flow Fest est\u00e1 de vuelta, \u00a1y esta s\u00e9ptima edici\u00f3n promete ser \u00e9pica! Desde su inicio, este festival se ha convertido en el epicentro del dembow, blin blin y perreo pa\u2019 las nenas y los nenes, reuniendo a los\u2026","rel":"","context":"En \u00abBlog\u00bb","block_context":{"text":"Blog","link":"https:\/\/zeromagazine.mx\/index.php\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/image_processing20240607-9-o2v1y6.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/image_processing20240607-9-o2v1y6.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/image_processing20240607-9-o2v1y6.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/image_processing20240607-9-o2v1y6.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/image_processing20240607-9-o2v1y6.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/image_processing20240607-9-o2v1y6.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"builder_content":"","_links":{"self":[{"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/posts\/118265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/comments?post=118265"}],"version-history":[{"count":3,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/posts\/118265\/revisions"}],"predecessor-version":[{"id":118269,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/posts\/118265\/revisions\/118269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/media\/118268"}],"wp:attachment":[{"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/media?parent=118265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/categories?post=118265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/tags?post=118265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}