{"id":118345,"date":"2026-04-14T12:11:58","date_gmt":"2026-04-14T18:11:58","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=118345"},"modified":"2026-04-14T12:11:59","modified_gmt":"2026-04-14T18:11:59","slug":"zendaya-y-on-reinventan-el-sportswear-con-un-sueno-dirigido-por-spike-jonze","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/14\/zendaya-y-on-reinventan-el-sportswear-con-un-sueno-dirigido-por-spike-jonze\/","title":{"rendered":"Zendaya y On reinventan el sportswear con un sue\u00f1o dirigido por Spike Jonze"},"content":{"rendered":"\n
\n <\/div>\n\n\n\n

Hablar de moda deportiva hoy no es solo hablar de funcionalidad. Es hablar de identidad, de narrativa y de c\u00f3mo el cuerpo habita la ropa en su d\u00eda a d\u00eda. Bajo esa premisa, Zendaya se une nuevamente a la marca suiza On para presentar un nuevo cap\u00edtulo en su colaboraci\u00f3n: su primera colecci\u00f3n co-creada.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El resultado no solo se traduce en prendas y calzado, sino en una experiencia visual y conceptual que cobra vida a trav\u00e9s de \u201cShape of Dreams\u201d, un film dirigido por el ganador del \u00d3scar Spike Jonze.<\/p>\n\n\n\n

Un sue\u00f1o en movimiento<\/h2>\n\n\n\n

M\u00e1s que una campa\u00f1a, \u201cShape of Dreams\u201d funciona como una ventana al proceso creativo. Ambientado en un espacio conceptual llamado The Dream Lab, el film propone un universo donde las ideas no son est\u00e1ticas: evolucionan, se transforman y encuentran su forma final en movimiento.<\/p>\n\n\n\n

En este mundo, las siluetas se expanden, los materiales fluyen y las prendas se adaptan al cuerpo como si fueran una extensi\u00f3n natural de quien las lleva. La narrativa visual convierte el dise\u00f1o en algo casi surrealista.<\/p>\n\n\n\n

Dise\u00f1o que se adapta a la vida<\/h2>\n\n\n\n

Para Zendaya, esta colecci\u00f3n nace desde la intenci\u00f3n de crear piezas reales, usables y vers\u00e1tiles. La propuesta busca transmitir confianza y naturalidad, con prendas que se adapten a distintos momentos del d\u00eda.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En este proceso, vuelve a colaborar con su stylist Law Roach, con quien ha construido una de las duplas creativas m\u00e1s influyentes en la moda contempor\u00e1nea. Juntos logran una propuesta donde el estilo y la funcionalidad coexisten de forma org\u00e1nica.<\/p>\n\n\n\n

La colecci\u00f3n presenta una l\u00ednea completa de prendas pensadas para el d\u00eda a d\u00eda: tops y playeras de tejido acanalado, anoraks half-zip, coach jackets, faldas midi con cord\u00f3n, pantalones parachute y bermudas. Cada pieza mantiene una est\u00e9tica limpia con detalles t\u00e9cnicos que responden al movimiento del cuerpo.<\/p>\n\n\n\n

M\u00e1s all\u00e1 del sportswear<\/h2>\n\n\n\n

En el calzado, destaca el modelo Cloudnova Moon, una silueta estilizada que reinterpreta la l\u00ednea Cloudnova con un enfoque m\u00e1s audaz.<\/p>\n\n\n\n

El proyecto visual se complementa con el trabajo del fot\u00f3grafo Sean Thomas, quien captura la esencia de la colecci\u00f3n desde una perspectiva m\u00e1s \u00edntima, resaltando texturas, cortes y detalles.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La colecci\u00f3n estar\u00e1 disponible en M\u00e9xico a partir del 16 de abril de 2026 en puntos seleccionados de la Ciudad de M\u00e9xico.<\/p>\n\n\n\n

Con esta colaboraci\u00f3n, Zendaya y On presentan una nueva forma de entender el sportswear: una donde el movimiento, la est\u00e9tica y la identidad personal se encuentran para crear algo m\u00e1s all\u00e1 de la ropa.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Hablar de moda deportiva hoy no es solo hablar de funcionalidad. Es hablar de identidad, de narrativa y de c\u00f3mo el cuerpo habita la ropa en su d\u00eda a d\u00eda. Bajo esa premisa, Zendaya se une nuevamente a la marca suiza On para presentar un nuevo cap\u00edtulo en su colaboraci\u00f3n: su primera colecci\u00f3n co-creada. El […]<\/p>\n","protected":false},"author":6,"featured_media":118349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[67],"tags":[],"class_list":["post-118345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nZendaya y On reinventan el sportswear con un sue\u00f1o dirigido por Spike Jonze - Zero Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/14\/zendaya-y-on-reinventan-el-sportswear-con-un-sueno-dirigido-por-spike-jonze\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zendaya y On reinventan el sportswear con un sue\u00f1o dirigido por Spike Jonze - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"Hablar de moda deportiva hoy no es solo hablar de funcionalidad. 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