{"id":119224,"date":"2026-04-22T10:35:14","date_gmt":"2026-04-22T16:35:14","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=119224"},"modified":"2026-04-22T10:35:16","modified_gmt":"2026-04-22T16:35:16","slug":"volvo-fashion-week-mexico-identidad-masculinidad","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/22\/volvo-fashion-week-mexico-identidad-masculinidad\/","title":{"rendered":"AS\u00cd SE VIVI\u00d3 EL TERCER D\u00cdA (Y LO QUE REALMENTE DIJO)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Volvo Fashion Week M\u00e9xico<\/h2>\n\n\n\n<p>Hay d\u00edas de pasarela que muestran colecciones.<br>Y hay d\u00edas que muestran <strong>c\u00f3mo se est\u00e1 entendiendo la identidad hoy<\/strong>.<\/p>\n\n\n\n<p>El tercer d\u00eda de Volvo Fashion Week M\u00e9xico se sinti\u00f3 m\u00e1s como eso: una conversaci\u00f3n entre tradici\u00f3n, masculinidad contempor\u00e1nea y narrativa personal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BENITO SANTOS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Tradici\u00f3n que deja de ser nostalgia<\/h3>\n\n\n\n<p>Con \u201c12 Sones\u201d, Benito Santos no present\u00f3 solo una colecci\u00f3n, sino una reinterpretaci\u00f3n emocional de lo mexicano.<\/p>\n\n\n\n<p>Aqu\u00ed la clave no est\u00e1 en que haya referencias al mariachi o a los sones jaliscienses. Eso ya lo hemos visto antes.<br>Lo interesante es <strong>c\u00f3mo se est\u00e1n usando ahora<\/strong>.<\/p>\n\n\n\n<p>Ya no es folclor.<br>No es homenaje literal.<br>Es traducci\u00f3n est\u00e9tica.<\/p>\n\n\n\n<p>La paleta rosa viejo, terracota, azul acero, verde petr\u00f3leo no busca replicar tradici\u00f3n, sino <strong>hacerla habitable en un contexto contempor\u00e1neo<\/strong>. M\u00e1s sofisticada, m\u00e1s contenida, m\u00e1s global.<\/p>\n\n\n\n<p>Lo que est\u00e1 pasando aqu\u00ed:<br>La identidad mexicana en moda est\u00e1 dejando de explicarse\u2026 y est\u00e1 empezando a asumirse.<\/p>\n\n\n\n<p>No necesita ser evidente para ser reconocible.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"1502\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/Preview-coleccion-scaled.jpeg?resize=1165%2C1502&#038;ssl=1\" alt=\"\" class=\"wp-image-119225\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/Preview-coleccion-scaled.jpeg?w=1986&amp;ssl=1 1986w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/Preview-coleccion-scaled.jpeg?resize=233%2C300&amp;ssl=1 233w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/Preview-coleccion-scaled.jpeg?resize=794%2C1024&amp;ssl=1 794w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/Preview-coleccion-scaled.jpeg?resize=768%2C990&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/Preview-coleccion-scaled.jpeg?resize=1191%2C1536&amp;ssl=1 1191w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/Preview-coleccion-scaled.jpeg?resize=1589%2C2048&amp;ssl=1 1589w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">HACKETT LONDON<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">La nueva narrativa de la masculinidad<\/h3>\n\n\n\n<p>Con \u201cThe Journey of a Man\u201d, Hackett London entra en un terreno interesante: redefinir la elegancia masculina sin rigidez.<\/p>\n\n\n\n<p>La sastrer\u00eda sigue ah\u00ed, pero pierde estructura.<br>Se vuelve m\u00e1s ligera, m\u00e1s flexible, m\u00e1s cotidiana.<\/p>\n\n\n\n<p>Blazers en lino, siluetas relajadas, tonos suaves.<\/p>\n\n\n\n<p>Nada grita. Todo fluye.<\/p>\n\n\n\n<p>Pero lo importante no es la ropa.<br>Es la idea detr\u00e1s: El hombre ya no se define por c\u00f3mo se ve, sino por c\u00f3mo se mueve entre espacios.<\/p>\n\n\n\n<p>Trabajo, vida personal, viajes, identidad. Todo mezclado.<\/p>\n\n\n\n<p>La elegancia deja de ser una aspiraci\u00f3n est\u00e1tica<br>y se convierte en <strong>una narrativa en movimiento<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"1746\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6047_Hackett-scaled.jpg?resize=1165%2C1746&#038;ssl=1\" alt=\"\" class=\"wp-image-119227\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6047_Hackett-scaled.jpg?w=1708&amp;ssl=1 1708w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6047_Hackett-scaled.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6047_Hackett-scaled.jpg?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6047_Hackett-scaled.jpg?resize=768%2C1151&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6047_Hackett-scaled.jpg?resize=1025%2C1536&amp;ssl=1 1025w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6047_Hackett-scaled.jpg?resize=1366%2C2048&amp;ssl=1 1366w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">EL DETALLE QUE IMPORTA<\/h2>\n\n\n\n<p>El casting de Erik Hayser como embajador no es casual.<\/p>\n\n\n\n<p>Refuerza esta idea de masculinidad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>m\u00e1s emocional<\/li>\n\n\n\n<li>m\u00e1s introspectiva<\/li>\n\n\n\n<li>menos r\u00edgida<\/li>\n<\/ul>\n\n\n\n<p>No es el hombre cl\u00e1sico.<br>Es el hombre que <strong>est\u00e1 en proceso<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"1747\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6182_Hackett-scaled.jpg?resize=1165%2C1747&#038;ssl=1\" alt=\"\" class=\"wp-image-119228\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6182_Hackett-scaled.jpg?w=1707&amp;ssl=1 1707w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6182_Hackett-scaled.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6182_Hackett-scaled.jpg?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6182_Hackett-scaled.jpg?resize=768%2C1151&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6182_Hackett-scaled.jpg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/6182_Hackett-scaled.jpg?resize=1366%2C2048&amp;ssl=1 1366w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<p>Este d\u00eda no trat\u00f3 de contrastes entre marcas.<br>Trat\u00f3 de algo m\u00e1s claro:<\/p>\n\n\n\n<p>La moda ya no est\u00e1 construyendo fantas\u00eda.<br>Est\u00e1 construyendo significado.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Benito Santos habla de identidad cultural sin nostalgia<\/li>\n\n\n\n<li>Hackett habla de masculinidad sin rigidez<\/li>\n<\/ul>\n\n\n\n<p>Dos lenguajes distintos, pero el mismo fondo:<\/p>\n\n\n\n<p><strong>la necesidad de reinterpretarnos en tiempo real<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"1746\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/0U3A0009-copy14-scaled.jpg?resize=1165%2C1746&#038;ssl=1\" alt=\"\" class=\"wp-image-119229\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/0U3A0009-copy14-scaled.jpg?w=1708&amp;ssl=1 1708w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/0U3A0009-copy14-scaled.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/0U3A0009-copy14-scaled.jpg?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/0U3A0009-copy14-scaled.jpg?resize=768%2C1151&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/0U3A0009-copy14-scaled.jpg?resize=1025%2C1536&amp;ssl=1 1025w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/0U3A0009-copy14-scaled.jpg?resize=1366%2C2048&amp;ssl=1 1366w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-119224\" data-postid=\"119224\" class=\"themify_builder_content themify_builder_content-119224 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Volvo Fashion Week M\u00e9xico Hay d\u00edas de pasarela que muestran colecciones.Y hay d\u00edas que muestran c\u00f3mo se est\u00e1 entendiendo la identidad hoy. El tercer d\u00eda de Volvo Fashion Week M\u00e9xico se sinti\u00f3 m\u00e1s como eso: una conversaci\u00f3n entre tradici\u00f3n, masculinidad contempor\u00e1nea y narrativa personal. BENITO SANTOS Tradici\u00f3n que deja de ser nostalgia Con \u201c12 Sones\u201d, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":119226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1403,67],"tags":[],"class_list":["post-119224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-moda","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AS\u00cd SE VIVI\u00d3 EL TERCER D\u00cdA (Y LO QUE REALMENTE DIJO) - 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