{"id":120106,"date":"2026-05-04T18:01:42","date_gmt":"2026-05-05T00:01:42","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=120106"},"modified":"2026-05-04T18:02:06","modified_gmt":"2026-05-05T00:02:06","slug":"lala-en-fyja-2026-experiencia-gastronomica","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/05\/04\/lala-en-fyja-2026-experiencia-gastronomica\/","title":{"rendered":"LALA florece en FYJA 2026: una celebraci\u00f3n de M\u00e9xico, su cultura y nuevas formas de nutrirnos"},"content":{"rendered":"\n
\n <\/div>\n\n\n\n

Entre jardines ef\u00edmeros, mixolog\u00eda inesperada y fachadas intervenidas, la marca reinterpret\u00f3 lo cotidiano desde la cultura y el dise\u00f1o.<\/p>\n\n\n\n

Hubo un momento \u2014muy espec\u00edfico\u2014 en el que caminar por Polanco se sinti\u00f3 distinto. M\u00e1s sensorial, m\u00e1s vivo, m\u00e1s\u2026 delicioso. En medio del universo floral de Festival de Flores y Jardines FYJA, la presencia de Grupo Lala no pas\u00f3 desapercibida: transform\u00f3 lo que entendemos por \u201cl\u00e1cteos\u201d en algo mucho m\u00e1s cercano a una experiencia cultural.<\/p>\n\n\n\n

S\u00ed, hablamos de comida. Pero tambi\u00e9n de dise\u00f1o, identidad y nuevas formas de habitar la ciudad.<\/p>\n\n\n\n

Lala en FYJA 2026: cuando la cultura tambi\u00e9n se saborea<\/h2>\n\n\n\n

Adem\u00e1s, la participaci\u00f3n de Lala en FYJA 2026<\/strong> no se qued\u00f3 en lo evidente. En alianza con Catamundi, la marca llev\u00f3 su universo al terreno de la creatividad gastron\u00f3mica con una intervenci\u00f3n que mezcl\u00f3 est\u00e9tica, sabor y curiosidad.<\/p>\n\n\n\n

El resultado: una fachada intervenida que dialogaba con el entorno floral del festival y un men\u00fa especial donde ingredientes como la leche, la crema y el yogurt se reinterpretaron en clave contempor\u00e1nea.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Por otro lado, los mocktails y cocktails creados para la ocasi\u00f3n rompieron con lo esperado. Porque s\u00ed, la leche tambi\u00e9n puede ser protagonista en la barra \u2014y hacerlo bien.<\/p>\n\n\n\n

Lala en FYJA 2026: una narrativa que conecta con el origen<\/h2>\n\n\n\n

Ahora bien, lo interesante de Lala en FYJA 2026<\/strong> es que no se sinti\u00f3 como una activaci\u00f3n m\u00e1s. Se sinti\u00f3 coherente.<\/p>\n\n\n\n

En realidad, tiene sentido: una marca con m\u00e1s de 75 a\u00f1os conectada al campo encuentra en el concepto de El Jard\u00edn Mexicano<\/em> un punto natural de encuentro. Tradici\u00f3n, origen y territorio\u2026 pero llevados a un lenguaje mucho m\u00e1s actual.<\/p>\n\n\n\n

Adem\u00e1s, la activaci\u00f3n en Parque Lincoln sum\u00f3 otro layer: sampling, barra de bebidas y un photo opportunity que, s\u00ed, termin\u00f3 en historias de Instagram\u2026 pero tambi\u00e9n en una experiencia que se quedaba m\u00e1s all\u00e1 de la foto.<\/p>\n\n\n\n

Lala en FYJA 2026: redefinir lo cotidiano (y hacerlo aspiracional)<\/h2>\n\n\n\n

En realidad, lo que logr\u00f3 Lala en FYJA 2026<\/strong> fue algo m\u00e1s sutil: cambiar la conversaci\u00f3n.<\/p>\n\n\n\n

Adem\u00e1s, en un contexto donde el bienestar, la alimentaci\u00f3n consciente y la experiencia importan tanto como el producto, la marca apost\u00f3 por mostrarse desde otro lugar. Uno m\u00e1s cercano a la exploraci\u00f3n que al h\u00e1bito.<\/p>\n\n\n\n

Ahora bien, esa idea de que \u201clos l\u00e1cteos no solo se consumen, se viven\u201d dej\u00f3 de sonar a slogan para convertirse en algo tangible: sabores nuevos, combinaciones inesperadas y una forma distinta de integrarlos en la vida diaria.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Lala en FYJA 2026: el aftertaste que s\u00ed queremos repetir<\/h2>\n\n\n\n

Porque s\u00ed, el festival ya termin\u00f3. Pero ciertas experiencias se quedan.<\/p>\n\n\n\n

Adem\u00e1s, en un escenario donde las marcas buscan conectar de forma real, lo que hizo Lala fue entrar a la conversaci\u00f3n cultural sin forzarla. Desde el dise\u00f1o, desde el sabor, desde la emoci\u00f3n.<\/p>\n\n\n\n

Y eso \u2014como los mejores platillos\u2014 es lo que realmente permanece.<\/p>","protected":false},"excerpt":{"rendered":"

Entre jardines ef\u00edmeros, mixolog\u00eda inesperada y fachadas intervenidas, la marca reinterpret\u00f3 lo cotidiano desde la cultura y el dise\u00f1o. Hubo un momento \u2014muy espec\u00edfico\u2014 en el que caminar por Polanco se sinti\u00f3 distinto. M\u00e1s sensorial, m\u00e1s vivo, m\u00e1s\u2026 delicioso. En medio del universo floral de Festival de Flores y Jardines FYJA, la presencia de Grupo Lala no pas\u00f3 […]<\/p>\n","protected":false},"author":4,"featured_media":120107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,117,6870],"tags":[],"class_list":["post-120106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-entretenimiento","category-foodie","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nLALA florece en FYJA 2026: una celebraci\u00f3n de M\u00e9xico, su cultura y nuevas formas de nutrirnos - 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