{"id":120236,"date":"2026-05-05T14:01:46","date_gmt":"2026-05-05T20:01:46","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=120236"},"modified":"2026-05-05T14:01:47","modified_gmt":"2026-05-05T20:01:47","slug":"coca-cola-light-moda-el-diablo-viste-a-la-moda-2","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/05\/05\/coca-cola-light-moda-el-diablo-viste-a-la-moda-2\/","title":{"rendered":"Coca-Cola Light debuta en la pasarela con El diablo Viste a la Moda 2"},"content":{"rendered":"\n
\n <\/div>\n\n\n\n

Una colaboraci\u00f3n que mezcla moda, cine y cultura pop para llevar el estilo m\u00e1s ic\u00f3nico\u2026 directo a tu lata.<\/p>\n\n\n\n

Hay colaboraciones que funcionan\u2026 y otras que simplemente tienen sentido desde el ADN. As\u00ed se siente la uni\u00f3n entre Coca-Cola Light<\/strong> y El Diablo Viste a la Moda 2<\/em>: dos universos que entienden perfecto que el estilo no es accesorio, es actitud.<\/p>\n\n\n\n

Con el esperado regreso de la pel\u00edcula a los cines este 30 de abril, la marca decide no quedarse fuera de la conversaci\u00f3n y entra directo al front row con una propuesta que va mucho m\u00e1s all\u00e1 del product placement.<\/p>\n\n\n\n

Coca-Cola Light moda: cuando el estilo tambi\u00e9n se bebe<\/strong><\/h3>\n\n\n\n

En realidad, esta colaboraci\u00f3n no va solo de branding. Va de narrativa. Coca-Cola Light moda<\/strong> toma el lenguaje visual y emocional de la pel\u00edcula para convertirlo en experiencia.<\/p>\n\n\n\n

Desde latas de edici\u00f3n especial hasta intervenciones en cines, la marca se apropia de ese momento exacto donde el glamour se pausa \u2014pero nunca pierde intensidad\u2014 para crear algo que se siente coleccionable, aspiracional y muy en sinton\u00eda con la cultura actual.<\/p>\n\n\n\n

Adem\u00e1s, hay algo muy claro: El Diablo Viste a la Moda<\/em> no es solo una pel\u00edcula, es un statement generacional. Y Coca-Cola Light lo entiende perfectamente.<\/p>\n\n\n\n

Experiencias que van m\u00e1s all\u00e1 de la pantalla<\/strong><\/h3>\n\n\n\n

Por otro lado, Coca-Cola Light moda<\/strong> se traduce en activaciones que buscan conectar con fans reales, no solo espectadores.<\/p>\n\n\n\n

La marca apuesta por vestir cines en distintas ciudades, crear objetos de deseo (s\u00ed, esas latas que no quieres tirar) y generar momentos que se sienten parte del universo Runway. Todo con una intenci\u00f3n clara: que la experiencia no termine cuando salen los cr\u00e9ditos.<\/p>\n\n\n\n

Ahora bien, lo interesante aqu\u00ed es c\u00f3mo la colaboraci\u00f3n se adapta a cada mercado, incluyendo M\u00e9xico, Estados Unidos y Reino Unido, con propuestas pensadas para c\u00f3mo se vive la moda y el entretenimiento en cada lugar.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Cultura pop, pero con legado<\/strong><\/h3>\n\n\n\n

Adem\u00e1s, esta alianza confirma algo que ya sab\u00edamos: Coca-Cola Light lleva a\u00f1os movi\u00e9ndose entre moda y lifestyle sin esfuerzo.<\/p>\n\n\n\n

Su est\u00e9tica limpia, su v\u00ednculo con el dise\u00f1o y su presencia constante en momentos clave de la cultura pop la convierten en un match natural para un universo como el de Miranda Priestly.<\/p>\n\n\n\n

Y s\u00ed, esto tambi\u00e9n es estrategia. Pero una bien ejecutada: de esas que no se sienten forzadas, sino inevitables.<\/p>\n\n\n\n

Cuando el estilo trasciende la pantalla<\/strong><\/h2>\n\n\n\n

Al final, Coca-Cola Light moda<\/strong> no busca reinventar nada. Busca recordarnos algo muy simple: el estilo est\u00e1 en los detalles.<\/p>\n\n\n\n

En una lata. En una referencia. En c\u00f3mo decides presentarte al mundo.<\/p>\n\n\n\n

Porque si algo nos ense\u00f1\u00f3 El Diablo Viste a la Moda<\/em>\u2026
es que cada elecci\u00f3n comunica.<\/p>\n\n\n\n

Y esta colaboraci\u00f3n lo deja muy claro.<\/p>","protected":false},"excerpt":{"rendered":"

Una colaboraci\u00f3n que mezcla moda, cine y cultura pop para llevar el estilo m\u00e1s ic\u00f3nico\u2026 directo a tu lata. Hay colaboraciones que funcionan\u2026 y otras que simplemente tienen sentido desde el ADN. As\u00ed se siente la uni\u00f3n entre Coca-Cola Light y El Diablo Viste a la Moda 2: dos universos que entienden perfecto que el estilo no es […]<\/p>\n","protected":false},"author":4,"featured_media":120237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,109,117],"tags":[],"class_list":["post-120236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-cine","category-entretenimiento","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nCoca-Cola Light debuta en la pasarela con El diablo Viste a la Moda 2 - 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