{"id":120425,"date":"2026-05-07T14:18:42","date_gmt":"2026-05-07T20:18:42","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=120425"},"modified":"2026-05-07T14:18:43","modified_gmt":"2026-05-07T20:18:43","slug":"shake-your-future-bacardi-mexico","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/05\/07\/shake-your-future-bacardi-mexico\/","title":{"rendered":"Bacard\u00ed lanza \u00abShake Your Future\u00bb como una oportunidad de empleabilidad entre j\u00f3venes"},"content":{"rendered":"\n
\n <\/div>\n\n\n\n

La nueva generaci\u00f3n de bartenders ya no solo mezcla tragos: construye comunidad, creatividad y nuevas formas de vivir la hospitalidad.<\/p>\n\n\n\n

Durante a\u00f1os, la barra fue vista simplemente como el lugar donde se preparaban bebidas. Hoy, es otra cosa. Un espacio creativo, social y cultural donde convergen m\u00fasica, dise\u00f1o, conversaci\u00f3n y experiencias. Y en medio de esa transformaci\u00f3n, Bacard\u00ed apuesta por algo mucho m\u00e1s grande que la mixolog\u00eda: crear oportunidades reales para j\u00f3venes en M\u00e9xico.<\/p>\n\n\n\n

Con el lanzamiento de Shake Your Future<\/strong>, la compa\u00f1\u00eda presenta un programa gratuito de formaci\u00f3n en cocteler\u00eda que busca abrir puertas laborales dentro de una industria que no deja de crecer.<\/p>\n\n\n\n

Porque s\u00ed, ser bartender en 2026 tambi\u00e9n puede convertirse en una carrera.<\/p>\n\n\n\n

Shake Your Future: cuando la cocteler\u00eda se convierte en oportunidad<\/strong><\/h3>\n\n\n\n

Adem\u00e1s, lo que hace diferente a Shake Your Future<\/strong> es que no se queda \u00fanicamente en aprender recetas o preparar drinks aesthetic para Instagram. El programa funciona como una plataforma completa de empleabilidad enfocada en j\u00f3venes adultos que buscan integrarse al mundo laboral formal.<\/p>\n\n\n\n

En un contexto donde gran parte de las personas entre 20 y 29 a\u00f1os enfrentan dificultades para acceder a empleos estables, iniciativas como esta responden a una conversaci\u00f3n mucho m\u00e1s amplia: c\u00f3mo conectar talento joven con industrias que realmente necesitan nuevas generaciones.<\/p>\n\n\n\n

Ahora bien, la hospitalidad en M\u00e9xico atraviesa uno de sus momentos m\u00e1s relevantes. Bares, speakeasies y conceptos gastron\u00f3micos siguen creciendo, y con ellos tambi\u00e9n aumenta la demanda de perfiles especializados detr\u00e1s de la barra.<\/p>\n\n\n\n

Shake Your Future: aprender mixolog\u00eda con est\u00e1ndares globales<\/strong><\/h3>\n\n\n\n

En realidad, Shake Your Future<\/strong> funciona como una experiencia intensiva de formaci\u00f3n. Durante un mes, los participantes reciben capacitaci\u00f3n gratuita en cocteler\u00eda, servicio y habilidades interpersonales enfocadas en hospitalidad.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Adem\u00e1s, el programa culmina con una certificaci\u00f3n internacional otorgada por la European Bartender School, una de las instituciones m\u00e1s reconocidas dentro del mundo de la mixolog\u00eda.<\/p>\n\n\n\n

Y s\u00ed, eso cambia completamente el panorama.<\/p>\n\n\n\n

Los alumnos aprenden utilizando etiquetas ic\u00f3nicas del portafolio de Bacard\u00ed, desde ron hasta tequila y ginebra premium, mientras desarrollan habilidades que van mucho m\u00e1s all\u00e1 de preparar un buen c\u00f3ctel: atenci\u00f3n al cliente, comunicaci\u00f3n y manejo de experiencias.<\/p>\n\n\n\n

Porque hoy, un bartender tambi\u00e9n construye atm\u00f3sferas.<\/p>\n\n\n\n

Shake Your Future: M\u00e9xico y el boom de la cultura de bar<\/strong><\/h3>\n\n\n\n

Por otro lado, la llegada de Shake Your Future<\/strong> a M\u00e9xico no es casualidad. La escena de bares en ciudades como Ciudad de M\u00e9xico vive uno de sus momentos m\u00e1s fuertes a nivel global.<\/p>\n\n\n\n

Espacios como Handshake Speakeasy han colocado al pa\u00eds dentro de la conversaci\u00f3n internacional sobre cocteler\u00eda contempor\u00e1nea, mientras nuevos conceptos siguen redefiniendo la vida nocturna desde el dise\u00f1o, la experiencia y la creatividad.<\/p>\n\n\n\n

Adem\u00e1s, figuras de la industria coinciden en algo: la necesidad de nuevos talentos es cada vez m\u00e1s evidente.<\/p>\n\n\n\n

La barra dej\u00f3 de ser solo servicio. Ahora tambi\u00e9n es storytelling, hospitalidad y cultura.<\/p>\n\n\n\n

M\u00e1s que un programa, una nueva narrativa laboral<\/strong><\/h3>\n\n\n\n

En realidad, lo m\u00e1s interesante de Shake Your Future<\/strong> est\u00e1 en c\u00f3mo replantea el futuro laboral dentro de las industrias creativas y de hospitalidad.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Porque no todos los caminos profesionales pasan por oficinas tradicionales. Y eso, poco a poco, tambi\u00e9n est\u00e1 cambiando la conversaci\u00f3n alrededor del \u00e9xito, el trabajo y las oportunidades.<\/p>\n\n\n\n

Adem\u00e1s, el programa conecta perfectamente con una generaci\u00f3n que busca experiencias laborales m\u00e1s din\u00e1micas, sociales y creativas, donde el contacto humano siga siendo importante.<\/p>\n\n\n\n

Y quiz\u00e1 ah\u00ed est\u00e1 el verdadero valor de esta iniciativa: entender que detr\u00e1s de cada barra tambi\u00e9n puede existir un proyecto de vida.<\/p>\n\n\n\n

<\/figure>","protected":false},"excerpt":{"rendered":"

La nueva generaci\u00f3n de bartenders ya no solo mezcla tragos: construye comunidad, creatividad y nuevas formas de vivir la hospitalidad. Durante a\u00f1os, la barra fue vista simplemente como el lugar donde se preparaban bebidas. Hoy, es otra cosa. Un espacio creativo, social y cultural donde convergen m\u00fasica, dise\u00f1o, conversaci\u00f3n y experiencias. Y en medio de […]<\/p>\n","protected":false},"author":4,"featured_media":120426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-120425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nBacard\u00ed lanza "Shake Your Future" como una oportunidad de empleabilidad entre j\u00f3venes - Zero Magazine<\/title>\n<meta name=\"description\" content=\"Shake Your Future de Bacard\u00ed llega a M\u00e9xico para formar j\u00f3venes bartenders y abrir nuevas oportunidades en hospitalidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2026\/05\/07\/shake-your-future-bacardi-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bacard\u00ed lanza "Shake Your Future" como una oportunidad de empleabilidad entre j\u00f3venes - 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