{"id":120940,"date":"2026-05-18T07:55:07","date_gmt":"2026-05-18T13:55:07","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=120940"},"modified":"2026-05-18T07:55:08","modified_gmt":"2026-05-18T13:55:08","slug":"gentleman-society-sport-givenchy-masculinidad","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/05\/18\/gentleman-society-sport-givenchy-masculinidad\/","title":{"rendered":"El nuevo gentleman seg\u00fan Givenchy"},"content":{"rendered":"\n

Hubo un momento en el que las fragancias masculinas constru\u00edan una fantas\u00eda muy espec\u00edfica: poder, distancia y perfecci\u00f3n. El hombre ideal era fr\u00edo, inaccesible y casi imposible de leer. Hoy, esa narrativa cambi\u00f3. Y la nueva propuesta de Givenchy lo deja bastante claro.<\/p>\n\n\n\n

Con Gentleman Society Eau de Parfum Sport, la Maison no solo lanza una nueva fragancia; tambi\u00e9n contin\u00faa construyendo una idea de masculinidad mucho m\u00e1s contempor\u00e1nea: segura, ambiciosa, emocionalmente consciente y profundamente colectiva.<\/p>\n\n\n\n

La clave est\u00e1 en entender que \u201csport\u201d aqu\u00ed no significa \u00fanicamente energ\u00eda o rendimiento f\u00edsico. Significa movimiento constante. Superaci\u00f3n. Mentalidad. Y sobre todo, comunidad.<\/p>\n\n\n\n

Una masculinidad menos r\u00edgida y m\u00e1s humana<\/h2>\n\n\n\n

Desde 2023, Gentleman Society ha intentado redefinir qu\u00e9 significa ser un \u201cgentleman\u201d hoy. Ya no desde la elegancia cl\u00e1sica o la sofisticaci\u00f3n distante, sino desde valores mucho m\u00e1s conectados con las nuevas generaciones: respeto, autenticidad, trabajo en equipo y crecimiento personal.<\/p>\n\n\n\n

Por eso tiene sentido que el rostro de esta nueva etapa sea Pierre Gasly. La F\u00f3rmula 1 lleva tiempo dejando de ser solo un deporte para convertirse en un fen\u00f3meno cultural donde convergen moda, est\u00e9tica, lifestyle y narrativa emocional. Y Gasly representa muy bien ese nuevo tipo de figura masculina: competitiva, s\u00ed, pero tambi\u00e9n cercana y emocionalmente expresiva.<\/p>\n\n\n\n

La campa\u00f1a incluso insiste en esa idea colectiva:<\/p>\n\n\n\n

\n

\u201cIt\u2019s not about who we are, it\u2019s about what we achieve.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n<\/blockquote>\n\n\n\n

Eso cambia completamente el discurso tradicional del lujo masculino. Ya no se trata \u00fanicamente del individuo exitoso, sino de c\u00f3mo construye junto a otros.<\/p>\n\n\n\n

El lujo deportivo ya no se ve \u201cfitness\u201d<\/h2>\n\n\n\n

Hay algo interesante en c\u00f3mo el universo sport ha evolucionado dentro del lujo. Antes, lo deportivo en fragancias masculinas sol\u00eda sentirse extremadamente b\u00e1sico: frescura intensa, energ\u00eda gen\u00e9rica y est\u00e9tica gym-core.<\/p>\n\n\n\n

Aqu\u00ed el enfoque es distinto.<\/p>\n\n\n\n

La fragancia mezcla una salida c\u00edtrica muy luminosa construida alrededor de cuatro tipos de lim\u00f3n italiano con una base mucho m\u00e1s elegante y sofisticada de vetiver, iris, narciso y maderas ambarinas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El resultado parece responder a una tendencia muy clara en perfumer\u00eda masculina actual: hombres que quieren oler frescos, pero tambi\u00e9n refinados. Energ\u00e9ticos, pero no adolescentes. Deportivos, pero todav\u00eda elegantes.<\/p>\n\n\n\n

Incluso el dise\u00f1o del frasco comunica eso. El degradado negro, el detalle rojo y las referencias visuales a los coches de F\u00f3rmula 1 construyen una est\u00e9tica mucho m\u00e1s cercana al performance luxury que al sportswear tradicional.<\/p>\n\n\n\n

La F\u00f3rmula 1 como s\u00edmbolo cultural<\/h2>\n\n\n\n

Tambi\u00e9n hay una lectura cultural importante detr\u00e1s de esta colaboraci\u00f3n.<\/p>\n\n\n\n

La F\u00f3rmula 1 est\u00e1 viviendo uno de sus momentos m\u00e1s fuertes dentro de la cultura pop global. Ya no pertenece \u00fanicamente al mundo automotriz; hoy forma parte de conversaciones sobre moda, masculinidad, celebrity culture y lifestyle aspiracional.<\/p>\n\n\n\n

Por eso la alianza entre Givenchy y Pierre Gasly funciona tan bien: ambos habitan ese mismo territorio donde el rendimiento y la est\u00e9tica conviven.<\/p>\n\n\n\n

Y quiz\u00e1 ah\u00ed est\u00e1 la verdadera idea detr\u00e1s de Gentleman Society Eau de Parfum Sport:
la nueva masculinidad no se construye desde la perfecci\u00f3n, sino desde el movimiento constante.<\/p>\n\n\n\n

\"\"<\/figure>\n\n
\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Hubo un momento en el que las fragancias masculinas constru\u00edan una fantas\u00eda muy espec\u00edfica: poder, distancia y perfecci\u00f3n. El hombre ideal era fr\u00edo, inaccesible y casi imposible de leer. Hoy, esa narrativa cambi\u00f3. Y la nueva propuesta de Givenchy lo deja bastante claro. Con Gentleman Society Eau de Parfum Sport, la Maison no solo lanza […]<\/p>\n","protected":false},"author":2,"featured_media":120944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9858],"tags":[],"class_list":["post-120940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nEl nuevo gentleman seg\u00fan Givenchy - Zero Magazine<\/title>\n<meta name=\"description\" content=\"Gentleman Society Sport de Givenchy redefine la masculinidad 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