{"id":121026,"date":"2026-05-18T13:59:25","date_gmt":"2026-05-18T19:59:25","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=121026"},"modified":"2026-05-18T14:00:26","modified_gmt":"2026-05-18T20:00:26","slug":"guess-house-cdmx-20-aniversario","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/05\/18\/guess-house-cdmx-20-aniversario\/","title":{"rendered":"GUESS HOUSE llega a CDMX para celebrar 20 a\u00f1os de historia."},"content":{"rendered":"\n
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Hay marcas que sobreviven al paso del tiempo y otras que logran convertirse en parte del imaginario cultural de toda una generaci\u00f3n. GUESS pertenece definitivamente al segundo grupo. Porque s\u00ed, el denim lavado, las campa\u00f1as en blanco y negro y ese glamour californiano ultra noventero siguen teniendo un lugar privilegiado dentro de la conversaci\u00f3n fashion actual.<\/p>\n\n\n\n

Y para celebrar sus primeros 20 a\u00f1os en M\u00e9xico, la marca decidi\u00f3 hacerlo de la manera m\u00e1s 2026 posible: creando una experiencia inmersiva donde moda, lifestyle y cultura pop se mezclan en un mismo espacio.<\/p>\n\n\n\n

El resultado es GUESS HOUSE, una instalaci\u00f3n temporal ubicada en Maison Celeste, en plena Roma Norte, que funciona como una reinterpretaci\u00f3n contempor\u00e1nea del universo GUESS.<\/p>\n\n\n\n

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M\u00e1s que una pop-up tradicional, se siente como entrar dentro de un moodboard vivo de la marca.<\/p>\n\n\n\n

GUESS HOUSE y el regreso del glamour californiano<\/h2>\n\n\n\n

Parte del encanto de GUESS HOUSE est\u00e1 en c\u00f3mo logra recuperar el ADN cl\u00e1sico de la firma sin sentirse nost\u00e1lgico de manera forzada. Hay referencias claras al legado denim de la marca, s\u00ed, pero tambi\u00e9n una actualizaci\u00f3n mucho m\u00e1s fresca, relajada y conectada con las nuevas generaciones.<\/p>\n\n\n\n

El espacio mezcla instalaciones inmersivas, experiencias interactivas y detalles sensoriales dise\u00f1ados para explorar distintas facetas del universo GUESS. Todo bajo una est\u00e9tica donde el lujo accesible, la feminidad contempor\u00e1nea y la cultura lifestyle conviven perfectamente.<\/p>\n\n\n\n

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Adem\u00e1s, las colecciones presentadas durante este aniversario reinterpretan los c\u00f3digos m\u00e1s reconocibles de la marca \u2014denim elevado, siluetas ajustadas y detalles rom\u00e1nticos\u2014 desde una visi\u00f3n mucho m\u00e1s actual. Hay gui\u00f1os florales, piezas relajadas y una energ\u00eda effortless que conecta muy bien con el momento actual de la moda.<\/p>\n\n\n\n

Y honestamente, eso tiene much\u00edsimo sentido. En plena era de tendencias fugaces y microtrends virales, GUESS parece estar apostando por algo m\u00e1s emocional: reconectar con la identidad que la convirti\u00f3 en referente aspiracional desde los noventa.<\/p>\n\n\n\n

GUESS HOUSE y la nueva era de las experiencias fashion<\/h2>\n\n\n\n

En 2026, las marcas de moda ya no solo venden ropa. Tambi\u00e9n construyen experiencias dise\u00f1adas para sentirse, compartirse y vivirse tanto offline como en redes sociales. Y GUESS HOUSE entiende perfectamente esa conversaci\u00f3n.<\/p>\n\n\n\n

Por otro lado, el espacio incluye talleres de fragancias, estaciones de charms personalizados y distintas din\u00e1micas interactivas que convierten la visita en algo mucho m\u00e1s cercano que una simple presentaci\u00f3n de colecci\u00f3n.<\/p>\n\n\n\n

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La experiencia completa se mueve entre instalaci\u00f3n art\u00edstica, showroom y evento social. Todo pensado para una generaci\u00f3n que consume moda no solo desde el producto, sino desde la conexi\u00f3n emocional y cultural que una marca puede generar.<\/p>\n\n\n\n

Y s\u00ed, la elecci\u00f3n de Roma Norte tampoco es casualidad. La zona se ha consolidado como uno de los epicentros creativos y est\u00e9ticos m\u00e1s importantes de Ciudad de M\u00e9xico, especialmente para proyectos donde convergen dise\u00f1o, arte, moda y lifestyle.<\/p>\n\n\n\n

GUESS HOUSE confirma la relevancia cultural de GUESS en M\u00e9xico<\/h2>\n\n\n\n

Ahora bien, m\u00e1s all\u00e1 de la experiencia inmersiva, GUESS HOUSE tambi\u00e9n funciona como una declaraci\u00f3n importante sobre el papel de M\u00e9xico dentro de la evoluci\u00f3n global de la marca.<\/p>\n\n\n\n

Durante las \u00faltimas dos d\u00e9cadas, M\u00e9xico se convirti\u00f3 en uno de los mercados m\u00e1s relevantes para GUESS en Latinoam\u00e9rica, impulsado por consumidores que entienden la moda como una forma de identidad y autoexpresi\u00f3n.<\/p>\n\n\n\n

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Adem\u00e1s, la marca ha sabido adaptarse a los cambios culturales sin perder su esencia aspiracional. Algo que no todas las firmas heredadas de los noventa han logrado hacer exitosamente.<\/p>\n\n\n\n

En realidad, GUESS HOUSE refleja exactamente eso: una marca que entiende que la moda contempor\u00e1nea ya no se trata \u00fanicamente de tendencias, sino de construir comunidades, experiencias y universos donde las personas quieran verse reflejadas.<\/p>\n\n\n\n

Y pocas cosas resumen mejor el esp\u00edritu fashion actual que eso.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

Hay marcas que sobreviven al paso del tiempo y otras que logran convertirse en parte del imaginario cultural de toda una generaci\u00f3n. GUESS pertenece definitivamente al segundo grupo. Porque s\u00ed, el denim lavado, las campa\u00f1as en blanco y negro y ese glamour californiano ultra noventero siguen teniendo un lugar privilegiado dentro de la conversaci\u00f3n fashion actual. Y […]<\/p>\n","protected":false},"author":4,"featured_media":121034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,67],"tags":[],"class_list":["post-121026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-moda","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nGUESS HOUSE llega a CDMX para celebrar 20 a\u00f1os de historia. - Zero Magazine<\/title>\n<meta name=\"description\" content=\"GUESS HOUSE llega a CDMX con una experiencia inmersiva de moda, denim y lifestyle para celebrar 20 a\u00f1os de la marca en M\u00e9xico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2026\/05\/18\/guess-house-cdmx-20-aniversario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GUESS HOUSE llega a CDMX para celebrar 20 a\u00f1os de historia. - 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