{"id":121357,"date":"2026-05-28T21:58:18","date_gmt":"2026-05-29T03:58:18","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=121357"},"modified":"2026-05-28T21:58:19","modified_gmt":"2026-05-29T03:58:19","slug":"the-ordinary-markup-marche-cdmx","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/05\/28\/the-ordinary-markup-marche-cdmx\/","title":{"rendered":"THE ORDINARY – MARKUP MARCH\u00c9"},"content":{"rendered":"

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Imagina entrar a un supermercado donde un aguacate cuesta lo mismo que un s\u00e9rum de lujo. Extra\u00f1o, inc\u00f3modo y ligeramente absurdo. Justo ah\u00ed comienza The Ordinary Markup March\u00e9, la nueva experiencia de The Ordinary que aterriza en Ciudad de M\u00e9xico para desafiar la manera en la que entendemos el valor dentro de la industria beauty.<\/p>\n\n\n\n

Porque detr\u00e1s de los empaques minimalistas, las campa\u00f1as aspiracionales y el discurso del lujo, existe una conversaci\u00f3n que cada vez m\u00e1s personas est\u00e1n dispuestas a tener: \u00bfcu\u00e1nto de lo que pagamos realmente corresponde a la f\u00f3rmula?<\/p>\n\n\n\n

Adem\u00e1s, la instalaci\u00f3n funciona como una especie de comentario cultural disfrazado de pop-up viral. Entre pasillos inspirados en un supermercado y productos cotidianos con etiquetas exageradamente infladas, The Ordinary Markup March\u00e9 transforma la experiencia de comprar skincare en un ejercicio de reflexi\u00f3n colectiva.<\/p>\n\n\n\n

La provocaci\u00f3n es clara. Si pagar mil pesos por un aguacate parece absurdo, \u00bfpor qu\u00e9 ciertas din\u00e1micas de precio dentro de la belleza se sienten completamente normalizadas?<\/p>\n\n\n\n

The Ordinary Markup March\u00e9 y el nuevo consumidor de skincare<\/strong><\/h3>\n\n\n\n

Durante a\u00f1os, el valor en la industria de la belleza estuvo profundamente ligado a la exclusividad. Frascos elegantes, campa\u00f1as de lujo y narrativas aspiracionales definieron cu\u00e1nto \u201cdeb\u00eda\u201d costar un producto. Pero hoy el consumidor parece estar cambiando las reglas del juego.<\/p>\n\n\n\n

Por otro lado, generaciones m\u00e1s informadas est\u00e1n comenzando a leer ingredientes, comparar f\u00f3rmulas y cuestionar si el marketing realmente justifica ciertos precios. Ah\u00ed es donde The Ordinary ha construido toda su identidad: ciencia, transparencia y comunicaci\u00f3n directa.<\/p>\n\n\n\n

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The Ordinary Markup March\u00e9 lleva justamente esa filosof\u00eda a un formato mucho m\u00e1s visual e interactivo. El recorrido invita a detenerse frente a productos cotidianos con precios absurdos para provocar una reacci\u00f3n inmediata: sorpresa, humor y eventualmente reflexi\u00f3n.<\/p>\n\n\n\n

Ahora bien, lo interesante es que el espacio nunca se siente moralista. La experiencia mantiene un tono inteligente, visualmente atractivo y completamente alineado con la cultura pop-up que domina ciudades como CDMX. Es skincare convertido en conversaci\u00f3n cultural.<\/p>\n\n\n\n

The Ordinary Markup March\u00e9: ingredientes, transparencia y f\u00f3rmulas honestas<\/strong><\/h3>\n\n\n\n

M\u00e1s all\u00e1 de la instalaci\u00f3n, The Ordinary aprovecha este momento para reforzar aquello que convirti\u00f3 a la marca en fen\u00f3meno global: hacer del skincare algo m\u00e1s entendible y accesible.<\/p>\n\n\n\n

En realidad, la conversaci\u00f3n central siempre regresa a lo mismo: ingredientes que funcionan y f\u00f3rmulas respaldadas por evidencia cient\u00edfica. Productos ic\u00f3nicos como el Niacinamide 10% + Zinc 1%, el Hyaluronic Acid 2% + B5 o el Glycolic Acid 7% Exfoliating Toner siguen construyendo la reputaci\u00f3n de una marca que decidi\u00f3 eliminar el exceso de storytelling para enfocarse en resultados.<\/p>\n\n\n\n

Adem\u00e1s, la rutina propuesta por la firma mantiene esa filosof\u00eda simple y efectiva que hoy domina el skincare contempor\u00e1neo. Limpiadores suaves, hidrataci\u00f3n inteligente y activos espec\u00edficos que responden a necesidades reales de la piel sin complicar la experiencia.<\/p>\n\n\n\n

El mensaje termina siendo bastante poderoso: cuidar la piel no deber\u00eda sentirse exclusivo ni inaccesible. Y quiz\u00e1 ah\u00ed est\u00e1 la verdadera disrupci\u00f3n de The Ordinary.<\/p>\n\n\n\n

El pop-up beauty que CDMX no va a dejar de fotografiar<\/strong><\/h3>\n\n\n\n

S\u00ed, habr\u00e1 fotos. Muchas. Porque The Ordinary Markup March\u00e9 tambi\u00e9n entiende perfectamente c\u00f3mo funcionan hoy las experiencias en la ciudad: espacios visuales, conceptos virales y momentos dise\u00f1ados para compartirse.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Pero detr\u00e1s del contenido para Instagram existe una idea mucho m\u00e1s interesante. La instalaci\u00f3n no solo busca verse cool; busca incomodar ligeramente la percepci\u00f3n que tenemos sobre el lujo, el consumo y el skincare.<\/p>\n\n\n\n

Y en una industria donde casi todo intenta vender fantas\u00eda, The Ordinary parece apostar por algo distinto: transparencia como est\u00e9tica, ciencia como lenguaje y honestidad como nuevo s\u00edmbolo aspiracional.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Imagina entrar a un supermercado donde un aguacate cuesta lo mismo que un s\u00e9rum de lujo. Extra\u00f1o, inc\u00f3modo y ligeramente absurdo. Justo ah\u00ed comienza The Ordinary Markup March\u00e9, la nueva experiencia de The Ordinary que aterriza en Ciudad de M\u00e9xico para desafiar la manera en la que entendemos el valor dentro de la industria beauty. Porque detr\u00e1s […]<\/p>\n","protected":false},"author":4,"featured_media":121358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9858,45,1],"tags":[],"class_list":["post-121357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-belleza","category-bienestar","category-blog","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nTHE ORDINARY - 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