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La F\u00f3rmula 1 nunca hab\u00eda sido tan r\u00e1pida. Y ahora, tampoco tan inteligente.<\/p>\n\n\n\n
En una temporada donde la innovaci\u00f3n tecnol\u00f3gica contin\u00faa redefiniendo cada aspecto del deporte, Globant presenta una nueva experiencia digital que promete cambiar la manera en que los aficionados viven un fin de semana de carrera. A trav\u00e9s de la funci\u00f3n Race Experience<\/strong>, integrada en la aplicaci\u00f3n oficial de la F\u00f3rmula 1\u00ae, los asistentes podr\u00e1n acceder a informaci\u00f3n personalizada, navegaci\u00f3n en tiempo real y herramientas dise\u00f1adas para aprovechar cada momento dentro del circuito.<\/p>\n\n\n\nPorque hoy, disfrutar de un Gran Premio va mucho m\u00e1s all\u00e1 de encontrar el mejor asiento.<\/p>\n\n\n\n
Experiencia F1: el futuro de los fines de semana de carrera<\/strong><\/h2>\n\n\n\nAsistir a una carrera de F\u00f3rmula 1 es una experiencia emocionante, pero tambi\u00e9n puede ser abrumadora. Miles de personas, m\u00faltiples actividades simult\u00e1neas y enormes circuitos convierten la organizaci\u00f3n en un reto incluso para los aficionados m\u00e1s experimentados.<\/p>\n\n\n\n
La nueva experiencia F1<\/strong> desarrollada por Globant busca resolver precisamente ese desaf\u00edo.<\/p>\n\n\n\nA trav\u00e9s del m\u00f3dulo Race Experience, los usuarios pueden crear agendas personalizadas para seguir las actividades que m\u00e1s les interesan, recibir actualizaciones en tiempo real y consultar horarios adaptados a sus preferencias durante todo el fin de semana.<\/p>\n\n\n\n
Adem\u00e1s, la plataforma incorpora mapas interactivos y herramientas de orientaci\u00f3n que facilitan el desplazamiento dentro de los circuitos, ayudando a localizar accesos, zonas de inter\u00e9s y servicios de manera m\u00e1s eficiente.<\/p>\n\n\n\n
La idea es simple: reducir la fricci\u00f3n y aumentar la emoci\u00f3n.<\/p>\n\n\n\n
Experiencia F1 impulsada por datos y personalizaci\u00f3n<\/strong><\/h2>\n\n\n\nLa personalizaci\u00f3n se ha convertido en una de las grandes tendencias dentro del entretenimiento deportivo, y la F\u00f3rmula 1 no es la excepci\u00f3n.<\/p>\n\n\n\n
Adem\u00e1s, esta nueva herramienta permite consolidar la informaci\u00f3n de los aficionados para comprender mejor sus intereses y comportamientos durante los eventos. Esto no solo mejora la experiencia individual, sino que tambi\u00e9n ayuda a los organizadores a optimizar operaciones, dise\u00f1ar comunicaciones m\u00e1s relevantes y generar nuevas oportunidades de interacci\u00f3n.<\/p>\n\n\n\n
Desde el inicio de la temporada 2026, m\u00e1s de 1.2 millones de asistentes a Grandes Premios alrededor del mundo han tenido acceso a esta experiencia conectada, convirtiendo la aplicaci\u00f3n oficial en un verdadero centro de control para los aficionados.<\/p>\n\n\n\n
La apuesta refleja c\u00f3mo el deporte de \u00e9lite est\u00e1 evolucionando hacia modelos cada vez m\u00e1s inmersivos, donde la tecnolog\u00eda act\u00faa como puente entre la acci\u00f3n en pista y la experiencia del espectador.<\/p>\n\n\n\n
La tecnolog\u00eda detr\u00e1s de la nueva F\u00f3rmula 1<\/strong><\/h2>\n\n\n\nEsta innovaci\u00f3n llega despu\u00e9s de un exitoso 2025 para Globant dentro del ecosistema de la m\u00e1xima categor\u00eda.<\/p>\n\n\n\n
Por otro lado, la compa\u00f1\u00eda ya hab\u00eda desarrollado el Team Content Delivery System (TCDS), una plataforma utilizada por los diez equipos de F\u00f3rmula 1 para optimizar el acceso a video y datos estrat\u00e9gicos durante las carreras.<\/p>\n\n\n\n
Entre sus logros m\u00e1s destacados se encuentra la reducci\u00f3n de la latencia en la transmisi\u00f3n de informaci\u00f3n, pasando de 12 segundos a menos de 5 segundos, adem\u00e1s de gestionar miles de horas de contenido audiovisual a lo largo de una temporada global.<\/p>\n\n\n\n
Estos avances han permitido que ingenieros y estrategas tomen decisiones con mayor rapidez y precisi\u00f3n durante los momentos m\u00e1s cr\u00edticos de cada carrera.<\/p>\n\n\n\n
La nueva relaci\u00f3n entre tecnolog\u00eda y deporte<\/strong><\/h2>\n\n\n\nEn realidad, lo que est\u00e1 ocurriendo en la F\u00f3rmula 1 es un reflejo de una transformaci\u00f3n mucho m\u00e1s amplia.<\/p>\n\n\n\n
Los aficionados ya no buscan \u00fanicamente observar el espect\u00e1culo; quieren formar parte de \u00e9l. Quieren informaci\u00f3n en tiempo real, experiencias personalizadas y herramientas que les permitan vivir el evento desde una posici\u00f3n m\u00e1s cercana.<\/p>\n\n\n\n
Es precisamente ah\u00ed donde compa\u00f1\u00edas como Globant est\u00e1n encontrando nuevas formas de conectar tecnolog\u00eda, datos y entretenimiento.<\/p>\n\n\n\n
La carrera por conquistar al fan ya comenz\u00f3<\/strong><\/h3>\n\n\n\nLa F\u00f3rmula 1 siempre ha sido un laboratorio de innovaci\u00f3n. Desde la ingenier\u00eda de los monoplazas hasta las estrategias en pista, cada detalle busca optimizar el rendimiento.<\/p>\n\n\n\n
Ahora, esa misma filosof\u00eda se est\u00e1 trasladando a la experiencia del aficionado.<\/p>\n\n\n\n
Con Race Experience, Globant y la F\u00f3rmula 1 apuestan por un futuro donde cada carrera ser\u00e1 m\u00e1s personalizada, m\u00e1s conectada y m\u00e1s inmersiva. Porque en un deporte donde cada segundo cuenta, la experiencia de los fans tambi\u00e9n merece estar en pole position.<\/p>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
La F\u00f3rmula 1 nunca hab\u00eda sido tan r\u00e1pida. Y ahora, tampoco tan inteligente. En una temporada donde la innovaci\u00f3n tecnol\u00f3gica contin\u00faa redefiniendo cada aspecto del deporte, Globant presenta una nueva experiencia digital que promete cambiar la manera en que los aficionados viven un fin de semana de carrera. A trav\u00e9s de la funci\u00f3n Race Experience, integrada en la […]<\/p>\n","protected":false},"author":4,"featured_media":121626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[117],"tags":[],"class_list":["post-121625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\n
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