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La marca ampl\u00eda su portafolio con una innovadora propuesta dise\u00f1ada para quienes buscan opciones m\u00e1s flexibles y balanceadas, justo a tiempo para la Copa Mundial de la FIFA 2026\u2122.<\/p>\n\n\n\n
La forma en que consumimos bebidas est\u00e1 cambiando. Cada vez m\u00e1s personas buscan alternativas que se adapten a estilos de vida activos, equilibrados y flexibles, sin renunciar al sabor ni a las experiencias que acompa\u00f1an cada momento. En respuesta a esta tendencia, Michelob Ultra presenta en M\u00e9xico Michelob Ultra Zero, una nueva propuesta con 0.0% alcohol, electrolitos y \u00fanicamente 18 calor\u00edas.<\/p>\n\n\n\n
Con este lanzamiento, la marca refuerza su liderazgo dentro del segmento de cervezas ligeras y apuesta por una categor\u00eda que contin\u00faa creciendo a nivel global: las bebidas sin alcohol.<\/p>\n\n\n\n
Michelob Ultra Zero apuesta por una nueva generaci\u00f3n de consumidores<\/h2>\n\n\n\n
A m\u00e1s de diez a\u00f1os de su llegada al mercado mexicano, Michelob Ultra ha logrado consolidarse como una de las marcas m\u00e1s relevantes dentro de su categor\u00eda. Ahora, con Michelob Ultra Zero, busca conectar con consumidores que valoran el bienestar, el balance y la posibilidad de elegir nuevas formas de disfrutar.<\/p>\n\n\n\n
Uno de los elementos m\u00e1s innovadores de esta propuesta es la incorporaci\u00f3n de electrolitos en una bebida 0.0%, adem\u00e1s de mantener un perfil ligero con solo 18 calor\u00edas por lata.<\/p>\n\n\n\n
La marca busca posicionarse como una alternativa para quienes desean mantenerse activos durante el d\u00eda sin dejar de disfrutar momentos de convivencia y entretenimiento.<\/p>\n\n\n\n
El Mundial de 2026 ser\u00e1 el escenario perfecto para su lanzamiento<\/h2>\n\n\n\n
La llegada de Michelob Ultra Zero no es casualidad. Como cerveza oficial de la Copa Mundial de la FIFA 2026\u2122, la marca aprovechar\u00e1 uno de los eventos deportivos m\u00e1s importantes del planeta para presentar esta nueva propuesta a millones de aficionados.<\/p>\n\n\n\n
La campa\u00f1a estar\u00e1 respaldada por dos figuras que representan el esp\u00edritu de superaci\u00f3n y pasi\u00f3n por el deporte: Lionel Messi y Guillermo Ochoa, quienes forman parte de la estrategia global de la marca.<\/p>\n\n\n\n
La intenci\u00f3n es acompa\u00f1ar a los aficionados durante la emoci\u00f3n del torneo con una alternativa que permita disfrutar cada partido desde una perspectiva m\u00e1s flexible y consciente.<\/p>\n\n\n\n
Michelob Ultra Zero tendr\u00e1 presencia en las principales experiencias mundialistas<\/h2>\n\n\n\n
Como parte de su estrategia de lanzamiento, Michelob Ultra Zero comenzar\u00e1 su distribuci\u00f3n nacional a partir de junio de 2026, con presencia inicial en tiendas Oxxo en presentaci\u00f3n de lata de 355 ml.<\/p>\n\n\n\n
Adem\u00e1s, la bebida formar\u00e1 parte de las distintas activaciones que Michelob Ultra desarrollar\u00e1 durante la Copa Mundial de la FIFA 2026\u2122 en M\u00e9xico.<\/p>\n\n\n\n
Los aficionados podr\u00e1n encontrarla en los beer gardens instalados en los estadios sede de los encuentros mundialistas, as\u00ed como en las Michelob Ultra Houses de Ciudad de M\u00e9xico, Guadalajara y Monterrey, espacios dise\u00f1ados para convertirse en puntos de encuentro donde el f\u00fatbol, la m\u00fasica y el entretenimiento convivir\u00e1n en una misma experiencia.<\/p>\n\n\n\n
Grupo Modelo fortalece su apuesta por la innovaci\u00f3n<\/h2>\n\n\n\n
El lanzamiento de Michelob Ultra Zero tambi\u00e9n refleja la evoluci\u00f3n de la industria de bebidas y la creciente demanda por opciones que respondan a diferentes estilos de vida.<\/p>\n\n\n\n
La incorporaci\u00f3n de nuevas categor\u00edas, ingredientes funcionales y propuestas sin alcohol forma parte de una transformaci\u00f3n que busca ofrecer m\u00e1s alternativas a los consumidores sin sacrificar calidad ni experiencia.<\/p>\n\n\n\n
Con esta nueva etiqueta, Michelob Ultra no solo ampl\u00eda su portafolio, sino que tambi\u00e9n se suma a una conversaci\u00f3n global sobre bienestar, flexibilidad y nuevas formas de disfrutar.<\/p>\n\n\n\n
La cuenta regresiva para la Copa Mundial de la FIFA 2026\u2122 ya comenz\u00f3, y Michelob Ultra Zero quiere convertirse en una de las protagonistas de esta nueva forma de vivir el deporte.<\/p>","protected":false},"excerpt":{"rendered":"
La marca ampl\u00eda su portafolio con una innovadora propuesta dise\u00f1ada para quienes buscan opciones m\u00e1s flexibles y balanceadas, justo a tiempo para la Copa Mundial de la FIFA 2026\u2122. La forma en que consumimos bebidas est\u00e1 cambiando. Cada vez m\u00e1s personas buscan alternativas que se adapten a estilos de vida activos, equilibrados y flexibles, sin […]<\/p>\n","protected":false},"author":4,"featured_media":121654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-121653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\n
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