{"id":122183,"date":"2026-06-04T20:39:52","date_gmt":"2026-06-05T02:39:52","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=122183"},"modified":"2026-06-04T20:39:56","modified_gmt":"2026-06-05T02:39:56","slug":"jersey-mundialista-artesanal-adidas-someone-somewhere","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/06\/04\/jersey-mundialista-artesanal-adidas-someone-somewhere\/","title":{"rendered":"adidas x Someone Somewhere"},"content":{"rendered":"

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Hay prendas que se usan y otras que cuentan historias. En un a\u00f1o donde el mundo vuelve a mirar a M\u00e9xico gracias al f\u00fatbol, adidas y Someone Somewhere decidieron llevar el significado de un jersey mucho m\u00e1s lejos de la cancha.<\/p>\n\n\n\n

El resultado es una edici\u00f3n limitada que convierte uno de los s\u00edmbolos deportivos m\u00e1s importantes del pa\u00eds en una pieza cultural \u00fanica. Se trata de un lanzamiento que celebra el talento artesanal mexicano y que demuestra que la moda, el deporte y la identidad nacional pueden hablar el mismo idioma.<\/p>\n\n\n\n

Jersey mundialista artesanal: cuando el f\u00fatbol se encuentra con la tradici\u00f3n<\/h2>\n\n\n\n

Por primera vez en la historia, un jersey mundialista artesanal<\/strong> forma parte de la narrativa oficial de una Selecci\u00f3n Nacional. La colaboraci\u00f3n re\u00fane a adidas y Someone Somewhere para presentar una edici\u00f3n limitada de apenas 2,026 piezas, cada una intervenida completamente a mano por mujeres artesanas de la Sierra Norte de Puebla.<\/p>\n\n\n\n

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Lejos de tratarse de una simple personalizaci\u00f3n, cada jersey incorpora bordados realizados en verde, blanco y rojo que aportan textura, relieve y detalles imposibles de replicar mediante procesos industriales. Cada puntada funciona como una firma cultural que conecta pasado, presente y futuro.<\/p>\n\n\n\n

Adem\u00e1s, cada pieza incluye la firma de la artesana que particip\u00f3 en su elaboraci\u00f3n, convirtiendo cada jersey en un objeto irrepetible dentro de una industria acostumbrada a la producci\u00f3n masiva.<\/p>\n\n\n\n

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Jersey mundialista artesanal: una nueva forma de llevar a M\u00e9xico<\/h2>\n\n\n\n

El f\u00fatbol siempre ha sido una poderosa herramienta de identidad colectiva. Sin embargo, esta colecci\u00f3n busca ampliar la conversaci\u00f3n y recordar que representar a M\u00e9xico tambi\u00e9n significa reconocer a las personas que mantienen vivas nuestras tradiciones.<\/p>\n\n\n\n

Adem\u00e1s, cada jersey incorpora un c\u00f3digo QR que permite conocer la historia de la artesana detr\u00e1s de la pieza. Esta conexi\u00f3n directa entre creadora y consumidor transforma por completo la experiencia de compra y aporta una dimensi\u00f3n humana pocas veces vista en colaboraciones de esta escala.<\/p>\n\n\n\n

La colecci\u00f3n tambi\u00e9n incluye seis productos adicionales de adidas Originals y gener\u00f3 m\u00e1s de 165 mil horas de trabajo justo, consolid\u00e1ndose como uno de los proyectos de colaboraci\u00f3n artesanal m\u00e1s relevantes de los \u00faltimos a\u00f1os.<\/p>\n\n\n\n

Jersey mundialista artesanal y el nuevo lujo con prop\u00f3sito<\/h2>\n\n\n\n

En una \u00e9poca donde los consumidores buscan autenticidad por encima de la producci\u00f3n en serie, esta colaboraci\u00f3n llega en el momento perfecto. Hoy el verdadero lujo ya no se define \u00fanicamente por la exclusividad, sino por las historias que acompa\u00f1an cada objeto.<\/p>\n\n\n\n

Por otro lado, la colecci\u00f3n demuestra c\u00f3mo las grandes marcas globales pueden colaborar con comunidades locales para generar impacto real. La artesan\u00eda deja de ser un elemento decorativo para convertirse en protagonista de una conversaci\u00f3n internacional sobre creatividad, tradici\u00f3n e innovaci\u00f3n.<\/p>\n\n\n\n

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La historia detr\u00e1s del proyecto tambi\u00e9n resulta particularmente interesante. Todo comenz\u00f3 en 2024 como una idea impulsada por inteligencia artificial que imagin\u00f3 un jersey de la Selecci\u00f3n Mexicana intervenido con bordados tradicionales. Lo que parec\u00eda una propuesta imposible termin\u00f3 convirti\u00e9ndose en una realidad tangible gracias a la colaboraci\u00f3n entre adidas y Someone Somewhere.<\/p>\n\n\n\n

Ahora bien, m\u00e1s all\u00e1 del dise\u00f1o, esta pieza representa un momento hist\u00f3rico para la moda mexicana. No es \u00fanicamente un jersey para apoyar a la selecci\u00f3n durante el Mundial. Es una declaraci\u00f3n de identidad, una celebraci\u00f3n del talento artesanal y una muestra de que las tradiciones pueden evolucionar sin perder su esencia.<\/p>\n\n\n\n

En un a\u00f1o donde M\u00e9xico volver\u00e1 a ocupar un lugar central en la conversaci\u00f3n global, este lanzamiento recuerda que algunas de las historias m\u00e1s poderosas no nacen en los estadios, sino en las manos de quienes preservan la cultura todos los d\u00edas. Y quiz\u00e1 por eso este jersey se siente diferente: porque antes de representar a un equipo, representa a todo un pa\u00eds.<\/p>\n\n\n\n

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<\/figure>","protected":false},"excerpt":{"rendered":"

Hay prendas que se usan y otras que cuentan historias. En un a\u00f1o donde el mundo vuelve a mirar a M\u00e9xico gracias al f\u00fatbol, adidas y Someone Somewhere decidieron llevar el significado de un jersey mucho m\u00e1s lejos de la cancha. El resultado es una edici\u00f3n limitada que convierte uno de los s\u00edmbolos deportivos m\u00e1s […]<\/p>\n","protected":false},"author":4,"featured_media":122184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,1403,67],"tags":[],"class_list":["post-122183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-diseno","category-moda","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nadidas x Someone Somewhere - Zero Magazine<\/title>\n<meta name=\"description\" content=\"Jersey mundialista artesanal de adidas y Someone Somewhere celebra a M\u00e9xico con bordados hechos a mano por artesanas mexicanas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2026\/06\/04\/jersey-mundialista-artesanal-adidas-someone-somewhere\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas x Someone Somewhere - 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