{"id":122288,"date":"2026-06-05T13:37:53","date_gmt":"2026-06-05T19:37:53","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=122288"},"modified":"2026-06-05T13:38:09","modified_gmt":"2026-06-05T19:38:09","slug":"levis-madero-1978-exhibicion-mexico","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/06\/05\/levis-madero-1978-exhibicion-mexico\/","title":{"rendered":"Levi\u2019s\u00ae revive los uniformes del 78 en Madero"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-122288\" data-postid=\"122288\" class=\"themify_builder_content themify_builder_content-122288 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p class=\"wp-block-paragraph\">Hay prendas que se usan\u2026 y otras que se recuerdan como si fueran parte de la historia colectiva. En la Ciudad de M\u00e9xico, esa memoria se reactiva con una nueva experiencia que conecta estilo, f\u00fatbol y cultura urbana en un mismo punto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En pleno Centro Hist\u00f3rico, la emoci\u00f3n rumbo al pr\u00f3ximo gran torneo de f\u00fatbol comienza a sentirse desde la vitrina de una tienda que se convierte en algo m\u00e1s que retail: un archivo vivo del estilo deportivo mexicano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Levi\u2019s\u00ae Madero: cuando el f\u00fatbol tambi\u00e9n se viste de archivo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En esta intervenci\u00f3n especial,&nbsp;Levi\u2019s&nbsp;transforma su tienda de Madero en un espacio donde el pasado y el presente se encuentran sin esfuerzo. La exhibici\u00f3n revive piezas inspiradas en los uniformes de la Selecci\u00f3n Mexicana de 1978, un momento clave donde el deporte empez\u00f3 a dialogar con la moda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, esta propuesta no solo mira hacia atr\u00e1s, sino que reinterpreta una \u00e9poca en la que el estilo deportivo a\u00fan no era tendencia global, sino una expresi\u00f3n emergente de identidad. El resultado es una narrativa visual que se siente tan de archivo como contempor\u00e1nea.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"122290\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/DA_09726-683x1024.jpeg?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-122290\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/DA_09726-scaled.jpeg?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/DA_09726-scaled.jpeg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/DA_09726-scaled.jpeg?resize=768%2C1151&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/DA_09726-scaled.jpeg?resize=1025%2C1536&amp;ssl=1 1025w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/DA_09726-scaled.jpeg?resize=1366%2C2048&amp;ssl=1 1366w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/DA_09726-scaled.jpeg?w=1708&amp;ssl=1 1708w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, la instalaci\u00f3n funciona como un puente entre generaciones: quienes vivieron esa \u00e9poca la reconocen, y quienes no, la descubren como una referencia est\u00e9tica que sigue influyendo en el presente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Levi\u2019s\u00ae Madero: cuando la moda entr\u00f3 a la cancha<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora bien, el punto de partida de esta historia est\u00e1 en 1978, cuando&nbsp;Levi\u2019s&nbsp;particip\u00f3 como patrocinador de la Selecci\u00f3n Mexicana durante la Copa Mundial de la FIFA en Argentina. En ese contexto, la marca no solo visti\u00f3 al equipo fuera de la cancha, sino que introdujo una nueva forma de entender la relaci\u00f3n entre deporte y estilo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, trajes de viaje, camisetas de concentraci\u00f3n y piezas dise\u00f1adas bajo una est\u00e9tica m\u00e1s relajada marcaron un antes y un despu\u00e9s en c\u00f3mo se percib\u00eda la indumentaria deportiva. Fue un momento donde la funcionalidad comenz\u00f3 a convivir con la identidad visual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, esta historia tambi\u00e9n revela algo m\u00e1s profundo: el inicio de una conversaci\u00f3n que hoy es central en la cultura contempor\u00e1nea, donde el deporte ya no solo se juega, tambi\u00e9n se dise\u00f1a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Levi\u2019s\u00ae Madero: una instalaci\u00f3n que convierte la tienda en experiencia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En realidad, lo que hace especial a esta activaci\u00f3n en el Centro Hist\u00f3rico no es solo lo que se exhibe, sino c\u00f3mo se exhibe. La tienda se transforma en una especie de cancha simb\u00f3lica donde las prendas funcionan como piezas de archivo cultural.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"122291\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.16-AM-1024x768.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-122291\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.16-AM.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.16-AM.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.16-AM.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.16-AM.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.16-AM.jpeg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, el espacio invita a recorrerlo como si fuera una narrativa: cada prenda, cada textura y cada referencia visual construyen una historia que conecta la moda con el imaginario futbolero mexicano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, esta experiencia tambi\u00e9n dialoga con el presente: en un momento donde el f\u00fatbol vuelve a ocupar el centro de la conversaci\u00f3n global, la moda recupera su papel como narradora paralela del deporte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Levi\u2019s\u00ae Madero: estilo, memoria y cultura en el coraz\u00f3n de la CDMX<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En realidad, esta exhibici\u00f3n no solo celebra un momento del pasado, sino que lo reinterpreta desde el presente. Es un recordatorio de c\u00f3mo la moda puede convertirse en archivo emocional de la cultura popular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, ubicarse en Francisco I. Madero 54, en pleno Centro Hist\u00f3rico de la CDMX, refuerza esa idea de cruce entre lo urbano, lo hist\u00f3rico y lo contempor\u00e1neo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, la experiencia funciona como un punto de encuentro entre fans del f\u00fatbol, amantes del dise\u00f1o y curiosos del estilo que buscan algo m\u00e1s que una vitrina: una historia que se pueda caminar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay colaboraciones que venden ropa y otras que cuentan historias. Esta pertenece a las segundas. Porque aqu\u00ed la moda no solo viste el cuerpo, tambi\u00e9n reviste la memoria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y en ese cruce entre archivo, calle y cancha, el estilo vuelve a jugar su propio partido.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"122292\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.15-AM-1-1024x768.jpeg?resize=1024%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-122292\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.15-AM-1.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.15-AM-1.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.15-AM-1.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.15-AM-1.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-05-11-at-11.58.15-AM-1.jpeg?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>Hay prendas que se usan\u2026 y otras que se recuerdan como si fueran parte de la historia colectiva. En la Ciudad de M\u00e9xico, esa memoria se reactiva con una nueva experiencia que conecta estilo, f\u00fatbol y cultura urbana en un mismo punto. En pleno Centro Hist\u00f3rico, la emoci\u00f3n rumbo al pr\u00f3ximo gran torneo de f\u00fatbol [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":122289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,67],"tags":[],"class_list":["post-122288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-moda","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Levi\u2019s\u00ae revive los uniformes del 78 en Madero - 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