{"id":123075,"date":"2026-06-12T17:31:32","date_gmt":"2026-06-12T23:31:32","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=123075"},"modified":"2026-06-12T17:31:34","modified_gmt":"2026-06-12T23:31:34","slug":"el-camino-powerade-fmf","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/06\/12\/el-camino-powerade-fmf\/","title":{"rendered":"Powerade y la FMF impulsan \u201cEl Camino\u201d"},"content":{"rendered":"
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La marca se une a la FMF para impulsar una experiencia \u00fanica que conecta a las nuevas generaciones con el escenario m\u00e1s importante del futbol.<\/p>\n\n\n\n
Hay historias que suceden dentro de la cancha y otras que comienzan mucho antes del silbatazo inicial. Mientras M\u00e9xico vive la emoci\u00f3n de ser una de las sedes de la Copa Mundial de la FIFA 2026\u2122, Powerade y la Federaci\u00f3n Mexicana de Futbol est\u00e1n apostando por quienes representan el futuro del deporte con una iniciativa que pone el foco en el talento juvenil.<\/p>\n\n\n\n
A trav\u00e9s de El Camino, un programa de detecci\u00f3n y desarrollo impulsado por la FMF con el respaldo de Powerade, 72 j\u00f3venes tendr\u00e1n la oportunidad de formar parte de los partidos mundialistas que se disputar\u00e1n en M\u00e9xico, viviendo la experiencia desde un lugar privilegiado: a nivel de cancha.<\/p>\n\n\n\n
El Camino abre nuevas oportunidades para j\u00f3venes futbolistas<\/h2>\n\n\n\n
La b\u00fasqueda comenz\u00f3 con una serie de visor\u00edas realizadas en Ciudad de M\u00e9xico, Guadalajara y Monterrey. El objetivo fue identificar perfiles destacados con potencial deportivo y brindarles una experiencia que dif\u00edcilmente olvidar\u00e1n.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Los seleccionados formar\u00e1n parte del programa Ball Crew durante los 13 encuentros de la Copa Mundial de la FIFA 2026\u2122 que se jugar\u00e1n en territorio mexicano. En total, 12 participantes estar\u00e1n presentes en cada partido, colaborando directamente desde el terreno de juego y formando parte de uno de los eventos deportivos m\u00e1s importantes del planeta.<\/p>\n\n\n\n
Adem\u00e1s, la iniciativa busca impulsar oportunidades de crecimiento con un enfoque inclusivo y de paridad de g\u00e9nero, reafirmando la importancia de generar espacios m\u00e1s diversos dentro del futbol.<\/p>\n\n\n\n
El Camino celebra el esfuerzo detr\u00e1s del alto rendimiento<\/h2>\n\n\n\n
El anuncio oficial de los 72 seleccionados se realiz\u00f3 a trav\u00e9s de un encuentro virtual que tuvo un invitado muy especial: Santiago Gim\u00e9nez. El delantero fue el encargado de compartir la noticia con los j\u00f3venes y reconocer el trabajo, la disciplina y la constancia que los llevaron hasta este momento.<\/p>\n\n\n\n
Adem\u00e1s, el programa busca visibilizar una realidad que muchas veces pasa desapercibida: el alto rendimiento no comienza en los grandes estadios, sino en los entrenamientos diarios, en las horas de preparaci\u00f3n y en la dedicaci\u00f3n constante que cada deportista construye lejos de los reflectores.<\/p>\n\n\n\n
Para Powerade, acompa\u00f1ar a las nuevas generaciones va m\u00e1s all\u00e1 de la hidrataci\u00f3n. La marca apuesta por impulsar historias de crecimiento y acercar a los aficionados a los procesos que existen detr\u00e1s de cada carrera deportiva.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Powerade fortalece su compromiso con el deporte en M\u00e9xico<\/h2>\n\n\n\n
Ahora bien, en un a\u00f1o donde el futbol ocupa el centro de la conversaci\u00f3n, iniciativas como El Camino demuestran que el impacto de un Mundial puede extenderse mucho m\u00e1s all\u00e1 de los 90 minutos de juego.<\/p>\n\n\n\n
Por otro lado, el programa tambi\u00e9n refleja una tendencia cada vez m\u00e1s presente en el deporte contempor\u00e1neo: generar experiencias que inspiren, conecten y creen oportunidades reales para las nuevas generaciones.<\/p>\n\n\n\n
Adem\u00e1s, la participaci\u00f3n de Powerade refuerza su v\u00ednculo con el desarrollo deportivo desde la base, apostando por proyectos que acompa\u00f1an a quienes a\u00fan est\u00e1n construyendo su camino hacia el alto rendimiento.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Mientras millones de personas seguir\u00e1n los partidos desde las tribunas o frente a una pantalla, estos 72 j\u00f3venes vivir\u00e1n la Copa Mundial de la FIFA 2026\u2122 desde una perspectiva completamente distinta. Y aunque el torneo apenas comienza, para ellos esta experiencia ya representa una victoria que dif\u00edcilmente olvidar\u00e1n.<\/p>","protected":false},"excerpt":{"rendered":"
La marca se une a la FMF para impulsar una experiencia \u00fanica que conecta a las nuevas generaciones con el escenario m\u00e1s importante del futbol. Hay historias que suceden dentro de la cancha y otras que comienzan mucho antes del silbatazo inicial. Mientras M\u00e9xico vive la emoci\u00f3n de ser una de las sedes de la […]<\/p>\n","protected":false},"author":4,"featured_media":123076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-123075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\n
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