{"id":123167,"date":"2026-06-15T13:24:27","date_gmt":"2026-06-15T19:24:27","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=123167"},"modified":"2026-06-15T13:24:28","modified_gmt":"2026-06-15T19:24:28","slug":"michelob-ultra-houses-mundial-2026","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/06\/15\/michelob-ultra-houses-mundial-2026\/","title":{"rendered":"Michelob Ultra abrir\u00e1 las puertas de sus Michelob Ultra Houses y Beer Gardens"},"content":{"rendered":"
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Pantallas gigantes, leyendas del futbol, experiencias inmersivas y una nueva forma de vivir la Copa Mundial de la FIFA 2026\u2122 llegan a Ciudad de M\u00e9xico, Guadalajara y Monterrey.<\/p>\n\n\n\n
El futbol nunca ha sido solo lo que ocurre dentro de la cancha. Los encuentros entre amigos, los rituales antes del partido, las celebraciones espont\u00e1neas y la emoci\u00f3n compartida forman parte de la experiencia. Este verano, Michelob Ultra Houses<\/strong> busca llevar esa energ\u00eda a otro nivel con espacios dise\u00f1ados para convertir cada partido en un evento inolvidable.<\/p>\n\n\n\n
Como cerveza oficial de la Copa Mundial de la FIFA 2026\u2122, Michelob Ultra apuesta por crear experiencias que acerquen a los aficionados al torneo m\u00e1s importante del planeta, incluso cuando no tienen un boleto para entrar al estadio.<\/p>\n\n\n\n
Michelob Ultra Houses llevar\u00e1n la emoci\u00f3n del Mundial a toda la ciudad<\/h2>\n\n\n\n
A partir del 11 de junio, Ciudad de M\u00e9xico, Guadalajara y Monterrey se convertir\u00e1n en sede de las nuevas Michelob Ultra Houses, espacios inmersivos creados para reunir a los aficionados alrededor de una misma pasi\u00f3n: el futbol.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Lejos de ser una simple transmisi\u00f3n deportiva, cada sede funcionar\u00e1 como un punto de encuentro donde los asistentes podr\u00e1n seguir los partidos en pantallas gigantes mientras disfrutan de experiencias exclusivas, activaciones especiales y una atm\u00f3sfera inspirada en la energ\u00eda de una Copa del Mundo.<\/p>\n\n\n\n
Adem\u00e1s, los visitantes encontrar\u00e1n DJ sets en vivo, encuentros con celebridades, influencers y leyendas del futbol, as\u00ed como concursos, din\u00e1micas interactivas y zonas dise\u00f1adas para capturar algunos de los momentos m\u00e1s memorables del torneo.<\/p>\n\n\n\n
Michelob Ultra Houses acercan a los fans a experiencias exclusivas<\/h2>\n\n\n\n
Uno de los grandes atractivos de estos espacios ser\u00e1 la exhibici\u00f3n del trofeo oficial del Superior Player of the Match, reconocimiento que se entregar\u00e1 durante todos los encuentros de la Copa Mundial de la FIFA 2026\u2122.<\/p>\n\n\n\n
Por otro lado, los asistentes tendr\u00e1n acceso a mercanc\u00eda exclusiva de Michelob Ultra y experiencias pensadas para fortalecer el v\u00ednculo entre los aficionados y el torneo.<\/p>\n\n\n\n
La propuesta forma parte de Superior Access, la plataforma global de la marca enfocada en acercar experiencias premium a quienes buscan vivir el deporte desde una perspectiva diferente.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
El futbol se expande m\u00e1s all\u00e1 de los 90 minutos<\/h2>\n\n\n\n
Ahora bien, la experiencia no termina en las Michelob Ultra Houses. Dentro de los estadios de Ciudad de M\u00e9xico, Guadalajara y Monterrey tambi\u00e9n se instalar\u00e1n los Superior Beer Gardens, espacios creados para complementar la experiencia de quienes asistan a los partidos.<\/p>\n\n\n\n
Estas zonas incluir\u00e1n una activaci\u00f3n inspirada en Lionel Messi, embajador global de Michelob Ultra, donde los aficionados podr\u00e1n poner a prueba sus habilidades futbol\u00edsticas y desbloquear premios especiales.<\/p>\n\n\n\n
La iniciativa refleja una tendencia cada vez m\u00e1s presente en los grandes eventos deportivos: transformar el entorno del partido en una experiencia completa donde entretenimiento, tecnolog\u00eda y comunidad conviven en un mismo espacio.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
La nueva forma de vivir el Mundial<\/h2>\n\n\n\n
En realidad, el \u00e9xito de un torneo como la Copa Mundial va mucho m\u00e1s all\u00e1 de lo que sucede en el terreno de juego. Se trata de crear recuerdos, compartir emociones y formar parte de una celebraci\u00f3n global.<\/p>\n\n\n\n
Las Michelob Ultra Houses nacen precisamente con esa idea: ofrecer un lugar donde la pasi\u00f3n por el futbol se combine con m\u00fasica, experiencias inmersivas y momentos dise\u00f1ados para disfrutarse en comunidad.<\/p>\n\n\n\n
Porque algunos partidos se recuerdan por el marcador. Pero las mejores historias suelen comenzar mucho antes del silbatazo inicial.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"
Pantallas gigantes, leyendas del futbol, experiencias inmersivas y una nueva forma de vivir la Copa Mundial de la FIFA 2026\u2122 llegan a Ciudad de M\u00e9xico, Guadalajara y Monterrey. El futbol nunca ha sido solo lo que ocurre dentro de la cancha. Los encuentros entre amigos, los rituales antes del partido, las celebraciones espont\u00e1neas y la […]<\/p>\n","protected":false},"author":4,"featured_media":123168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1,117],"tags":[],"class_list":["post-123167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-entretenimiento","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\n
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