{"id":123347,"date":"2026-06-16T13:24:31","date_gmt":"2026-06-16T19:24:31","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=123347"},"modified":"2026-06-16T13:34:27","modified_gmt":"2026-06-16T19:34:27","slug":"experiencias-de-verano-axo-campo-marte","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/06\/16\/experiencias-de-verano-axo-campo-marte\/","title":{"rendered":"Axo\u00ae IMPULSA LA EXPERIENCIA DE VERANO EN CAMPO MARTE 26 SANTANDER CON CUATRO DE SUS MARCAS M\u00c1S EMBLEM\u00c1TICAS"},"content":{"rendered":"
<\/p>\n\n\n\n
La experiencia mundialista se viste de estilo: as\u00ed es el takeover de Axo en Campo Marte 26 Santander<\/p>\n\n\n\n
Entre sneakers, beauty stations, personalizaci\u00f3n y experiencias inmersivas, este verano demuestra que el f\u00fatbol ya no solo se vive en las pantallas: tambi\u00e9n se lleva puesto.<\/p>\n\n\n\n
Hay temporadas que transforman el ritmo de una ciudad completa. Este verano es una de ellas. Las calles tienen m\u00e1s movimiento, las conversaciones giran alrededor de partidos y planes improvisados, y la emoci\u00f3n colectiva se siente pr\u00e1cticamente en cada rinc\u00f3n de la ciudad.<\/p>\n\n\n\n
Pero la historia ya no termina cuando acaba el partido.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Hoy las experiencias se construyen alrededor de algo mucho m\u00e1s grande: m\u00fasica, moda, belleza, cultura y espacios donde miles de personas pueden reunirse para compartir el mismo momento. Porque si algo define la manera actual de vivir el entretenimiento es que las personas ya no buscan \u00fanicamente asistir a eventos; buscan formar parte de ellos.<\/p>\n\n\n\n
Y justo ah\u00ed es donde CAMPO MARTE 26 SANTANDER entra en escena.<\/p>\n\n\n\n
Experiencias que transforman la forma de vivir el f\u00fatbol<\/strong><\/h2>\n\n\n\n
Las nuevas generaciones ya no separan el deporte del lifestyle. El f\u00fatbol convive con playlists, tendencias de TikTok, sneakers de edici\u00f3n especial y rutinas de skincare. Todo ocurre al mismo tiempo.<\/p>\n\n\n\n
Adem\u00e1s, Axo llega a este espacio con cuatro de sus marcas m\u00e1s representativas: TAF, Ulta Beauty, Tommy Hilfiger y Bath & Body Works, creando una experiencia que mezcla distintos universos dentro de un mismo escenario.<\/p>\n\n\n\n
La propuesta busca convertir cada recorrido dentro del espacio en algo mucho m\u00e1s cercano a una experiencia cultural que a una activaci\u00f3n tradicional. Porque la emoci\u00f3n ya no se limita a ver un marcador; ahora tambi\u00e9n sucede entre estaciones interactivas, personalizaci\u00f3n y momentos compartidos.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
El resultado se siente como un moodboard del verano llevado a tama\u00f1o real.<\/p>\n\n\n\n
Experiencias de verano conectan moda, belleza y cultura urbana<\/strong><\/h2>\n\n\n\n
TAF lleva al encuentro una de las expresiones m\u00e1s fuertes de la cultura contempor\u00e1nea: el universo sneaker. Mucho m\u00e1s que un espacio de compra, la marca aterriza esa energ\u00eda que conecta m\u00fasica, tendencias y comunidad, incluyendo jerseys de distintas selecciones internacionales que forman parte de la conversaci\u00f3n global.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Por otro lado, Ulta Beauty propone un universo completamente inmersivo inspirado en vestidores deportivos, donde maquillaje, fragancias y experiencias interactivas se convierten en protagonistas.<\/p>\n\n\n\n
La experiencia incorpora firmas como ISIMA, Messi Fragrances, e.l.f. Cosmetics, Bioderma y Dyson, demostrando que el mundo beauty tambi\u00e9n encontr\u00f3 una manera de entrar a la conversaci\u00f3n deportiva sin perder identidad.<\/p>\n\n\n\n
Mientras tanto, Tommy Hilfiger apuesta por algo que domina muchas tendencias actuales: la personalizaci\u00f3n. Porque en una \u00e9poca donde todo parece masivo, convertir algo en una pieza \u00fanica se siente m\u00e1s valioso que nunca.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Y Bath & Body Works suma una experiencia sensorial construida alrededor de aromas y bienestar con \u00abEncuentra tu Esencia\u00bb, su primera campa\u00f1a local pensada espec\u00edficamente para conectar desde algo mucho m\u00e1s emocional.<\/p>\n\n\n\n
Experiencias de verano convierten la ciudad en un punto de encuentro<\/strong><\/h2>\n\n\n\n
Ahora bien, quiz\u00e1 lo m\u00e1s interesante de este tipo de espacios es que hablan de un cambio mucho m\u00e1s grande: la manera en la que las personas construyen recuerdos.<\/p>\n\n\n\n
Ya no se trata \u00fanicamente del partido que viste o del resultado final. Tambi\u00e9n se trata de la foto improvisada, la playlist que sonaba de fondo, el aroma que te recuerda ese momento o la conversaci\u00f3n que comenz\u00f3 con desconocidos y termin\u00f3 entre risas.<\/p>\n\n\n\n
Porque las mejores experiencias nunca ocurren solamente en un escenario. Ocurren alrededor de \u00e9l.<\/p>\n\n\n\n
Y este verano parece tener muy clara esa misi\u00f3n.<\/p>\n\n\n\n\n<\/figure>\n<\/figure>\n\n\n
\n <\/div>\n\n\n\n<\/figure>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
La experiencia mundialista se viste de estilo: as\u00ed es el takeover de Axo en Campo Marte 26 Santander Entre sneakers, beauty stations, personalizaci\u00f3n y experiencias inmersivas, este verano demuestra que el f\u00fatbol ya no solo se vive en las pantallas: tambi\u00e9n se lleva puesto. Hay temporadas que transforman el ritmo de una ciudad completa. Este […]<\/p>\n","protected":false},"author":4,"featured_media":123357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1403,67],"tags":[],"class_list":["post-123347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-moda","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\n
Axo\u00ae IMPULSA LA EXPERIENCIA DE VERANO EN CAMPO MARTE 26 SANTANDER CON CUATRO DE SUS MARCAS M\u00c1S EMBLEM\u00c1TICAS - Zero Magazine<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo las experiencias de verano de Axo transforman Campo Marte con moda, belleza y cultura urbana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2026\/06\/16\/experiencias-de-verano-axo-campo-marte\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Axo\u00ae IMPULSA LA EXPERIENCIA DE VERANO EN CAMPO MARTE 26 SANTANDER CON CUATRO DE SUS MARCAS M\u00c1S EMBLEM\u00c1TICAS - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo las experiencias de verano de Axo transforman Campo Marte con moda, belleza y cultura urbana.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeromagazine.mx\/index.php\/2026\/06\/16\/experiencias-de-verano-axo-campo-marte\/\" \/>\n<meta property=\"og:site_name\" content=\"Zero Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T19:24:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T19:34:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/zeromagazine.mx\/wp-content\/uploads\/2026\/06\/IMG_4147.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1532\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"David Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/06\\\/16\\\/experiencias-de-verano-axo-campo-marte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/06\\\/16\\\/experiencias-de-verano-axo-campo-marte\\\/\"},\"author\":{\"name\":\"David Morales\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/person\\\/9f7f1a17c60ba8e9980e3e6677aabe5a\"},\"headline\":\"Axo\u00ae IMPULSA LA EXPERIENCIA DE VERANO EN CAMPO MARTE 26 SANTANDER CON CUATRO DE SUS MARCAS M\u00c1S EMBLEM\u00c1TICAS\",\"datePublished\":\"2026-06-16T19:24:31+00:00\",\"dateModified\":\"2026-06-16T19:34:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/06\\\/16\\\/experiencias-de-verano-axo-campo-marte\\\/\"},\"wordCount\":638,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/06\\\/16\\\/experiencias-de-verano-axo-campo-marte\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/IMG_4147.webp?fit=1532%2C1024&ssl=1\",\"articleSection\":[\"Dise\u00f1o\",\"Moda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/06\\\/16\\\/experiencias-de-verano-axo-campo-marte\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/06\\\/16\\\/experiencias-de-verano-axo-campo-marte\\\/\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/06\\\/16\\\/experiencias-de-verano-axo-campo-marte\\\/\",\"name\":\"Axo\u00ae IMPULSA LA EXPERIENCIA DE VERANO EN CAMPO MARTE 26 SANTANDER CON CUATRO DE SUS MARCAS M\u00c1S EMBLEM\u00c1TICAS - 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