{"id":127163,"date":"2026-07-25T18:03:06","date_gmt":"2026-07-26T00:03:06","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=127163"},"modified":"2026-07-25T18:03:08","modified_gmt":"2026-07-26T00:03:08","slug":"ppaayyss-lanza-frazada-moscas","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/07\/25\/ppaayyss-lanza-frazada-moscas\/","title":{"rendered":"PPAAYYSS lanza frazada de Moscas"},"content":{"rendered":"

PPAAYYSS lanza frazada de Moscas<\/h1>

MUBI y la marca mexicana PPAAYYSS presentan una colaboraci\u00f3n in\u00e9dita alrededor de Moscas<\/em>, la m\u00e1s reciente pel\u00edcula de Fernando Eimbcke. El lanzamiento consiste en una frazada de edici\u00f3n especial inspirada en la cinta, concebida como pieza de colecci\u00f3n y disponible a la venta hasta agotar existencias.<\/p>

La alianza conecta cine nacional, moda y creatividad mexicana a trav\u00e9s de un objeto que toma elementos visuales de la pel\u00edcula. La pieza ya est\u00e1 disponible en tiendas de PPAAYYSS y forma parte del impulso a empresas independientes hechas en M\u00e9xico.<\/p>

Una colaboraci\u00f3n entre MUBI y PPAAYYSS<\/h2>

MUBI, distribuidora global de pel\u00edculas, plataforma de streaming y productora, se une por primera vez con PPAAYYSS para lanzar la frazada Moscas. La colaboraci\u00f3n acompa\u00f1a el estreno de la pel\u00edcula y ampl\u00eda su universo visual hacia una prenda utilitaria con vocaci\u00f3n de objeto coleccionable.<\/p>

La propuesta destaca por reunir a una distribuidora internacional con una marca de moda mexicana que ha construido su identidad desde la expresi\u00f3n libre, la est\u00e9tica alternativa y el dise\u00f1o sin g\u00e9nero. En ese cruce, el proyecto funciona como celebraci\u00f3n del cine mexicano y de la producci\u00f3n creativa independiente.<\/p>

El dise\u00f1o de la frazada Moscas<\/h2>

La frazada es negra y est\u00e1 elaborada con 80% algod\u00f3n y 20% acr\u00edlico. Su dise\u00f1o muestra la ic\u00f3nica mosca y el t\u00edtulo oficial de la pel\u00edcula en est\u00e9tica de ocho bits, ambos en color verde fluorescente.<\/p>

Ese lenguaje visual remite a Cosmic Defenders Pro<\/em>, el videojuego ficticio que aparece como elemento clave dentro de la historia. La pieza traduce ese gui\u00f1o narrativo a un producto textil vinculado directamente con el imaginario de la cinta.<\/p>

\"\"<\/figure>

Qu\u00e9 es Moscas, la nueva pel\u00edcula<\/h2>

Moscas<\/em> fue escrita por Fernando Eimbcke junto con Vanesa Garnica. La producci\u00f3n estuvo a cargo de Eimbcke, Er\u00e9ndira N\u00fa\u00f1ez Larios y Michel Franco, a trav\u00e9s de las casas productoras Teorema y Kinotitl\u00e1n.<\/p>

La pel\u00edcula es una coproducci\u00f3n de K&S Films y Nephilim Producciones. Cuenta con fotograf\u00eda de Mar\u00eda Secco, dise\u00f1o sonoro de Javier Umpierrez y una banda sonora compuesta por Camilo Lara.<\/p>

Filmada totalmente en blanco y negro, la cinta es protagonizada por Teresita S\u00e1nchez, Hugo Ram\u00edrez, Enrique Arreola y Bastian Escobar, quien participa en su debut actoral. El elenco re\u00fane trayectorias vinculadas al cine mexicano reciente y al propio universo de Eimbcke.<\/p>

La historia de Olga<\/h2>

La sinopsis presenta a Olga, una mujer que vive en un enorme multifamiliar y mantiene una existencia solitaria, regida por h\u00e1bitos inalterables. Su rutina cambia cuando, por necesidad econ\u00f3mica, renta un cuarto de su departamento a un hombre.<\/p>

La situaci\u00f3n se complica cuando \u00e9l mete a escondidas a su hijo de nueve a\u00f1os. A partir de ese encuentro, Olga se enfrenta a aquello que m\u00e1s teme: la conexi\u00f3n emocional. La premisa instala una tensi\u00f3n \u00edntima alrededor del aislamiento, la convivencia y el afecto.<\/p>

Estreno en cines de Latinoam\u00e9rica<\/h2>

El estreno de Moscas<\/em> marca un paso relevante para MUBI en la regi\u00f3n. De acuerdo con el bolet\u00edn, se trata del primer estreno de una pel\u00edcula mexicana que la distribuidora llevar\u00e1 a cines en toda Latinoam\u00e9rica.<\/p>

La pel\u00edcula ya est\u00e1 disponible en cines a nivel nacional. Con ello, la colaboraci\u00f3n con PPAAYYSS acompa\u00f1a el lanzamiento cinematogr\u00e1fico y acerca el universo de la obra a p\u00fablicos que tambi\u00e9n se relacionan con la moda como forma de expresi\u00f3n.<\/p>

PPAAYYSS y la moda sin g\u00e9nero<\/h2>

PPAAYYSS se define desde la idea de que la moda es para todos y como una forma de expresarse. Con 10 a\u00f1os en el mercado, la marca se ha posicionado como una propuesta alternativa, irreverente, funky y genderless de M\u00e9xico.<\/p>

Desde su origen, la marca plante\u00f3 una gen\u00e9tica sin g\u00e9nero y creativa. Sus prendas est\u00e1n pensadas para personas que se expresan a trav\u00e9s de la ropa que visten y que entienden la moda como un lenguaje abierto, sin importar la edad.<\/p>

Sus productos son fabricados en M\u00e9xico y la mayor\u00eda se realiza en una f\u00e1brica familiar vinculada con la industria textil en Guanajuato. PPAAYYSS tambi\u00e9n colabora con artistas, ilustradores y creativos multidisciplinares que obtienen beneficios de las ventas de los productos que dise\u00f1an.<\/p>

La marca promueve la libertad de expresi\u00f3n de g\u00e9nero a trav\u00e9s de la moda. Adem\u00e1s, genera empleo en comunidades de M\u00e9xico como Morole\u00f3n, Teotitl\u00e1n, Estado de M\u00e9xico y Guadalajara, entre otras.<\/p>

Fernando Eimbcke y su mirada cinematogr\u00e1fica<\/h2>

Fernando Eimbcke, nacido en la Ciudad de M\u00e9xico y formado en la UNAM, se ha consolidado durante la \u00faltima d\u00e9cada como uno de los directores m\u00e1s influyentes de Am\u00e9rica Latina. Su primer largometraje, Temporada de patos<\/em>, se estren\u00f3 en Cannes en 2004.<\/p>

Despu\u00e9s present\u00f3 Lake Tahoe<\/em> en el Festival Internacional de Cine de Berl\u00edn en 2008, donde recibi\u00f3 el Premio FIPRESCI y el Oso de Plata del Jurado. Su tercer largometraje, Club S\u00e1ndwich<\/em>, se estren\u00f3 en Toronto en 2013 y obtuvo la Concha de Oro en San Sebasti\u00e1n.<\/p>

M\u00e1s recientemente, Eimbcke present\u00f3 Olmo<\/em> en la secci\u00f3n Panorama de la edici\u00f3n 75 del Festival Internacional de Cine de Berl\u00edn. El proyecto fue su primera producci\u00f3n en Estados Unidos, realizada con Plan B.<\/p>

A lo largo de su filmograf\u00eda, el director ha construido miradas \u00edntimas sobre personajes j\u00f3venes que atraviesan el territorio transformador de la adolescencia. Su cine se distingue por una sensibilidad c\u00f3mica discreta, observadora y profundamente humana.<\/p>

MUBI, streaming y distribuci\u00f3n<\/h2>

MUBI es una plataforma global de streaming, productora y distribuidora dedicada a potenciar el gran cine. La compa\u00f1\u00eda crea, selecciona, adquiere y defiende pel\u00edculas visionarias, llev\u00e1ndolas a audiencias de todo el mundo.<\/p>

Fundada en 2007 por Efe Cakarel, MUBI se presenta como una comunidad global de amantes del cine con miembros en alrededor de 190 pa\u00edses. Tiene sede central en Londres, 15 oficinas en el mundo y m\u00e1s de 400 empleados.<\/p>

Sus planes de suscripci\u00f3n son de $179 MXN al mes y $1,500 MXN por 12 meses, o $279 MXN al mes y $2,520 MXN por 12 meses con MUBI GO incluido. La plataforma est\u00e1 disponible en web, Roku, Apple Vision Pro, Amazon Fire TV, Apple TV, televisores LG y Samsung Smart TV, adem\u00e1s de iPad, iPhone y Android.<\/p><\/article> \n

\n <\/div>\n","protected":false},"excerpt":{"rendered":"

PPAAYYSS lanza frazada de Moscas MUBI y la marca mexicana PPAAYYSS presentan una colaboraci\u00f3n in\u00e9dita alrededor de Moscas, la m\u00e1s reciente pel\u00edcula de Fernando Eimbcke. El lanzamiento consiste en una frazada de edici\u00f3n especial inspirada en la cinta, concebida como pieza de colecci\u00f3n y disponible a la venta hasta agotar existencias. La alianza conecta cine […]<\/p>\n","protected":false},"author":4,"featured_media":127166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[67],"tags":[],"class_list":["post-127163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nPPAAYYSS 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