{"id":127465,"date":"2026-07-26T19:14:54","date_gmt":"2026-07-27T01:14:54","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=127465"},"modified":"2026-07-26T19:14:55","modified_gmt":"2026-07-27T01:14:55","slug":"smirnoff-alineacion-xochimilco-2","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/07\/26\/smirnoff-alineacion-xochimilco-2\/","title":{"rendered":"Smirnoff lleva su alineaci\u00f3n a Xochimilco"},"content":{"rendered":"
\n

Smirnoff lleva su alineaci\u00f3n a Xochimilco<\/h1>\n

Smirnoff present\u00f3 La Mejor Alineaci\u00f3n en el embarcadero de Xochimilco, una iniciativa creada en el marco del torneo m\u00e1s esperado del a\u00f1o y pensada como homenaje a las celebraciones que se viven con las personas correctas.<\/p>\n

La propuesta reuni\u00f3 sabor, m\u00fasica, color y tradici\u00f3n en uno de los escenarios m\u00e1s emblem\u00e1ticos de la Ciudad de M\u00e9xico. De acuerdo con la marca, la experiencia se inspir\u00f3 en el orgullo, la autenticidad y la energ\u00eda que aparece cuando las personas se re\u00fanen.<\/p>\n

Xochimilco como escenario de celebraci\u00f3n<\/h2>\n

Desde su llegada al pa\u00eds, Smirnoff se ha inspirado en elementos de la cultura mexicana, entre ellos la m\u00fasica, la gastronom\u00eda, los colores y la gente. Con esa referencia, la marca eligi\u00f3 las trajineras de Xochimilco como espacio para dar vida a La Mejor Alineaci\u00f3n.<\/p>\n

El embarcadero funcion\u00f3 como punto de encuentro para una experiencia que mezcl\u00f3 cultura, entretenimiento y esp\u00edritu festivo. La iniciativa busc\u00f3 mostrar que las mejores historias nacen cuando las personas correctas coinciden en el lugar indicado.<\/p>\n

La marca tambi\u00e9n destac\u00f3 que la activaci\u00f3n promovi\u00f3 el consumo responsable, ya que no hubo alcohol durante la experiencia. Con ello, Smirnoff coloc\u00f3 el foco en la convivencia, la identidad local y la posibilidad de celebrar desde la creatividad compartida.<\/p>\n

\"\"<\/figure>\n

Una iniciativa con identidad mexicana<\/h2>\n

Silvia Trinidad, vodka & breakout brands marketing director, explic\u00f3 que la propuesta se dise\u00f1\u00f3 alrededor de la idea de que los mejores momentos no se miden por el marcador, sino por las personas con quienes se viven.<\/p>\n

\n

\u201cEn Smirnoff creemos que los mejores momentos no se miden por el marcador, sino por las personas con las que decides vivirlos. Por esta raz\u00f3n, creamos La Mejor Alineaci\u00f3n en Xochimilco, un lugar que tiene el ADN que nos representa: alegres, aut\u00e9nticos, diversos y compartidos\u201d.<\/p>\n<\/blockquote>\n

Trinidad a\u00f1adi\u00f3 que, cuando las personas se re\u00fanen, son m\u00e1s creativas, m\u00e1s apasionadas y \u201cdefinitivamente, m\u00e1s mexas\u201d. La frase resume el tono de una campa\u00f1a que busca conectar la celebraci\u00f3n deportiva con c\u00f3digos culturales cercanos al p\u00fablico local.<\/p>\n

Un recetario para la temporada<\/h2>\n

Como parte de La Mejor Alineaci\u00f3n, Smirnoff desarroll\u00f3 un recetario especial para esta temporada. La propuesta se present\u00f3 como una explosi\u00f3n de color y creatividad, con nombres que juegan con referencias de sabor y con la identidad de la marca.<\/p>\n

Limonoff, Horchatoff y Jamaicoff nacen de la inspiraci\u00f3n de los colores de M\u00e9xico. Estas preparaciones forman parte de una lectura local del momento de celebraci\u00f3n, en la que los sabores funcionan como punto de conexi\u00f3n con las ra\u00edces culturales del pa\u00eds.<\/p>\n

El recetario tambi\u00e9n incluye Naranjoff, Duraznoff, Cirueloff y Tecitoff. Seg\u00fan la informaci\u00f3n compartida, estos cocteles est\u00e1n enfocados en colores y perfiles de sabor asociados a cada rival, fusion\u00e1ndolos con el toque de Smirnoff para la temporada.<\/p>\n

Entre lo local y lo internacional<\/h2>\n

La Mejor Alineaci\u00f3n forma parte del esfuerzo de Smirnoff por inspirarse en culturas aut\u00e9nticas dentro de cada mercado. En el caso mexicano, la marca coloc\u00f3 a Xochimilco como s\u00edmbolo de reuni\u00f3n, diversidad, tradici\u00f3n y celebraci\u00f3n compartida.<\/p>\n

\n

\u201cNuestro pa\u00eds juega un papel fundamental dentro de esta temporada, y con esta iniciativa demostramos c\u00f3mo la marca se adapta y se mezcla con lo local e internacional, sin perder su esencia\u201d, concluy\u00f3 Trinidad.<\/p>\n<\/blockquote>\n

La iniciativa tambi\u00e9n refuerza la intenci\u00f3n de Smirnoff de crear experiencias culturalmente relevantes. El mensaje central apunta a una generaci\u00f3n que entiende que los momentos memorables no dependen solo del contexto, sino de la compa\u00f1\u00eda.<\/p>\n

 <\/p>\n<\/article>\n\n

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Smirnoff lleva su alineaci\u00f3n a Xochimilco Smirnoff present\u00f3 La Mejor Alineaci\u00f3n en el embarcadero de Xochimilco, una iniciativa creada en el marco del torneo m\u00e1s esperado del a\u00f1o y pensada como homenaje a las celebraciones que se viven con las personas correctas. La propuesta reuni\u00f3 sabor, m\u00fasica, color y tradici\u00f3n en uno de los escenarios […]<\/p>\n","protected":false},"author":4,"featured_media":127466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[63],"tags":[],"class_list":["post-127465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nSmirnoff 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Este 2025, el vodka m\u00e1s ic\u00f3nico del mundo lanz\u00f3 una colecci\u00f3n de botellas edici\u00f3n limitada que est\u00e1n tan fabulosas como nuestras marchas. \u00bfEl twist? 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Smirnoff, ese vodka que tanto nos gusta, est\u00e1 compartiendo tres recetas de cocteles s\u00faper f\u00e1ciles de hacer con sus diferentes sabores. S\u00ed, as\u00ed como lo\u2026","rel":"","context":"En \u00abFoodie\u00bb","block_context":{"text":"Foodie","link":"https:\/\/zeromagazine.mx\/index.php\/category\/lifestyle\/foodie\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/04\/Smirnoff-Tamimosa.jpg?fit=600%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/04\/Smirnoff-Tamimosa.jpg?fit=600%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/04\/Smirnoff-Tamimosa.jpg?fit=600%2C900&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":89192,"url":"https:\/\/zeromagazine.mx\/index.php\/2024\/11\/01\/cocteles-terrorificos-para-halloween\/","url_meta":{"origin":127465,"position":4},"title":"\u00abCocteles Terror\u00edficos para Halloween\u00bb","author":"zeromagazinemx","date":"1 de noviembre de 2024","format":false,"excerpt":"Chicxs, la spooky season est\u00e1 aqu\u00ed y, aunque cada a\u00f1o parece que llega m\u00e1s r\u00e1pido, hay algo m\u00e1gico en esta \u00e9poca que nunca deja de emocionar. 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