{"id":129089,"date":"2026-08-08T15:25:54","date_gmt":"2026-08-08T21:25:54","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=129089"},"modified":"2026-08-08T15:25:56","modified_gmt":"2026-08-08T21:25:56","slug":"iqos-iluma-i-electric-purple","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/","title":{"rendered":"IQOS Iluma i Electric Purple: el nuevo color que sorprende"},"content":{"rendered":"

<\/p>\n\n\n

\n <\/div>\n\n\n\n

Hay colores que simplemente se ven bonitos y hay otros que tienen toda una personalidad detr\u00e1s. IQOS Iluma i Electric Purple<\/strong> pertenece definitivamente a la segunda categor\u00eda: el nuevo tono de la marca llega con una est\u00e9tica intensa, el\u00e9ctrica y muy ligada a una idea que nos encanta: seguir la curiosidad hasta descubrir algo inesperado.<\/p>\n\n\n\n

\"Nuevo<\/figure>\n\n\n\n

La nueva gama de IQOS Electric Purple<\/strong> forma parte de una evoluci\u00f3n de la marca alrededor del dise\u00f1o, la innovaci\u00f3n y las experiencias, y s\u00ed, el color es probablemente lo primero que llama la atenci\u00f3n. Pero hay m\u00e1s detr\u00e1s de este lanzamiento.<\/p>\n\n\n\n

Electric Purple es el nuevo mood de IQOS<\/h2>\n\n\n\n

Para entender este lanzamiento hay que empezar por el color. Electric Purple<\/strong> fue pensado como una representaci\u00f3n visual de ese momento en el que una idea empieza a tomar forma y la imaginaci\u00f3n se va por lugares que todav\u00eda no conocemos.<\/p>\n\n\n\n

En el caso de IQOS Iluma i Electric Purple<\/strong>, esa inspiraci\u00f3n se traduce en un acabado que busca darle una identidad mucho m\u00e1s expresiva al dispositivo. Es el tipo de detalle que hace que un producto cotidiano se sienta un poco m\u00e1s personal y menos gen\u00e9rico.<\/p>\n\n\n\n

\"Concepto<\/figure>\n\n\n\n

Adem\u00e1s, el lanzamiento mantiene la propuesta de IQOS ILUMA i<\/strong>, la generaci\u00f3n de dispositivos de calentamiento de tabaco de la marca, ahora con una nueva alternativa est\u00e9tica para quienes prefieren que el dise\u00f1o tambi\u00e9n diga algo de su personalidad.<\/p>\n\n\n\n

\n

\u201cEn IQOS creemos que la curiosidad es el motor que impulsa la innovaci\u00f3n\u201d, coment\u00f3 Leonardo de Alencar, Vicepresidente de Productos Libres de Humo de Philip Morris M\u00e9xico.<\/p>\n<\/blockquote>\n\n\n\n

La curiosidad tambi\u00e9n se convirti\u00f3 en una experiencia<\/h2>\n\n\n\n

Lo interesante es que Electric Purple<\/strong> no se queda \u00fanicamente en el dispositivo. El concepto forma parte de Electric Dreams<\/strong>, una plataforma global de IQOS que lleva esta idea de curiosidad y descubrimiento hacia experiencias relacionadas con m\u00fasica, arte y cultura.<\/p>\n\n\n\n

Y aqu\u00ed es donde el lanzamiento se pone bastante m\u00e1s interesante.<\/p>\n\n\n\n

\"Experiencia<\/figure>\n\n\n\n

Entre las experiencias presentadas por la plataforma est\u00e1 Beats Below Zero<\/strong>, que transforma una cueva en Eslovenia en el escenario para una propuesta musical protagonizada por una orquesta el\u00e9ctrica. Tambi\u00e9n est\u00e1 Sleep in Symphony<\/strong>, una experiencia en Se\u00fal que propone pasar la noche debajo del escenario de un concierto.<\/p>\n\n\n\n

S\u00ed, suena bastante surrealista. Y precisamente ah\u00ed est\u00e1 el punto: Electric Dreams busca llevar el concepto de \u201cseguir la curiosidad\u201d a experiencias que dif\u00edcilmente encontrar\u00edas en una agenda convencional.<\/p>\n\n\n\n

\u00bfQu\u00e9 tiene que ver esto con IQOS Iluma i?<\/h2>\n\n\n\n

M\u00e1s all\u00e1 del color, IQOS Iluma i Electric Purple<\/strong> funciona como el punto de entrada visual a esta nueva etapa de la marca. La propuesta conecta el dispositivo con un universo mucho m\u00e1s amplio que incluye dise\u00f1o, cultura, m\u00fasica y experiencias.<\/p>\n\n\n\n

Para quienes ya forman parte de la comunidad adulta de IQOS, el lanzamiento tambi\u00e9n abre la puerta a participar en diferentes din\u00e1micas vinculadas con Electric Dreams<\/strong>.<\/p>\n\n\n\n

Las oportunidades para acceder a estas experiencias se comunicar\u00e1n a trav\u00e9s de IQOS CLUB<\/strong>, disponible en miclub.mx, adem\u00e1s de tiendas IQOS y canales digitales oficiales de la marca.<\/p>\n\n\n\n

\"IQOS<\/figure>\n\n\n\n

Un nuevo color para quienes quieren algo diferente<\/h2>\n\n\n\n

Hay algo bastante efectivo en este lanzamiento: no intenta reinventar todo desde cero. Toma un producto que ya conocemos y utiliza el dise\u00f1o como una nueva forma de expresi\u00f3n.<\/p>\n\n\n\n

Electric Purple<\/strong> tiene justamente ese efecto. Es llamativo sin necesitar demasiada explicaci\u00f3n y, al mismo tiempo, conecta con una narrativa de curiosidad, creatividad y exploraci\u00f3n que la marca est\u00e1 llevando mucho m\u00e1s all\u00e1 del producto.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La nueva gama llega as\u00ed como parte de un universo que combina IQOS Iluma i, Electric Purple y Electric Dreams<\/strong>, con una propuesta que mezcla tecnolog\u00eda, dise\u00f1o y experiencias culturales.<\/p>\n\n\n\n

Y si eres una persona adulta fumadora que ya utiliza IQOS, probablemente el nuevo color sea de esas actualizaciones que primero quieres ver en persona y despu\u00e9s decidir si se convierte en tu nuevo favorito.<\/p>","protected":false},"excerpt":{"rendered":"

IQOS Iluma i estrena Electric Purple, un nuevo color inspirado en la curiosidad y acompa\u00f1ado por Electric Dreams, su plataforma global de experiencias.<\/p>\n","protected":false},"author":4,"featured_media":129090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[63],"tags":[4300,14263,14262,4303,8745,14261,9648,9491],"class_list":["post-129089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-diseno","tag-electric-dreams","tag-electric-purple","tag-innovacion","tag-iqos","tag-iqos-iluma-i","tag-lifestyle","tag-tecnologia-2","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nIQOS Iluma i Electric Purple: el nuevo color que sorprende - Zero Magazine<\/title>\n<meta name=\"description\" content=\"IQOS Iluma i Electric Purple llega con un nuevo color inspirado en la curiosidad, acompa\u00f1ado por la plataforma global Electric Dreams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IQOS Iluma i Electric Purple: el nuevo color que sorprende - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"IQOS Iluma i Electric Purple llega con un nuevo color inspirado en la curiosidad, acompa\u00f1ado por la plataforma global Electric Dreams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/\" \/>\n<meta property=\"og:site_name\" content=\"Zero Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-08T21:25:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-08T21:25:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/zeromagazine.mx\/wp-content\/uploads\/2026\/08\/J0S02401-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/\"},\"author\":{\"name\":\"David Morales\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/person\\\/9f7f1a17c60ba8e9980e3e6677aabe5a\"},\"headline\":\"IQOS Iluma i Electric Purple: el nuevo color que sorprende\",\"datePublished\":\"2026-08-08T21:25:54+00:00\",\"dateModified\":\"2026-08-08T21:25:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/\"},\"wordCount\":716,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/J0S02401-scaled.jpg?fit=2560%2C1707&ssl=1\",\"keywords\":[\"Dise\u00f1o\",\"Electric Dreams\",\"Electric Purple\",\"Innovaci\u00f3n\",\"IQOS\",\"IQOS Iluma i\",\"Lifestyle\",\"Tecnolog\u00eda\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/\",\"name\":\"IQOS Iluma i Electric Purple: el nuevo color que sorprende - Zero Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/J0S02401-scaled.jpg?fit=2560%2C1707&ssl=1\",\"datePublished\":\"2026-08-08T21:25:54+00:00\",\"dateModified\":\"2026-08-08T21:25:56+00:00\",\"description\":\"IQOS Iluma i Electric Purple llega con un nuevo color inspirado en la curiosidad, acompa\u00f1ado por la plataforma global Electric Dreams.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/J0S02401-scaled.jpg?fit=2560%2C1707&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/J0S02401-scaled.jpg?fit=2560%2C1707&ssl=1\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2026\\\/08\\\/08\\\/iqos-iluma-i-electric-purple\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/zeromagazine.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IQOS Iluma i Electric Purple: el nuevo color que sorprende\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#website\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/\",\"name\":\"Zero Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zeromagazine.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#organization\",\"name\":\"Zero Magazine\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1.jpeg?fit=1000%2C1000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1.jpeg?fit=1000%2C1000&ssl=1\",\"width\":1000,\"height\":1000,\"caption\":\"Zero Magazine\"},\"image\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/instagram.com\\\/zeromagazinemx\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/person\\\/9f7f1a17c60ba8e9980e3e6677aabe5a\",\"name\":\"David Morales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/wp-content\\\/litespeed\\\/avatar\\\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1786039392\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/wp-content\\\/litespeed\\\/avatar\\\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1786039392\",\"contentUrl\":\"https:\\\/\\\/zeromagazine.mx\\\/wp-content\\\/litespeed\\\/avatar\\\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1786039392\",\"caption\":\"David Morales\"},\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/author\\\/david\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IQOS Iluma i Electric Purple: el nuevo color que sorprende - Zero Magazine","description":"IQOS Iluma i Electric Purple llega con un nuevo color inspirado en la curiosidad, acompa\u00f1ado por la plataforma global Electric Dreams.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/","og_locale":"es_ES","og_type":"article","og_title":"IQOS Iluma i Electric Purple: el nuevo color que sorprende - Zero Magazine","og_description":"IQOS Iluma i Electric Purple llega con un nuevo color inspirado en la curiosidad, acompa\u00f1ado por la plataforma global Electric Dreams.","og_url":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/","og_site_name":"Zero Magazine","article_published_time":"2026-08-08T21:25:54+00:00","article_modified_time":"2026-08-08T21:25:56+00:00","og_image":[{"width":2560,"height":1707,"url":"http:\/\/zeromagazine.mx\/wp-content\/uploads\/2026\/08\/J0S02401-scaled.jpg","type":"image\/jpeg"}],"author":"David Morales","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"David Morales","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/#article","isPartOf":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/"},"author":{"name":"David Morales","@id":"https:\/\/zeromagazine.mx\/#\/schema\/person\/9f7f1a17c60ba8e9980e3e6677aabe5a"},"headline":"IQOS Iluma i Electric Purple: el nuevo color que sorprende","datePublished":"2026-08-08T21:25:54+00:00","dateModified":"2026-08-08T21:25:56+00:00","mainEntityOfPage":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/"},"wordCount":716,"commentCount":0,"publisher":{"@id":"https:\/\/zeromagazine.mx\/#organization"},"image":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/08\/J0S02401-scaled.jpg?fit=2560%2C1707&ssl=1","keywords":["Dise\u00f1o","Electric Dreams","Electric Purple","Innovaci\u00f3n","IQOS","IQOS Iluma i","Lifestyle","Tecnolog\u00eda"],"articleSection":["Lifestyle"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/","url":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/","name":"IQOS Iluma i Electric Purple: el nuevo color que sorprende - Zero Magazine","isPartOf":{"@id":"https:\/\/zeromagazine.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/#primaryimage"},"image":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/08\/J0S02401-scaled.jpg?fit=2560%2C1707&ssl=1","datePublished":"2026-08-08T21:25:54+00:00","dateModified":"2026-08-08T21:25:56+00:00","description":"IQOS Iluma i Electric Purple llega con un nuevo color inspirado en la curiosidad, acompa\u00f1ado por la plataforma global Electric Dreams.","breadcrumb":{"@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/#primaryimage","url":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/08\/J0S02401-scaled.jpg?fit=2560%2C1707&ssl=1","contentUrl":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/08\/J0S02401-scaled.jpg?fit=2560%2C1707&ssl=1","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/08\/iqos-iluma-i-electric-purple\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/zeromagazine.mx\/"},{"@type":"ListItem","position":2,"name":"IQOS Iluma i Electric Purple: el nuevo color que sorprende"}]},{"@type":"WebSite","@id":"https:\/\/zeromagazine.mx\/#website","url":"https:\/\/zeromagazine.mx\/","name":"Zero Magazine","description":"","publisher":{"@id":"https:\/\/zeromagazine.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeromagazine.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/zeromagazine.mx\/#organization","name":"Zero Magazine","url":"https:\/\/zeromagazine.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zeromagazine.mx\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/11\/1.jpeg?fit=1000%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/11\/1.jpeg?fit=1000%2C1000&ssl=1","width":1000,"height":1000,"caption":"Zero Magazine"},"image":{"@id":"https:\/\/zeromagazine.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/zeromagazinemx"]},{"@type":"Person","@id":"https:\/\/zeromagazine.mx\/#\/schema\/person\/9f7f1a17c60ba8e9980e3e6677aabe5a","name":"David Morales","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/zeromagazine.mx\/wp-content\/litespeed\/avatar\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1786039392","url":"https:\/\/zeromagazine.mx\/wp-content\/litespeed\/avatar\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1786039392","contentUrl":"https:\/\/zeromagazine.mx\/wp-content\/litespeed\/avatar\/76069d2136bfc1c37dc34815bb67ca42.jpg?ver=1786039392","caption":"David Morales"},"url":"https:\/\/zeromagazine.mx\/index.php\/author\/david\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/08\/J0S02401-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack-related-posts":[{"id":74540,"url":"https:\/\/zeromagazine.mx\/index.php\/2024\/04\/22\/iqos-iluma-sin-humo-sin-problemas\/","url_meta":{"origin":129089,"position":0},"title":"IQOS ILUMA: Sin Humo, Sin Problemas","author":"zeromagazinemx","date":"22 de abril de 2024","format":false,"excerpt":"Philip Morris M\u00e9xico est\u00e1 haciendo olas con su \u00faltimo lanzamiento: IQOS ILUMA. Esta nueva tecnolog\u00eda est\u00e1 marcando el ritmo en el mundo de los dispositivos sin humo, y estoy emocionade de compartir contigo todos los detalles. Para empezar, IQOS ILUMA utiliza la tecnolog\u00eda Smartcore Induction System\u2122, lo que b\u00e1sicamente significa\u2026","rel":"","context":"En \u00abGadgets\u00bb","block_context":{"text":"Gadgets","link":"https:\/\/zeromagazine.mx\/index.php\/category\/tech\/gadgets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/04\/017_00011_GA_DR_STUDIO_PORTRAIT-ANA_ILU_0000_PAPNC_RGB_CZ_WEB_CS-CZ-1.jpg?fit=1200%2C506&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/04\/017_00011_GA_DR_STUDIO_PORTRAIT-ANA_ILU_0000_PAPNC_RGB_CZ_WEB_CS-CZ-1.jpg?fit=1200%2C506&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/04\/017_00011_GA_DR_STUDIO_PORTRAIT-ANA_ILU_0000_PAPNC_RGB_CZ_WEB_CS-CZ-1.jpg?fit=1200%2C506&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/04\/017_00011_GA_DR_STUDIO_PORTRAIT-ANA_ILU_0000_PAPNC_RGB_CZ_WEB_CS-CZ-1.jpg?fit=1200%2C506&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/04\/017_00011_GA_DR_STUDIO_PORTRAIT-ANA_ILU_0000_PAPNC_RGB_CZ_WEB_CS-CZ-1.jpg?fit=1200%2C506&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":82532,"url":"https:\/\/zeromagazine.mx\/index.php\/2024\/08\/27\/fusion-japonesa-y-mezcal-mindblowing\/","url_meta":{"origin":129089,"position":1},"title":"\u00abFusi\u00f3n Japonesa y Mezcal: \u00a1Mindblowing!\u00bb","author":"zeromagazinemx","date":"27 de agosto de 2024","format":false,"excerpt":"Imagina esto: la elegancia de la cocina japonesa mezclada con la intensidad del mezcal mexicano en un solo evento. \u00bfSuena raro, verdad? Pero eso fue exactamente lo que pas\u00f3 en el evento \u201cTogether X Sandos & Mezcal\u201d de IQOS ILUMA en Ciudad de M\u00e9xico, y d\u00e9jame decirte, \u00a1fue una experiencia\u2026","rel":"","context":"En \u00abFoodie\u00bb","block_context":{"text":"Foodie","link":"https:\/\/zeromagazine.mx\/index.php\/category\/lifestyle\/foodie\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/08\/iqos_dia3-23-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/08\/iqos_dia3-23-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/08\/iqos_dia3-23-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/08\/iqos_dia3-23-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/08\/iqos_dia3-23-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":81616,"url":"https:\/\/zeromagazine.mx\/index.php\/2024\/08\/09\/vibra-tokio-con-iqos-iluma\/","url_meta":{"origin":129089,"position":2},"title":"\u00abVibra Tokio con IQOS ILUMA\u00bb","author":"zeromagazinemx","date":"9 de agosto de 2024","format":false,"excerpt":"Esta semana hablaremos sobre IQOS ILUMA, es una tecnolog\u00eda maravillosa\u00a0\u00a0que \u00a0est\u00e1 revolucionando c\u00f3mo vemos el tabaco. Si todav\u00eda no est\u00e1s enterado, te cuento: es el calentador de tabaco m\u00e1s avanzado que ha lanzado Philip Morris International (PMI). Desde que lleg\u00f3 a M\u00e9xico en abril, ha sido una ayuda\u00a0\u00a0para quienes han\u2026","rel":"","context":"En \u00abBlog\u00bb","block_context":{"text":"Blog","link":"https:\/\/zeromagazine.mx\/index.php\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/08\/IQOS_IQOS_IQOSTX24_RESTRICTED-DIGITAL-KEYVISUAL-48SHEET-LIFESTYLE-001B_KEYVISUAL_DTE-DESKTOP-1440X828-SR-RS-1.jpg?fit=1200%2C690&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/08\/IQOS_IQOS_IQOSTX24_RESTRICTED-DIGITAL-KEYVISUAL-48SHEET-LIFESTYLE-001B_KEYVISUAL_DTE-DESKTOP-1440X828-SR-RS-1.jpg?fit=1200%2C690&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/08\/IQOS_IQOS_IQOSTX24_RESTRICTED-DIGITAL-KEYVISUAL-48SHEET-LIFESTYLE-001B_KEYVISUAL_DTE-DESKTOP-1440X828-SR-RS-1.jpg?fit=1200%2C690&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/08\/IQOS_IQOS_IQOSTX24_RESTRICTED-DIGITAL-KEYVISUAL-48SHEET-LIFESTYLE-001B_KEYVISUAL_DTE-DESKTOP-1440X828-SR-RS-1.jpg?fit=1200%2C690&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/08\/IQOS_IQOS_IQOSTX24_RESTRICTED-DIGITAL-KEYVISUAL-48SHEET-LIFESTYLE-001B_KEYVISUAL_DTE-DESKTOP-1440X828-SR-RS-1.jpg?fit=1200%2C690&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":90958,"url":"https:\/\/zeromagazine.mx\/index.php\/2024\/11\/15\/iqos-el-futuro-sin-humo\/","url_meta":{"origin":129089,"position":3},"title":"\u00abIQOS: El Futuro Sin Humo\u00bb","author":"zeromagazinemx","date":"15 de noviembre de 2024","format":false,"excerpt":"\u00a1Oye! \u00bfSab\u00edas que Philip Morris International (PMI) acaba de celebrar una d\u00e9cada de pura innovaci\u00f3n? \u00a1S\u00ed! El evento\u00a0IQOS Together X Sensorium\u00a0en Tokio fue el momento de la marca para mostrar todo lo que han logrado en estos diez a\u00f1os. Y honestamente, lo que hicieron fue m\u00e1s que una simple fiesta.\u2026","rel":"","context":"En \u00abEntretenimiento\u00bb","block_context":{"text":"Entretenimiento","link":"https:\/\/zeromagazine.mx\/index.php\/category\/entretenimiento-cine-tv-teatro\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/PRESSCONFERENCE_5.jpg?fit=1200%2C798&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/PRESSCONFERENCE_5.jpg?fit=1200%2C798&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/PRESSCONFERENCE_5.jpg?fit=1200%2C798&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/PRESSCONFERENCE_5.jpg?fit=1200%2C798&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/PRESSCONFERENCE_5.jpg?fit=1200%2C798&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":78238,"url":"https:\/\/zeromagazine.mx\/index.php\/2024\/06\/15\/5-razones-explosivas-para-regalar-la-liberacion-del-humo-este-dia-del-padre\/","url_meta":{"origin":129089,"position":4},"title":"5 Razones Explosivas para Regalar la \u00abLiberaci\u00f3n del Humo\u00bb Este D\u00eda del Padre","author":"zeromagazinemx","date":"15 de junio de 2024","format":false,"excerpt":"Hoy quiero platicarles sobre c\u00f3mo la tecnolog\u00eda est\u00e1 cambiando la manera en que vemos el consumo de tabaco, y c\u00f3mo podemos hacer del D\u00eda del Padre una oportunidad para fomentar h\u00e1bitos m\u00e1s saludables y conscientes. La tecnolog\u00eda evoluciona dr\u00e1sticamente y redefine nuestro estilo de vida de manera constante; el consumo\u2026","rel":"","context":"En \u00abBlog\u00bb","block_context":{"text":"Blog","link":"https:\/\/zeromagazine.mx\/index.php\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/Usuarios-ILUMA-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/Usuarios-ILUMA-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/Usuarios-ILUMA-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/Usuarios-ILUMA-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/06\/Usuarios-ILUMA-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":118432,"url":"https:\/\/zeromagazine.mx\/index.php\/2026\/04\/14\/iqos-fashion-week-mexico\/","url_meta":{"origin":129089,"position":5},"title":"IQOS Fashion Week M\u00e9xico enciende la curiosidad en Volvo Fashion Week Guadalajara 2026","author":"David Morales","date":"14 de abril de 2026","format":false,"excerpt":"La marca se posiciona como un catalizador cultural dentro de uno de los encuentros creativos m\u00e1s relevantes del pa\u00eds.La moda no solo se ve. Se cuestiona, se siente\u2026 y ahora tambi\u00e9n se explora. IQOS Fashion Week M\u00e9xico: curiosidad como punto de partida Desde\u00a0Ciudad de M\u00e9xico,\u00a0IQOS\u00a0se suma a\u00a0Volvo Fashion Week M\u00e9xico\u00a0edici\u00f3n\u2026","rel":"","context":"En \u00abBlog\u00bb","block_context":{"text":"Blog","link":"https:\/\/zeromagazine.mx\/index.php\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IQOS_1-scaled.jpeg?fit=857%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IQOS_1-scaled.jpeg?fit=857%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IQOS_1-scaled.jpeg?fit=857%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/04\/IQOS_1-scaled.jpeg?fit=857%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"builder_content":"","_links":{"self":[{"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/posts\/129089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/comments?post=129089"}],"version-history":[{"count":1,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/posts\/129089\/revisions"}],"predecessor-version":[{"id":129095,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/posts\/129089\/revisions\/129095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/media\/129090"}],"wp:attachment":[{"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/media?parent=129089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/categories?post=129089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeromagazine.mx\/index.php\/wp-json\/wp\/v2\/tags?post=129089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}