{"id":129336,"date":"2026-08-27T15:44:10","date_gmt":"2026-08-27T21:44:10","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=129336"},"modified":"2026-08-27T15:44:11","modified_gmt":"2026-08-27T21:44:11","slug":"guess-iconic-run-cdmx-2026","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/08\/27\/guess-iconic-run-cdmx-2026\/","title":{"rendered":"GUESS convirti\u00f3 Reforma en una carrera muy ICONIC"},"content":{"rendered":"\n
\n <\/div>\n\n\n\n

Una carrera de 5K o 10K normalmente tiene una f\u00f3rmula bastante clara: tenis, bloqueador, aud\u00edfonos y tratar de llegar a la meta sin arrepentirte de haberte inscrito. Pero GUESS ICONIC Run<\/strong> decidi\u00f3 agregarle unas cuantas cosas m\u00e1s: moda, belleza, fragancias, creadores de contenido y, por supuesto, mucho GUESS.<\/p>\n\n\n\n

La ma\u00f1ana del evento llev\u00f3 a cerca de 5,000 personas hasta Paseo de la Reforma<\/strong>, entre corredores, familias, amigos, invitados especiales y comunidad de la marca. Hubo dos recorridos, de 5K y 10K<\/strong>, pero la intenci\u00f3n iba mucho m\u00e1s all\u00e1 de competir contra el cron\u00f3metro.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La idea era tomar el esp\u00edritu de GUESS ICONIC<\/strong> y llevarlo a un escenario bastante diferente al de una tienda o una campa\u00f1a de moda: las calles de Ciudad de M\u00e9xico.<\/p>\n\n\n\n

Correr tambi\u00e9n puede tener estilo<\/h2>\n\n\n\n

Lo interesante de GUESS ICONIC Run es que la carrera no se plante\u00f3 \u00fanicamente como una competencia deportiva. Desde el principio, la experiencia estuvo construida alrededor de una idea bastante sencilla: cada persona tiene su propia manera de destacar<\/strong>.<\/p>\n\n\n\n

Por eso, llegar a la meta era solamente una parte de la experiencia. El recorrido tambi\u00e9n funcion\u00f3 como una forma de celebrar la personalidad, el estilo y esa seguridad que hace que alguien se sienta c\u00f3modo siendo quien es.<\/p>\n\n\n\n

Y aunque suene bastante GUESS, tiene sentido dentro de la manera en la que la marca est\u00e1 construyendo el universo ICONIC: no se trata \u00fanicamente de llamar la atenci\u00f3n, sino de tener la confianza para hacerlo a tu manera.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El universo ICONIC sali\u00f3 del cl\u00f3set de belleza<\/h2>\n\n\n\n

Uno de los protagonistas de la experiencia fue GUESS Fragrances<\/strong>, que aprovech\u00f3 el evento para acercar al p\u00fablico mexicano la nueva l\u00ednea GUESS ICONIC<\/strong>.<\/p>\n\n\n\n

La propuesta incluye dos fragancias: GUESS ICONIC Sublime<\/strong> y GUESS ICONIC Blue<\/strong>, dos interpretaciones diferentes de esa idea de personalidad, confianza y estilo que la marca est\u00e1 llevando a esta nueva etapa.<\/p>\n\n\n\n

Y aqu\u00ed es donde la experiencia empieza a tener m\u00e1s sentido como estrategia de marca. En lugar de presentar las fragancias \u00fanicamente dentro de un espacio tradicional de retail, GUESS las llev\u00f3 a un evento donde la gente pod\u00eda convivir, correr, tomarse fotograf\u00edas y descubrir el producto dentro de una experiencia mucho m\u00e1s grande.<\/p>\n\n\n\n

Porque s\u00ed, un perfume puede estar en una tienda, pero tambi\u00e9n puede formar parte de todo un universo de lifestyle.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5K, 10K y una buena dosis de competencia<\/h2>\n\n\n\n

Para quienes s\u00ed fueron a competir, hab\u00eda dos opciones: 5K y 10K<\/strong>.<\/p>\n\n\n\n

La energ\u00eda se sinti\u00f3 desde la salida hasta la meta, con participantes que llegaron a correr en serio y otros que probablemente estaban un poquito m\u00e1s interesados en disfrutar la experiencia, tomarse fotos y pasar la ma\u00f1ana con amigos.<\/p>\n\n\n\n

Y eso fue parte de lo interesante del evento. La carrera consigui\u00f3 reunir perfiles bastante diferentes alrededor de una misma actividad, desde corredores habituales hasta familias, creadores de contenido e invitados de GUESS.<\/p>\n\n\n\n

Al final, claro, hubo quienes se llevaron algo m\u00e1s que la satisfacci\u00f3n de haber terminado el recorrido.<\/p>\n\n\n\n

Los ganadores se llevaron un poquito de GUESS a casa<\/h2>\n\n\n\n

La competencia reconoci\u00f3 a los tres primeros lugares de cada categor\u00eda<\/strong>, tanto en 5K como en 10K.<\/p>\n\n\n\n

Las ganadoras recibieron fragancias GUESS ICONIC Sublime<\/strong>, acompa\u00f1adas por piezas de GUESS Watches & Jewelry<\/strong>, mientras que los ganadores recibieron GUESS ICONIC Blue<\/strong> y piezas de GUESS Watches.<\/p>\n\n\n\n

As\u00ed, la premiaci\u00f3n termin\u00f3 mezclando diferentes partes del universo de la marca en un mismo momento: fragancias, relojer\u00eda, joyer\u00eda y, por supuesto, el reconocimiento a quienes consiguieron llegar primero.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cuando una marca decide salir de la tienda<\/h2>\n\n\n\n

Creo que esta es probablemente la parte m\u00e1s interesante de GUESS ICONIC Run.<\/p>\n\n\n\n

Actualmente, las marcas de moda y belleza tienen que encontrar nuevas maneras de relacionarse con su comunidad. Ya no basta con tener una buena campa\u00f1a o colocar un producto en un aparador; tambi\u00e9n importa qu\u00e9 experiencia construyes alrededor de \u00e9l<\/strong>.<\/p>\n\n\n\n

GUESS llev\u00f3 ICONIC a Reforma y convirti\u00f3 durante una ma\u00f1ana uno de los espacios m\u00e1s reconocibles de la ciudad en un punto de encuentro para deporte, moda, belleza, fragancias y entretenimiento.<\/p>\n\n\n\n

Y eso permiti\u00f3 que la conversaci\u00f3n sucediera tanto f\u00edsicamente como en redes sociales, donde los asistentes y creadores pudieron compartir su propia versi\u00f3n de la experiencia.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Entonces, \u00bfqu\u00e9 significa ser ICONIC?<\/h2>\n\n\n\n

Despu\u00e9s de ver c\u00f3mo GUESS llev\u00f3 este concepto a una carrera, la respuesta parece bastante menos complicada de lo que podr\u00eda sonar en una campa\u00f1a.<\/p>\n\n\n\n

Ser ICONIC no necesariamente significa ser la persona que m\u00e1s llama la atenci\u00f3n en una habitaci\u00f3n.<\/p>\n\n\n\n

Puede ser simplemente tener la seguridad de hacer las cosas a tu manera<\/strong>, llevar aquello que te representa y sentirte c\u00f3modo con el estilo que elegiste.<\/p>\n\n\n\n

En GUESS ICONIC Run, eso pod\u00eda significar correr 10K buscando el mejor tiempo, completar un 5K con tus amigos o simplemente disfrutar de una ma\u00f1ana diferente en Reforma.<\/p>\n\n\n\n

Porque al final, cada quien tuvo su propia manera de llegar a la meta.<\/p>\n\n\n\n

Y supongo que esa es justamente la idea: no todos tenemos que correr igual para dejar nuestra propia marca<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

GUESS llev\u00f3 su universo ICONIC a Paseo de la Reforma con una carrera 5K y 10K que reuni\u00f3 a cerca de 5,000 personas.<\/p>\n","protected":false},"author":4,"featured_media":129337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[45],"tags":[14374,14372,13783,1598,573,4571,14371,14373,9648,120,6742],"class_list":["post-129336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bienestar","tag-10k","tag-5k","tag-carreras","tag-cdmx","tag-fragancias","tag-guess","tag-guess-iconic","tag-guess-iconic-run","tag-lifestyle","tag-moda","tag-reforma","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nGUESS convirti\u00f3 Reforma en una carrera muy ICONIC - 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