{"id":129621,"date":"2026-09-15T15:25:52","date_gmt":"2026-09-15T21:25:52","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/15\/electric-dreams-iqos-perfumerica-fragancias\/"},"modified":"2026-09-15T15:25:52","modified_gmt":"2026-09-15T21:25:52","slug":"electric-dreams-iqos-perfumerica-fragancias","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/15\/electric-dreams-iqos-perfumerica-fragancias\/","title":{"rendered":"IQOS Club y Perfum\u00e9rica convierten Electric Dreams en fragancias"},"content":{"rendered":"\n

\u00bfA qu\u00e9 huele un sue\u00f1o? Para Electric Dreams IQOS y Perfum\u00e9rica<\/strong>, la respuesta llega en forma de dos fragancias inspiradas en experiencias inmersivas que sucedieron muy lejos de M\u00e9xico. M\u00fasica, espacios, emociones y contrastes se transforman ahora en aromas que buscan llevar esas sensaciones a otro sentido.<\/p>\n\n\n\n

La nueva colaboraci\u00f3n entre IQOS Club y Perfum\u00e9rica toma como punto de partida dos experiencias de Electric Dreams: una en Se\u00fal, donde la idea era dormir bajo el escenario de un concierto, y otra en Eslovenia, dentro de una cueva acompa\u00f1ada por una orquesta el\u00e9ctrica. El resultado son Sleep in Symphony<\/strong> y Beats Below Zero<\/strong>, dos perfumes con personalidades completamente distintas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Electric Dreams IQOS y Perfum\u00e9rica: dos experiencias, dos aromas<\/h2>\n\n\n\n

La primera fragancia, Sleep in Symphony<\/strong>, nace de la experiencia creada en Se\u00fal. Su composici\u00f3n combina notas de pi\u00f1a, bergamota y toronja, con una salida que incorpora musgo y caramelo salado.<\/p>\n\n\n\n

La idea es trasladar al olfato ese contraste entre la energ\u00eda de un concierto y la sensaci\u00f3n de estar sen un espacio \u00edntimo y diferente, como si la m\u00fasica pudiera convertirse en una experiencia para desconectarse del mundo.<\/p>\n\n\n\n

Por otro lado, Beats Below Zero<\/strong> toma inspiraci\u00f3n de una cueva en Eslovenia donde una orquesta el\u00e9ctrica marcaba el ritmo de la experiencia. Su salida tiene un car\u00e1cter marino y terroso, acompa\u00f1ada por notas de frambuesa, abedul y almizcle.<\/p>\n\n\n\n

El resultado juega con una atm\u00f3sfera m\u00e1s profunda y contrastante, llevando al perfume parte de la sensaci\u00f3n de explorar un lugar inesperado mientras la m\u00fasica transforma completamente el ambiente.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

De los sue\u00f1os a la perfumer\u00eda<\/h2>\n\n\n\n

Electric Dreams funciona como una extensi\u00f3n de Electric Purple<\/strong>, el integrante m\u00e1s reciente del portafolio de IQOS inspirado en el universo de los sue\u00f1os. La plataforma re\u00fane experiencias alrededor del mundo que buscan proponer nuevas perspectivas y formas de conectar con la cultura.<\/p>\n\n\n\n

En esta colaboraci\u00f3n, esas experiencias dejan de depender \u00fanicamente del lugar donde sucedieron. La perfumer\u00eda se convierte en otra manera de conservarlas: una experiencia que puede acompa\u00f1arte despu\u00e9s, a trav\u00e9s de un aroma.<\/p>\n\n\n\n

Giselle P\u00e9rez, directora de marketing de Philip Morris International en M\u00e9xico, explic\u00f3 que la colaboraci\u00f3n representa una evoluci\u00f3n natural de la plataforma, al llevar experiencias relacionadas con la m\u00fasica y los espacios hacia una dimensi\u00f3n sensorial diferente.<\/p>\n\n\n\n

Para Gerardo P\u00e9rez, cofundador de Perfum\u00e9rica, uno de los principales retos fue convertir atm\u00f3sferas y emociones en una f\u00f3rmula olfativa. La intenci\u00f3n detr\u00e1s de cada fragancia es que las sensaciones de Sleep in Symphony<\/strong> y Beats Below Zero<\/strong> puedan experimentarse m\u00e1s all\u00e1 de los espacios originales que las inspiraron.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfD\u00f3nde conseguir las fragancias de Electric Dreams?<\/h2>\n\n\n\n

Las dos fragancias estar\u00e1n disponibles de agosto a diciembre de 2026 o hasta agotar existencias<\/strong>. Se podr\u00e1n encontrar a trav\u00e9s de IQOS Club, en miclub.mx<\/a>, adem\u00e1s de tiendas IQOS y Perfum\u00e9rica.<\/p>\n\n\n\n

Con esta colaboraci\u00f3n, Electric Dreams cambia nuevamente de escenario. Esta vez no se trata de viajar a Se\u00fal o entrar en una cueva de Eslovenia, sino de convertir esas experiencias en aromas que puedan acompa\u00f1ar el d\u00eda a d\u00eda y mantener viva una parte de esos universos despu\u00e9s de que termina la experiencia original.<\/p>\n\n\n\n

\"\"<\/figure>\n\n
\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Electric Dreams llega al mundo de la perfumer\u00eda con dos fragancias de IQOS Club y Perfum\u00e9rica inspiradas en experiencias inmersivas en Se\u00fal y Eslovenia.<\/p>\n","protected":false},"author":4,"featured_media":129620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9858,45,63],"tags":[14506,14263,14508,573,8745,14503,9028,14504,14507,14505],"class_list":["post-129621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-belleza","category-bienestar","category-lifestyle","tag-beats-below-zero","tag-electric-dreams","tag-eslovenia","tag-fragancias","tag-iqos","tag-iqos-club","tag-perfumeria","tag-perfumerica","tag-seul","tag-sleep-in-symphony","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nIQOS 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