{"id":129713,"date":"2026-09-15T23:30:53","date_gmt":"2026-09-16T05:30:53","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/15\/doritos-formula-1-saborea-la-adrenalina\/"},"modified":"2026-09-15T23:30:53","modified_gmt":"2026-09-16T05:30:53","slug":"doritos-formula-1-saborea-la-adrenalina","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/15\/doritos-formula-1-saborea-la-adrenalina\/","title":{"rendered":"Doritos y Formula 1 se unen para \u201cSaborea la Adrenalina\u201d"},"content":{"rendered":"\n

El rugido de los motores, la velocidad y esa tensi\u00f3n que aparece antes de cada curva tienen algo en com\u00fan con un buen snack: se disfrutan mejor cuando la emoci\u00f3n est\u00e1 al m\u00e1ximo. Por eso, Doritos y Formula 1<\/strong> se unen en M\u00e9xico con \u201cSaborea la Adrenalina\u201d (Taste the Thrill), una campa\u00f1a que lleva el universo del racing al terreno del sabor.<\/p>\n\n\n\n

Como patrocinador oficial de Formula 1\u00ae, Doritos busca conectar con los fans desde uno de sus elementos m\u00e1s reconocibles: su sabor intenso y ese crunch que forma parte de la experiencia de comerlo. La idea es sencilla: si la adrenalina se puede sentir durante una carrera, tambi\u00e9n puede convertirse en una experiencia para el paladar.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Doritos y Formula 1 llevan la adrenalina al sabor<\/h2>\n\n\n\n

\u201cSaborea la Adrenalina\u201d aterriza en M\u00e9xico con diferentes puntos de contacto para acercar a los consumidores a la temporada de Formula 1. Adem\u00e1s de la propuesta alrededor del producto, la campa\u00f1a contempla experiencias para que los fans puedan vivir su pasi\u00f3n por el racing de una manera diferente, tanto dentro como fuera de la pista.<\/p>\n\n\n\n

La alianza tambi\u00e9n busca darle a Doritos un espacio dentro de una de las conversaciones deportivas que m\u00e1s atenci\u00f3n generan en M\u00e9xico. En lugar de limitarse a colocar el logotipo de la marca alrededor de las carreras, la propuesta parte de algo mucho m\u00e1s propio de Doritos: hacer que el sabor sea parte de la experiencia.<\/p>\n\n\n\n

Y s\u00ed, eso significa que la temporada tambi\u00e9n llega con un nuevo sabor.<\/p>\n\n\n\n

Doritos Chipotle Ahumado llega a M\u00e9xico<\/h2>\n\n\n\n

Como parte de la campa\u00f1a, Doritos presenta Chipotle Ahumado<\/strong>, una edici\u00f3n especial que se incorpora al portafolio mexicano y lleva el concepto de \u201cSaborea la Adrenalina\u201d directamente a la bolsa.<\/p>\n\n\n\n

La propuesta combina el car\u00e1cter de Doritos con el perfil del chipotle ahumado, sumando una opci\u00f3n pensada para acompa\u00f1ar la temporada de Formula 1 y esos momentos en los que ver una carrera tambi\u00e9n se convierte en un plan para compartir.<\/p>\n\n\n\n

M\u00e1s all\u00e1 de la edici\u00f3n especial, el lanzamiento refuerza la idea central de la campa\u00f1a: llevar la personalidad de Doritos a un territorio donde la velocidad, la emoci\u00f3n y la intensidad ya son protagonistas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Una alianza que sale de la pista<\/h2>\n\n\n\n

Para Doritos, entrar al universo de Formula 1 tambi\u00e9n representa una oportunidad para relacionarse con las pasiones de sus consumidores desde otro \u00e1ngulo. La marca plantea que el racing no solamente se trata de lo que ocurre durante los minutos de una carrera, sino de todo lo que sucede alrededor: las reuniones, las conversaciones, los momentos de expectativa y, por supuesto, lo que se come mientras se disfruta el espect\u00e1culo.<\/p>\n\n\n\n

Rubicela Le\u00f3n, Group Marketing Manager de Doritos, se\u00f1al\u00f3 que la alianza permite conectar la personalidad de la marca con un territorio que genera conversaci\u00f3n entre los consumidores mexicanos, llevando el sabor y el crunch de Doritos a una experiencia relacionada con el racing.<\/p>\n\n\n\n

As\u00ed, \u201cSaborea la Adrenalina\u201d<\/strong> convierte la temporada de Formula 1 en una experiencia que tambi\u00e9n se puede disfrutar fuera de la pista, con una nueva edici\u00f3n de Doritos como parte del plan.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Doritos se suma a Formula 1 con \u201cSaborea la Adrenalina\u201d, una campa\u00f1a que lleva su sabor bold y una nueva edici\u00f3n Chipotle Ahumado a la temporada.<\/p>\n","protected":false},"author":4,"featured_media":129712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6870],"tags":[14572,7758,14570,14390,4143,144,14571,14568,7105,14569],"class_list":["post-129713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodie","tag-automovilismo","tag-doritos","tag-doritos-chipotle-ahumado","tag-experiencias","tag-formula-1","tag-mexico","tag-racing","tag-saborea-la-adrenalina","tag-snacks","tag-taste-the-thrill","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nDoritos y Formula 1 se unen para \u201cSaborea la Adrenalina\u201d - 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