{"id":129736,"date":"2026-09-16T10:48:12","date_gmt":"2026-09-16T16:48:12","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/16\/kiko-milano-madonna-the-kiko-show\/"},"modified":"2026-09-16T10:48:12","modified_gmt":"2026-09-16T16:48:12","slug":"kiko-milano-madonna-the-kiko-show","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/16\/kiko-milano-madonna-the-kiko-show\/","title":{"rendered":"KIKO Milano y Madonna presentan \u201cThe KIKO Show\u201d"},"content":{"rendered":"\n

Dos \u00edconos con ra\u00edces italianas se encuentran frente a las c\u00e1maras. KIKO Milano y Madonna<\/strong> presentan \u201cThe KIKO Show\u201d, la nueva campa\u00f1a global de la marca de maquillaje, que adem\u00e1s marca la llegada de Madonna como su nueva Embajadora Global.<\/p>\n\n\n\n

La campa\u00f1a apuesta por una producci\u00f3n cinematogr\u00e1fica en la que Madonna aparece transform\u00e1ndose en distintas personalidades de belleza mientras juega con la idea de identidad, autoexpresi\u00f3n y estilo. Todo comienza con una pregunta aparentemente sencilla: \u201c\u00bfYa conoces KIKO?\u201d<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Madonna se convierte en la protagonista de The KIKO Show<\/h2>\n\n\n\n

Fotografiada por Rafael Pavarotti<\/strong> y con la direcci\u00f3n creativa de maquillaje de Marcelo Guti\u00e9rrez<\/strong>, Director Creativo Global de Maquillaje de KIKO Milano, la campa\u00f1a est\u00e1 construida como un espect\u00e1culo teatral.<\/p>\n\n\n\n

Madonna aparece frente a grandes muros LED y entre escenarios llenos de humo, cambiando de personalidad y de look mientras la producci\u00f3n explora diferentes formas de entender la belleza. La m\u00fasica tambi\u00e9n tiene un papel importante: la campa\u00f1a incluye un remix exclusivo de Bring Your Love<\/em>, el m\u00e1s reciente sencillo de Madonna, producido por Stuart Price<\/strong>.<\/p>\n\n\n\n

El resultado busca tener la misma energ\u00eda que su protagonista: una producci\u00f3n llamativa, directa y dif\u00edcil de ignorar.<\/p>\n\n\n\n

Para KIKO Milano, la elecci\u00f3n de Madonna tambi\u00e9n representa una conexi\u00f3n entre dos figuras asociadas con la creatividad y la identidad italiana, aunque desde universos distintos. La cantante lleva d\u00e9cadas construyendo diferentes versiones de s\u00ed misma a trav\u00e9s de la m\u00fasica, la moda y la imagen, mientras que la marca utiliza el maquillaje como una herramienta de transformaci\u00f3n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfQu\u00e9 es The KIKO Show?<\/h2>\n\n\n\n

M\u00e1s que presentar una nueva colecci\u00f3n de maquillaje, The KIKO Show<\/strong> funciona como una declaraci\u00f3n de identidad para la marca.<\/p>\n\n\n\n

La campa\u00f1a parte de la filosof\u00eda de KIKO Milano de ofrecer productos desarrollados en Italia, con f\u00f3rmulas de alto desempe\u00f1o y precios accesibles. La propuesta pone el foco en el maquillaje como una forma de expresi\u00f3n que no necesita seguir una sola definici\u00f3n de belleza.<\/p>\n\n\n\n

La historia comienza con Madonna preguntando \u201c\u00bfYa conoces KIKO?\u201d y despu\u00e9s muestra diferentes facetas de lo que la marca quiere representar: una est\u00e9tica italiana, divertida, atrevida y con una mirada global.<\/p>\n\n\n\n

La campa\u00f1a tambi\u00e9n recupera una de las ideas centrales de KIKO: que un producto de maquillaje puede ofrecer resultados de alto desempe\u00f1o sin necesariamente convertirse en un art\u00edculo inaccesible.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El maquillaje que aparece bajo los reflectores<\/h2>\n\n\n\n

Los productos protagonistas de la campa\u00f1a fueron seleccionados para resistir precisamente el tipo de iluminaci\u00f3n y dramatismo que caracterizan a \u201cThe KIKO Show\u201d.<\/p>\n\n\n\n

Entre ellos est\u00e1 Unlimited Double Touch<\/strong>, un labial l\u00edquido de larga duraci\u00f3n con resistencia a la transferencia y acabado brillante. Tambi\u00e9n aparece 3D Hydra Lip Gloss<\/strong>, pensado para aportar hidrataci\u00f3n y luminosidad.<\/p>\n\n\n\n

En ojos, la campa\u00f1a incorpora Maxi Mod Mascara<\/strong>, enfocada en volumen y definici\u00f3n; High Pigment Wet & Dry Eyeshadow<\/strong>, con pigmentaci\u00f3n intensa y textura cremosa; Long Lasting Eyeshadow Stick<\/strong>, con duraci\u00f3n de hasta 24 horas; y Ultimate Pen Eyeliner<\/strong>, dise\u00f1ado para conseguir trazos definidos y precisos.<\/p>\n\n\n\n

As\u00ed, los productos forman parte de la propia narrativa visual de la campa\u00f1a, en lugar de aparecer simplemente como elementos aislados.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Un equipo creativo a la altura del espect\u00e1culo<\/h2>\n\n\n\n

La est\u00e9tica de \u201cThe KIKO Show\u201d tambi\u00e9n es resultado de un equipo creativo internacional. Adem\u00e1s de Rafael Pavarotti y Marcelo Guti\u00e9rrez, el proyecto cuenta con Sadie Davies<\/strong> en styling, quien incorpor\u00f3 piezas de archivo de YSL by Tom Ford y prendas pertenecientes al archivo de la gira Confessions Tour<\/em> de Madonna.<\/p>\n\n\n\n

El peinado estuvo a cargo de Eugene Souleiman<\/strong>, mientras que Stuart Price trabaj\u00f3 en la producci\u00f3n musical y cre\u00f3 el remix exclusivo de la campa\u00f1a. La escenograf\u00eda fue dise\u00f1ada por Mary Howard<\/strong>.<\/p>\n\n\n\n

Con todos estos elementos, KIKO Milano presenta una campa\u00f1a que utiliza maquillaje, moda, m\u00fasica y escenograf\u00eda para marcar una nueva etapa de la marca.<\/p>\n\n\n\n

Y si algo deja claro Madonna desde el primer momento es que, para The KIKO Show<\/strong>, el espect\u00e1culo apenas comienza.<\/p>\n\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Madonna se convierte en la nueva Embajadora Global de KIKO Milano y protagoniza \u201cThe KIKO Show\u201d, una campa\u00f1a que celebra maquillaje, identidad y estilo.<\/p>\n","protected":false},"author":4,"featured_media":129735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[63,67],"tags":[5143,14586,13123,2321,6708,238,14584,14583,14585,14582],"class_list":["post-129736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-moda","tag-belleza","tag-campanas-de-belleza","tag-kiko-milano","tag-madonna","tag-makeup","tag-maquillaje","tag-marcelo-gutierrez","tag-rafael-pavarotti","tag-stuart-price","tag-the-kiko-show","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nKIKO Milano y Madonna presentan \u201cThe KIKO Show\u201d - 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