{"id":129882,"date":"2026-09-20T00:31:20","date_gmt":"2026-09-20T06:31:20","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/20\/hm-autumn-26-london-fashion-week\/"},"modified":"2026-09-20T00:31:20","modified_gmt":"2026-09-20T06:31:20","slug":"hm-autumn-26-london-fashion-week","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/20\/hm-autumn-26-london-fashion-week\/","title":{"rendered":"H&M presenta Autumn 26 con un desfile inmersivo en Londres"},"content":{"rendered":"\n

H&M llev\u00f3 su propuesta de Oto\u00f1o\/Invierno 2026 a otro nivel durante London Fashion Week<\/strong>. El 17 de septiembre, la marca present\u00f3 H&M Autumn 26<\/strong> a trav\u00e9s de una experiencia que mezcl\u00f3 moda, tecnolog\u00eda, arte, m\u00fasica y performance, con Nick Knight como director creativo.<\/p>\n\n\n\n

Bajo el nombre H&M&YOU&I<\/strong>, el evento reuni\u00f3 a figuras como Alex Consani, Archie Renaux, Myha\u2019la, Tems y Cruz Beckham, adem\u00e1s de una primera fila con invitados como Grace van Patten, Jackson White, Audrey Nuna y Manu R\u00edos.<\/p>\n\n\n\n

M\u00e1s que un desfile tradicional, la presentaci\u00f3n convirti\u00f3 la pasarela en un espacio donde las prendas convivieron con im\u00e1genes digitales, iluminaci\u00f3n, espejos y performances.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

H&M Autumn 26 mezcla moda y tecnolog\u00eda<\/h2>\n\n\n\n

La presentaci\u00f3n comenz\u00f3 con la bailarina brasile\u00f1a Ingrid Silva, cuyos movimientos fueron coreografiados para activar e iluminar el espacio. Despu\u00e9s lleg\u00f3 Alex Consani con el look de apertura: una chaqueta corta de jacquard color marfil sobre una blusa de encaje transparente, pantalones blancos slim y zapatos de tac\u00f3n en jacquard crema.<\/p>\n\n\n\n

El conjunto pertenec\u00eda al primer drop de womenswear de H&M Autumn 26<\/strong>, inspirado en la opulencia hist\u00f3rica y el romanticismo.<\/p>\n\n\n\n

A lo largo del desfile aparecieron tambi\u00e9n propuestas del segundo y tercer drop femenino, adem\u00e1s de piezas de H&M Studio y H&M Atelier. Las colecciones recorrieron diferentes ideas, desde siluetas escult\u00f3ricas y minimalismo contempor\u00e1neo hasta referencias al esp\u00edritu de los coleccionistas y una sastrer\u00eda masculina m\u00e1s elevada.<\/p>\n\n\n\n

El eclecticismo fue uno de los conceptos principales. Cada drop explor\u00f3 una personalidad diferente, pero todos compartieron una apuesta por la autoexpresi\u00f3n y por combinar referencias de distintas \u00e9pocas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nick Knight convierte la pasarela en una experiencia interactiva<\/h2>\n\n\n\n

La direcci\u00f3n creativa de Nick Knight fue uno de los puntos centrales del evento. El fundador de SHOWstudio, conocido por experimentar con tecnolog\u00eda y nuevos formatos de comunicaci\u00f3n de moda, cre\u00f3 para H&M una experiencia que busc\u00f3 borrar los l\u00edmites entre el mundo f\u00edsico y el digital.<\/p>\n\n\n\n

Uno de los elementos m\u00e1s llamativos fue un interactivo desarrollado por SHOWstudio a partir de im\u00e1genes creadas por Knight junto con Alex Consani y Archie Renaux durante la primavera de 2026. El p\u00fablico pudo interactuar con im\u00e1genes de moda y generar fashion films en tiempo real.<\/p>\n\n\n\n

La pasarela tambi\u00e9n fue dise\u00f1ada para reforzar esta sensaci\u00f3n. Un lado incorpor\u00f3 espejos curvos, mientras que el otro present\u00f3 una instalaci\u00f3n de video creada por Karyn Nakamura, artista e ingeniera nacida en Tokio.<\/p>\n\n\n\n

Durante la presentaci\u00f3n de H&M Studio<\/strong>, las im\u00e1genes del artista Cliff Warner se integraron al interactivo de Knight. Los modelos interactuaron con las ilustraciones proyectadas mientras caminaban, haciendo que sus movimientos y poses tambi\u00e9n fueran parte de la composici\u00f3n visual.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Alex Consani, Archie Renaux y una noche dedicada a la conexi\u00f3n<\/h2>\n\n\n\n

La idea de conectar personas tambi\u00e9n estuvo presente en uno de los momentos m\u00e1s emocionales del desfile. Antes de la presentaci\u00f3n, Alex Consani y Archie Renaux realizaron un performance de spoken word inspirado en la letra de \u201cI Want to Know What Love Is\u201d, canci\u00f3n originalmente interpretada por Foreigner.<\/p>\n\n\n\n

Consani apareci\u00f3 con un vestido crema con volantes, mientras Renaux llev\u00f3 un look de H&M Atelier. M\u00e1s tarde, el concepto cobr\u00f3 una nueva dimensi\u00f3n cuando Labrinth, encargado de la banda sonora del evento, sorprendi\u00f3 al p\u00fablico con una presentaci\u00f3n en vivo del tema.<\/p>\n\n\n\n

La m\u00fasica acompa\u00f1\u00f3 toda la experiencia y ayud\u00f3 a unir los distintos momentos del show, desde la apertura hasta las intervenciones digitales y el cierre.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

De la pasarela al afterparty<\/h2>\n\n\n\n

El evento reuni\u00f3 a alrededor de 700 invitados y VIPs<\/strong>, pero tambi\u00e9n abri\u00f3 espacio para integrantes del p\u00fablico que consiguieron sus entradas a trav\u00e9s de las redes sociales de H&M.<\/p>\n\n\n\n

La experiencia comenz\u00f3 incluso antes del desfile, con un livestream presentado por Marlon Lundgren Garcia, Leomie Anderson y Julia Hobbs, quienes llevaron a la audiencia desde la alfombra roja y el backstage hasta el inicio del show.<\/p>\n\n\n\n

Despu\u00e9s lleg\u00f3 el afterparty, que continu\u00f3 con la misma energ\u00eda. Kim Petras y u.r.trax ofrecieron un set b2b, mientras integrantes de Foundation.FM, entre ellos Lexii, Matty Chiabi, Lagoon y Crystal Waters, participaron con sets y performances.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

H&M apuesta por el \u201cSee Now, Buy Now\u201d<\/h2>\n\n\n\n

La experiencia no se qued\u00f3 \u00fanicamente en la pasarela. Como parte del concepto See Now, Buy Now<\/strong>, el primer drop de womenswear de H&M Autumn 26 y la colecci\u00f3n masculina H&M Atelier estuvieron disponibles online desde las 21:00 CET del 17 de septiembre.<\/p>\n\n\n\n

Con esta presentaci\u00f3n, H&M convirti\u00f3 su propuesta de oto\u00f1o en algo que va m\u00e1s all\u00e1 de mostrar ropa: una experiencia donde moda, tecnolog\u00eda, m\u00fasica y arte se cruzan para explorar nuevas formas de contar una colecci\u00f3n.<\/p>\n\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

H&M present\u00f3 sus colecciones Autumn 26, Studio y Atelier en una experiencia inmersiva que mezcl\u00f3 moda, tecnolog\u00eda, arte y m\u00fasica en Londres.<\/p>\n","protected":false},"author":4,"featured_media":129881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[63,67,98,100],"tags":[14726,59,14724,14722,14723,14728,14727,10463,120,14725,14414],"class_list":["post-129882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-moda","category-portada","category-revista","tag-alex-consani","tag-hm","tag-hm-atelier","tag-hm-autumn-26","tag-hm-studio","tag-kim-petras","tag-labrinth","tag-london-fashion-week","tag-moda","tag-nick-knight","tag-otono-invierno-2026","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nH&M presenta Autumn 26 con un desfile inmersivo en Londres - 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