{"id":130321,"date":"2026-09-24T23:30:12","date_gmt":"2026-09-25T05:30:12","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/24\/rexona-invisible-balm-antitranspirante\/"},"modified":"2026-09-24T23:30:12","modified_gmt":"2026-09-25T05:30:12","slug":"rexona-invisible-balm-antitranspirante","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/24\/rexona-invisible-balm-antitranspirante\/","title":{"rendered":"Rexona Invisible Balm: el antitranspirante que cambia la experiencia de aplicaci\u00f3n"},"content":{"rendered":"\n

Hay productos que usamos todos los d\u00edas y en los que pocas veces pensamos m\u00e1s all\u00e1 de si funcionan o no. Rexona quiere cambiar esa idea con Invisible Balm<\/strong>, su nuevo antitranspirante que lleva la experiencia de una barra a un terreno mucho m\u00e1s sensorial.<\/p>\n\n\n\n

La propuesta combina protecci\u00f3n contra el sudor y el mal olor con una f\u00f3rmula a base de agua que busca sentirse ligera sobre la piel. Su tecnolog\u00eda patentada 6X Hydro Protect<\/strong> crea una barrera antitranspirante invisible, mientras que su textura est\u00e1 dise\u00f1ada para deslizarse suavemente y evitar esa sensaci\u00f3n pegajosa que a veces queda despu\u00e9s de aplicar un desodorante.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Una barra que busca sentirse diferente<\/h2>\n\n\n\n

Una de las principales apuestas de Invisible Balm est\u00e1 justamente en c\u00f3mo se siente durante la aplicaci\u00f3n. El producto no necesita esperar a secarse y est\u00e1 dise\u00f1ado para no dejar residuos visibles en la ropa.<\/p>\n\n\n\n

Adem\u00e1s, su f\u00f3rmula contiene 3% de glicerina<\/strong>, un ingrediente conocido por sus propiedades humectantes, que ayuda a mantener la piel suave e hidratada. Rexona se\u00f1ala que la f\u00f3rmula fue dermatol\u00f3gicamente probada y tambi\u00e9n testeada en piel sensible.<\/p>\n\n\n\n

De acuerdo con pruebas realizadas por la marca con consumidoras mexicanas, el 100% se\u00f1al\u00f3 que el producto se desliza c\u00f3moda y f\u00e1cilmente sobre la piel, mientras que el 98% consider\u00f3 que su aplicaci\u00f3n es f\u00e1cil y no pegajosa. Asimismo, el 99% indic\u00f3 que se absorbe y seca r\u00e1pido y que deja la piel suave e hidratada.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cuando la protecci\u00f3n tambi\u00e9n se vuelve una experiencia sensorial<\/h2>\n\n\n\n

La idea detr\u00e1s de Invisible Balm no se queda \u00fanicamente en la protecci\u00f3n. Rexona tambi\u00e9n pone atenci\u00f3n en algo que normalmente pasa desapercibido: la manera en que un producto se siente al utilizarlo.<\/p>\n\n\n\n

La doctora Lisbeth Miranda, especialista en Ciencias Biom\u00e9dicas por la Universidad Nacional Aut\u00f3noma de M\u00e9xico, explica que la piel recibe constantemente est\u00edmulos como el tacto, la temperatura y la presi\u00f3n, se\u00f1ales que llegan al cerebro y pueden relacionarse con emociones, recuerdos y experiencias.<\/p>\n\n\n\n

Desde esta perspectiva, elementos tan sencillos como una textura agradable, una sensaci\u00f3n de frescura o un aroma pueden cambiar la percepci\u00f3n que tenemos de una rutina cotidiana.<\/p>\n\n\n\n

Y justamente ah\u00ed busca posicionarse Invisible Balm: no solamente como un producto que aplicas antes de salir de casa, sino como una experiencia m\u00e1s c\u00f3moda desde el primer contacto con la piel.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fragancias para diferentes estilos<\/h2>\n\n\n\n

La nueva propuesta de Rexona llega tanto en un portafolio femenino como masculino<\/strong>, con diferentes fragancias.<\/p>\n\n\n\n

Para mujer est\u00e1n Melocot\u00f3n y Peon\u00eda<\/strong>, que combina toronja, durazno, jazm\u00edn y peon\u00eda; Jazm\u00edn y Vainilla<\/strong>, con flores blancas y notas c\u00e1lidas de vainilla; y C\u00edtricos y Magnolia<\/strong>, que mezcla notas c\u00edtricas, acordes florales y almizcles limpios.<\/p>\n\n\n\n

En el portafolio masculino se encuentran Ocean Fresh<\/strong>, con una fragancia fresca y una base amaderada; Mint Fresh<\/strong>, con notas herbales, s\u00e1ndalo y acordes empolvados; y Citrus Fresh<\/strong>, que combina c\u00edtricos con acordes marinos y notas verdes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

As\u00ed, la apuesta de Rexona va m\u00e1s all\u00e1 de presentar otro formato de antitranspirante. Invisible Balm busca combinar la protecci\u00f3n que ya esperamos de un producto de este tipo con una aplicaci\u00f3n m\u00e1s suave, ligera y sensorial.<\/p>\n\n\n\n

Porque aunque no siempre lo pensamos, esos peque\u00f1os detalles de nuestra rutina \u2014desde la textura de un producto hasta el aroma que permanece en la piel\u2014 tambi\u00e9n pueden cambiar c\u00f3mo se siente empezar el d\u00eda.<\/p>\n\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Rexona presenta Invisible Balm, un nuevo antitranspirante en barra con f\u00f3rmula a base de agua, tecnolog\u00eda 6X Hydro Protect y diferentes fragancias.<\/p>\n","protected":false},"author":4,"featured_media":130320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9858,45,63],"tags":[15003,5143,6975,15002,15005,144,13876,88,15004],"class_list":["post-130321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-belleza","category-bienestar","category-lifestyle","tag-antitranspirante","tag-belleza","tag-cuidado-personal","tag-invisible-balm","tag-lanzamientos","tag-mexico","tag-rexona","tag-skincare","tag-unilever","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nRexona Invisible Balm: el antitranspirante que cambia la experiencia de aplicaci\u00f3n - 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