{"id":130419,"date":"2026-09-26T09:53:29","date_gmt":"2026-09-26T15:53:29","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/26\/bottega-veneta-la-cuadra-premio-arquitectura\/"},"modified":"2026-09-26T09:53:29","modified_gmt":"2026-09-26T15:53:29","slug":"bottega-veneta-la-cuadra-premio-arquitectura","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/26\/bottega-veneta-la-cuadra-premio-arquitectura\/","title":{"rendered":"Bottega Veneta y La Cuadra crean un nuevo premio internacional de arquitectura"},"content":{"rendered":"\n

La moda y la arquitectura llevan d\u00e9cadas encontr\u00e1ndose en distintos espacios creativos, pero ahora Bottega Veneta<\/strong> quiere llevar esa conversaci\u00f3n un paso m\u00e1s all\u00e1. La maison italiana se une a La Cuadra<\/strong> para presentar The New Architecture Prize<\/strong>, un nuevo reconocimiento internacional que buscar\u00e1 destacar a personas que est\u00e1n llevando la arquitectura hacia nuevos territorios.<\/p>\n\n\n\n

La primera ceremonia se realizar\u00e1 el pr\u00f3ximo 9 de octubre en La Cuadra<\/strong>, uno de los espacios m\u00e1s representativos de la arquitectura mexicana del siglo XX y un lugar directamente relacionado con el legado de Luis Barrag\u00e1n<\/strong>, el \u00fanico arquitecto mexicano ganador del Premio Pritzker.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Un premio inspirado en Luis Barrag\u00e1n<\/h2>\n\n\n\n

La figura de Barrag\u00e1n es fundamental para entender por qu\u00e9 La Cuadra fue elegida como sede de este nuevo proyecto. Su manera de trabajar la arquitectura, el paisaje, la luz y los espacios habitables transform\u00f3 la forma de entender la relaci\u00f3n entre las personas y su entorno.<\/p>\n\n\n\n

The New Architecture Prize toma esa visi\u00f3n como punto de partida para reconocer a quienes tambi\u00e9n cuestionan las formas convencionales de hacer arquitectura y buscan ampliar las posibilidades de la disciplina.<\/p>\n\n\n\n

M\u00e1s que centrarse \u00fanicamente en edificios, la iniciativa plantea una conversaci\u00f3n alrededor de las nuevas maneras de habitar, crear y relacionarnos con los espacios<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La Cuadra como escenario<\/h2>\n\n\n\n

Construida a finales de los a\u00f1os 60, La Cuadra<\/strong> es considerada una de las obras representativas de la arquitectura mexicana del siglo XX.<\/p>\n\n\n\n

Actualmente, bajo la direcci\u00f3n de Fundaci\u00f3n Romero<\/strong>, el espacio funciona como una instituci\u00f3n cultural dedicada a mantener vivo el legado de Barrag\u00e1n a trav\u00e9s de diferentes disciplinas, entre ellas arquitectura, paisaje, arte y cultura ecuestre.<\/p>\n\n\n\n

Por eso, que sea el escenario para la primera edici\u00f3n del premio no es un detalle menor. El lugar conecta directamente la arquitectura mexicana con una conversaci\u00f3n creativa de alcance internacional.<\/p>\n\n\n\n

Bottega Veneta lleva su universo creativo m\u00e1s all\u00e1 de la moda<\/h2>\n\n\n\n

La colaboraci\u00f3n tambi\u00e9n refleja el inter\u00e9s de Bottega Veneta por disciplinas que van m\u00e1s all\u00e1 del dise\u00f1o de moda. La arquitectura, el arte y el dise\u00f1o han formado parte de las conversaciones creativas de la maison y ahora encuentran un nuevo espacio en M\u00e9xico.<\/p>\n\n\n\n

Bajo la direcci\u00f3n creativa de Louise Trotter<\/strong>, esta relaci\u00f3n con La Cuadra busca generar un punto de encuentro entre distintas formas de creaci\u00f3n.<\/p>\n\n\n\n

La primera ceremonia ser\u00e1 por invitaci\u00f3n<\/strong>, aunque tambi\u00e9n podr\u00e1 seguirse mediante una transmisi\u00f3n en vivo para ampliar su alcance a espectadores de diferentes partes del mundo.<\/p>\n\n\n\n

Una colaboraci\u00f3n que continuar\u00e1 en M\u00e9xico<\/h2>\n\n\n\n

The New Architecture Prize no est\u00e1 planteado como un evento aislado. Bottega Veneta y La Cuadra iniciar\u00e1n con esta ceremonia una colaboraci\u00f3n de varios a\u00f1os<\/strong>, con la intenci\u00f3n de convertir el premio en una cita recurrente dentro del calendario internacional de arquitectura.<\/p>\n\n\n\n

Adem\u00e1s, la colaboraci\u00f3n tendr\u00e1 una segunda etapa en la Ciudad de M\u00e9xico. Despu\u00e9s de la apertura de la nueva tienda de Bottega Veneta en la capital, est\u00e1 prevista una futura activaci\u00f3n en el espacio, extendiendo la conversaci\u00f3n m\u00e1s all\u00e1 de la ceremonia inaugural.<\/p>\n\n\n\n

As\u00ed, una de las casas de moda m\u00e1s reconocidas del mundo y un espacio profundamente ligado a la arquitectura mexicana se encuentran en un mismo proyecto: una iniciativa que parte del legado de Luis Barrag\u00e1n para mirar hacia quienes est\u00e1n imaginando c\u00f3mo ser\u00e1n los espacios del futuro.<\/p>\n\n\n\n

\"\"<\/figure>\n\n
\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Bottega Veneta se une a La Cuadra para crear The New Architecture Prize, un premio internacional inspirado en el legado de Luis 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