{"id":130608,"date":"2026-09-26T19:15:21","date_gmt":"2026-09-27T01:15:21","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/26\/k-wave-en-mexico-cultura-coreana-consumo\/"},"modified":"2026-09-26T19:15:21","modified_gmt":"2026-09-27T01:15:21","slug":"k-wave-en-mexico-cultura-coreana-consumo","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/09\/26\/k-wave-en-mexico-cultura-coreana-consumo\/","title":{"rendered":"K-wave en M\u00e9xico: c\u00f3mo la cultura coreana lleg\u00f3 a la comida y el skincare"},"content":{"rendered":"\n

Hubo un momento en el que acercarse a Corea del Sur desde M\u00e9xico significaba principalmente escuchar una canci\u00f3n de K-pop o encontrar una serie coreana en alguna plataforma de streaming<\/em>. Hoy la historia es bastante diferente. La llamada K-wave en M\u00e9xico<\/strong> tambi\u00e9n aparece en lo que comemos, en las rutinas de skincare y hasta en productos que terminan formando parte del consumo cotidiano.<\/p>\n\n\n\n

La cultura coreana ha conseguido algo interesante: pasar de ser una tendencia que descubr\u00edamos a trav\u00e9s de una pantalla a convertirse en una experiencia que podemos llevar a nuestra propia rutina. Y las generaciones m\u00e1s j\u00f3venes han sido parte importante de este cambio.<\/p>\n\n\n\n

Del K-pop a querer conocer m\u00e1s de Corea<\/h2>\n\n\n\n

La m\u00fasica fue una de las grandes puertas de entrada. De acuerdo con el contenido compartido por Sam\u2019s Club, plataformas de streaming<\/em> musical reportan m\u00e1s de 14 millones de fans del K-pop en M\u00e9xico, principalmente entre la Gen Z.<\/p>\n\n\n\n

Pero escuchar m\u00fasica es apenas el comienzo. Para muchos fans, descubrir a un artista tambi\u00e9n despierta curiosidad por su idioma, su gastronom\u00eda, sus costumbres y, por supuesto, la est\u00e9tica que rodea a la cultura pop coreana.<\/p>\n\n\n\n

As\u00ed, la K-wave dej\u00f3 de ser solamente algo que se consume como entretenimiento. Poco a poco se convirti\u00f3 en una forma de descubrir nuevas categor\u00edas y probar cosas que antes pod\u00edan sentirse completamente lejanas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La comida coreana tambi\u00e9n llega a la rutina<\/h2>\n\n\n\n

La gastronom\u00eda es probablemente una de las formas m\u00e1s sencillas de acercarse a otra cultura. No necesitas viajar miles de kil\u00f3metros para descubrir un sabor nuevo; a veces basta con encontrar algo diferente en el supermercado y decidir probarlo.<\/p>\n\n\n\n

Dentro de esta tendencia aparecen los Dumplings de Champi\u00f1ones Good Seoul<\/strong>, una alternativa de inspiraci\u00f3n asi\u00e1tica que puede incorporarse f\u00e1cilmente a una comida cotidiana.<\/p>\n\n\n\n

Y tambi\u00e9n est\u00e1 el lado m\u00e1s pop de la K-wave. Las Oreo BTS<\/strong> llevan la colaboraci\u00f3n entre cultura musical y consumo a una categor\u00eda tan cotidiana como las galletas, demostrando que el fandom tambi\u00e9n puede aparecer en productos que forman parte de una despensa.<\/p>\n\n\n\n

El K-beauty ya es parte de la conversaci\u00f3n<\/h2>\n\n\n\n

Si existe una categor\u00eda en la que la influencia coreana ha tenido un impacto particularmente visible, esa es la belleza. El llamado K-beauty<\/strong> pas\u00f3 de ser un t\u00e9rmino que aparec\u00eda principalmente en redes sociales a convertirse en una referencia dentro de las rutinas de cuidado de la piel.<\/p>\n\n\n\n

Seg\u00fan datos de NielsenIQ citados por Sam\u2019s Club, M\u00e9xico y Brasil impulsaron un crecimiento de 135% en el valor de las ventas de K-beauty entre 2023 y 2025.<\/p>\n\n\n\n

M\u00e1s all\u00e1 de la cifra, el fen\u00f3meno habla de c\u00f3mo han cambiado las expectativas alrededor del skincare. Ingredientes, texturas, rutinas y formatos que antes pod\u00edan parecer lejanos ahora forman parte de las conversaciones cotidianas sobre belleza.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

De una rutina coreana a tu propio neceser<\/h2>\n\n\n\n

Dentro de esta categor\u00eda, Sam\u2019s Club cuenta con opciones como el Set Milky Glow Brightening Medicube<\/strong>, un d\u00fao enfocado en una rutina que busca una apariencia m\u00e1s luminosa e hidratada.<\/p>\n\n\n\n

Tambi\u00e9n est\u00e1 el Set Blush Lip de Fwee<\/strong>, pensado para utilizarse tanto en labios como en mejillas. Este tipo de productos refleja otra caracter\u00edstica del K-beauty: la idea de construir rutinas que no necesariamente tienen que sentirse complicadas para ser parte del d\u00eda a d\u00eda.<\/p>\n\n\n\n

Y quiz\u00e1 esa es una de las razones por las que la belleza coreana ha conectado tanto con las generaciones j\u00f3venes: no se trata \u00fanicamente de comprar productos, sino de descubrir una manera diferente de relacionarse con el cuidado personal.<\/p>\n\n\n\n

La K-wave ya no vive solamente en las pantallas<\/h2>\n\n\n\n

Lo interesante de la K-wave en M\u00e9xico<\/strong> es que ya no necesita una sola puerta de entrada. Puedes llegar a ella por una canci\u00f3n, una serie, una receta, un producto de belleza o incluso una colaboraci\u00f3n con uno de tus artistas favoritos.<\/p>\n\n\n\n

La cultura coreana se ha ido integrando en diferentes categor\u00edas del consumo cotidiano y, en el proceso, ha convertido la curiosidad en una experiencia mucho m\u00e1s cercana.<\/p>\n\n\n\n

Desde unos dumplings para la comida hasta un producto de skincare para la rutina de noche, la influencia coreana demuestra que una tendencia cultural puede terminar formando parte de momentos bastante normales de nuestro d\u00eda. Y tal vez ah\u00ed est\u00e1 la verdadera dimensi\u00f3n de la K-wave: no solo en lo que vemos, sino tambi\u00e9n en todo aquello que nos dan ganas de probar.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

La K-wave ya no se queda en el K-pop y los dramas: en M\u00e9xico tambi\u00e9n est\u00e1 presente en la comida, el skincare y los productos de consumo cotidiano.<\/p>\n","protected":false},"author":4,"featured_media":130607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9858],"tags":[8645,15141,6724,7808,8434,6961,15139,9648,144,12968,88],"class_list":["post-130608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-belleza","tag-corea-del-sur","tag-cultura-coreana","tag-gastronomia","tag-gen-z","tag-k-beauty","tag-k-pop","tag-k-wave","tag-lifestyle","tag-mexico","tag-sams-club","tag-skincare","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nK-wave en M\u00e9xico: c\u00f3mo la cultura coreana lleg\u00f3 a la comida y el skincare - 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