{"id":130766,"date":"2026-10-01T11:27:52","date_gmt":"2026-10-01T17:27:52","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/01\/sognare-sleep-club-descanso-lifestyle\/"},"modified":"2026-10-01T11:27:52","modified_gmt":"2026-10-01T17:27:52","slug":"sognare-sleep-club-descanso-lifestyle","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/01\/sognare-sleep-club-descanso-lifestyle\/","title":{"rendered":"Sognare Sleep Club: cuando descansar tambi\u00e9n se vuelve parte del lifestyle"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dormir bien suele quedar al final de la lista cuando hablamos de productividad, ejercicio, trabajo o bienestar. Pero Sognare quiere cambiar esa conversaci\u00f3n con <strong>Sognare Sleep Club<\/strong>, una plataforma de contenido que reuni\u00f3 a especialistas, creativos, emprendedores y figuras del lifestyle para hablar de algo que todos hacemos, pero que pocas veces compartimos: c\u00f3mo descansamos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En menos de tres meses, el proyecto super\u00f3 los <strong>5.8 millones de interacciones en Instagram<\/strong>, mientras que las interacciones con el perfil de Sognare crecieron 205% mes contra mes. Uno de sus contenidos, un house tour protagonizado por el Dr. Patricio Ochoa, super\u00f3 las 145 mil reproducciones.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"345\" height=\"558\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-2024212073-1790875575674.png?resize=345%2C558&#038;ssl=1\" alt=\"\" class=\"wp-image-130760\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-2024212073-1790875575674.png?w=345&amp;ssl=1 345w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-2024212073-1790875575674.png?resize=185%2C300&amp;ssl=1 185w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">El descanso como parte de una vida que tambi\u00e9n queremos disfrutar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La idea detr\u00e1s de Sleep Club parte de una pregunta bastante sencilla: <strong>\u00bfc\u00f3mo descansa la gente que admiramos?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de hablar \u00fanicamente de almohadas, colchones o productos para dormir, Sognare llev\u00f3 la conversaci\u00f3n hacia todo aquello que rodea al descanso: recuperaci\u00f3n, rutinas, bienestar, h\u00e1bitos y hasta los sue\u00f1os que perseguimos cuando estamos despiertos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campa\u00f1a busca que la marca sea asociada no solamente con dormir, sino con una conversaci\u00f3n m\u00e1s amplia sobre c\u00f3mo el descanso influye en la manera en que vivimos el resto del d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLas marcas m\u00e1s fuertes no se adue\u00f1an solo de una categor\u00eda, se adue\u00f1an de una conversaci\u00f3n\u201d, explic\u00f3 Regina Tellez, Head of Marketing de Sognare. Desde esa perspectiva naci\u00f3 Sleep Club: una manera de hablar del descanso desde diferentes experiencias y no \u00fanicamente desde el producto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"310\" height=\"564\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-2024212073-1790875600415.png?resize=310%2C564&#038;ssl=1\" alt=\"\" class=\"wp-image-130761\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-2024212073-1790875600415.png?w=310&amp;ssl=1 310w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-2024212073-1790875600415.png?resize=165%2C300&amp;ssl=1 165w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ocho perfiles, ocho maneras de entender el descanso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para construir esta conversaci\u00f3n, Sognare reuni\u00f3 a ocho embajadores provenientes de mundos distintos. Entre ellos est\u00e1n el <strong>Dr. Patricio Ochoa<\/strong>, quien aporta una perspectiva m\u00e9dica sobre longevidad y recuperaci\u00f3n, y <strong>Michelle Grinberg<\/strong>, especialista en sue\u00f1o y h\u00e1bitos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n participan <strong>Val de la Torre<\/strong>, desde temas relacionados con resiliencia; <strong>Ana Jimena<\/strong>, con una mirada hacia bienestar, movimiento y emprendimiento; y <strong>Anuar Lay\u00f3n<\/strong>, desde la creatividad y la cultura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La lista se completa con <strong>Kari &amp; Gera<\/strong>, quienes muestran el descanso desde la vida en pareja; e <strong>Ivana<\/strong>, con una perspectiva m\u00e1s enfocada en lifestyle, rutinas y bienestar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada participante abri\u00f3 las puertas de su casa para mostrar parte de su rutina nocturna y responder una pregunta que conecta las dos ideas centrales del proyecto: <strong>\u00bfcon qu\u00e9 sue\u00f1as?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed, el concepto de sue\u00f1o no se queda \u00fanicamente en las horas que pasamos dormidos. Tambi\u00e9n habla de los proyectos, metas y cosas que queremos construir mientras estamos despiertos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"357\" height=\"575\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-2024212073-1790875624019.png?resize=357%2C575&#038;ssl=1\" alt=\"\" class=\"wp-image-130762\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-2024212073-1790875624019.png?w=357&amp;ssl=1 357w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-2024212073-1790875624019.png?resize=186%2C300&amp;ssl=1 186w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1s que una campa\u00f1a, una serie de contenido<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los puntos interesantes de Sleep Club es que Sognare decidi\u00f3 alejarse del formato tradicional de colaboraci\u00f3n con influencers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto se construy\u00f3 como una especie de serie editorial dividida en diferentes formatos. Primero se presenta a cada embajador; despu\u00e9s aparecen sesiones de preguntas y respuestas de menos de 40 segundos, el <strong>Sognare Market<\/strong>, donde cada participante selecciona sus productos favoritos, y finalmente los house tours, que muestran sus espacios y rutinas de noche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las publicaciones fueron apareciendo de manera intercalada y en colaboraci\u00f3n con los perfiles de cada participante, haciendo que el proyecto tuviera continuidad en lugar de sentirse como una serie de publicaciones aisladas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El producto est\u00e1 presente, pero integrado dentro de las rutinas de cada persona. La intenci\u00f3n, de acuerdo con Sognare, fue que las recomendaciones aparecieran desde la elecci\u00f3n personal y no \u00fanicamente como una menci\u00f3n publicitaria.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"415\" height=\"739\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images282729.jpg?resize=415%2C739&#038;ssl=1\" alt=\"\" class=\"wp-image-130763\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images282729.jpg?w=415&amp;ssl=1 415w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images282729.jpg?resize=168%2C300&amp;ssl=1 168w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Los n\u00fameros detr\u00e1s de Sleep Club<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La conversaci\u00f3n tambi\u00e9n se reflej\u00f3 en las m\u00e9tricas de la marca. En menos de tres meses, <strong>Sognare Sleep Club acumul\u00f3 m\u00e1s de 5.8 millones de interacciones en Instagram<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La marca tambi\u00e9n identific\u00f3 picos de b\u00fasqueda coincidentes con los d\u00edas en que se publicaron los videos de Sleep Club. A esto se sum\u00f3 un incremento en las sesiones de su tienda en l\u00ednea a partir de la segunda quincena de julio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los contenidos que m\u00e1s llam\u00f3 la atenci\u00f3n fue el house tour del Dr. Patricio Ochoa, que super\u00f3 las <strong>145 mil reproducciones<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, el perfil de Sognare registr\u00f3 un crecimiento de <strong>205% en interacciones mes contra mes<\/strong>, mientras que las visitas al perfil aumentaron 27.5%, con m\u00e1s de 5 mil visitas solamente durante agosto.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"169\" height=\"300\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images282829-169x300.jpg?resize=169%2C300&#038;ssl=1\" alt=\"\" class=\"wp-image-130764\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images282829.jpg?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images282829.jpg?w=416&amp;ssl=1 416w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 sigue para Sognare Sleep Club?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de estos primeros resultados, Sognare contempla convertir Sleep Club en una plataforma permanente, con nuevas temporadas y nuevos invitados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La marca tambi\u00e9n plantea incorporar conversaciones con especialistas, experiencias presenciales y contenido educativo alrededor del descanso y el bienestar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 de una campa\u00f1a puntual, la apuesta de Sognare es mantener abierta una conversaci\u00f3n que puede ser bastante cotidiana: entender c\u00f3mo descansamos, qu\u00e9 hacemos para recuperar energ\u00eda y qu\u00e9 sue\u00f1os queremos perseguir cuando comienza el d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque quiz\u00e1 hablar de dormir bien no deber\u00eda aparecer solamente cuando estamos cansados. Tambi\u00e9n puede ser parte de la manera en que entendemos nuestro bienestar y, s\u00ed, de la vida que queremos construir cuando estamos despiertos.<\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-130766\" data-postid=\"130766\" class=\"themify_builder_content themify_builder_content-130766 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Sognare Sleep Club reuni\u00f3 a especialistas, creativos y emprendedores para hablar de descanso, bienestar y los sue\u00f1os que perseguimos.<\/p>\n","protected":false},"author":4,"featured_media":130765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[45],"tags":[165,12911,7309,1270,9648,8041,144,15233,15234,7308],"class_list":["post-130766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bienestar","tag-bienestar","tag-campanas","tag-descanso","tag-instagram","tag-lifestyle","tag-marketing","tag-mexico","tag-sognare","tag-sognare-sleep-club","tag-sueno","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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