{"id":130804,"date":"2026-10-01T12:01:44","date_gmt":"2026-10-01T18:01:44","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/01\/rexona-invisible-balm-antitranspirante-2\/"},"modified":"2026-10-01T12:01:44","modified_gmt":"2026-10-01T18:01:44","slug":"rexona-invisible-balm-antitranspirante-2","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/01\/rexona-invisible-balm-antitranspirante-2\/","title":{"rendered":"Rexona Invisible Balm: el antitranspirante que cambia la experiencia de usar una barra"},"content":{"rendered":"\n

Hay productos que forman parte de la rutina sin que realmente pensemos demasiado en ellos. El antitranspirante es uno de esos b\u00e1sicos que usamos todos los d\u00edas, pero \u00bfqu\u00e9 pasar\u00eda si adem\u00e1s de proteger contra el sudor y el mal olor, la aplicaci\u00f3n se sintiera diferente? Rexona parte de esa idea para presentar Invisible Balm<\/strong>, un nuevo antitranspirante que lleva una f\u00f3rmula a base de agua al formato de barra.<\/p>\n\n\n\n

La propuesta combina la protecci\u00f3n de un antitranspirante con una aplicaci\u00f3n suave y ligera, buscando que el producto se deslice f\u00e1cilmente sobre la piel, sin sensaci\u00f3n pegajosa y sin dejar residuos visibles en la ropa.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Una barra que se siente m\u00e1s como una crema<\/h2>\n\n\n\n

Una de las caracter\u00edsticas principales de Rexona Invisible Balm<\/strong> est\u00e1 en su textura. Aunque conserva la practicidad de una barra s\u00f3lida, su aplicador est\u00e1 dise\u00f1ado para ofrecer una sensaci\u00f3n m\u00e1s cercana a la de una crema hidratante.<\/p>\n\n\n\n

Su f\u00f3rmula cuenta con la tecnolog\u00eda patentada 6X Hydro Protect<\/strong> y contiene 3% de glicerina humectante, un ingrediente conocido por sus propiedades para ayudar a mantener la piel suave e hidratada. Adem\u00e1s, est\u00e1 dermatol\u00f3gicamente probada y fue testeada en piel sensible.<\/p>\n\n\n\n

De acuerdo con pruebas realizadas con consumidoras mexicanas, el 100% se\u00f1al\u00f3 que el producto se desliza c\u00f3moda y f\u00e1cilmente sobre la piel, mientras que el 98% consider\u00f3 que su aplicaci\u00f3n es f\u00e1cil y no pegajosa. El 99% tambi\u00e9n indic\u00f3 que se absorbe y seca r\u00e1pidamente y que deja la piel suave e hidratada.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Protecci\u00f3n que no se queda en la ropa<\/h2>\n\n\n\n

La experiencia de aplicaci\u00f3n es solo una parte de la propuesta. Invisible Balm<\/strong> incorpora tecnolog\u00eda antitranspirante para ayudar a proteger contra el sudor y el mal olor, al mismo tiempo que busca mantener una sensaci\u00f3n de frescura y sequedad.<\/p>\n\n\n\n

Otro de sus atributos est\u00e1 precisamente en lo que no deja: el producto est\u00e1 dise\u00f1ado para no dejar residuos en la ropa y forma una barrera antitranspirante invisible sobre la piel. Adem\u00e1s, no es necesario esperar a que se seque despu\u00e9s de aplicarlo.<\/p>\n\n\n\n

La idea es bastante sencilla: que puedas ponerte el antitranspirante y continuar con tu rutina sin tener que pensar demasiado en \u00e9l.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfPor qu\u00e9 importa c\u00f3mo se siente un antitranspirante?<\/h2>\n\n\n\n

Rexona tambi\u00e9n pone sobre la mesa algo que normalmente pasa desapercibido: la importancia de las sensaciones que experimentamos durante una rutina cotidiana.<\/p>\n\n\n\n

La investigaci\u00f3n en \u00e1reas como la neurociencia y la neurocosm\u00e9tica ha estudiado la comunicaci\u00f3n entre la piel y el cerebro y c\u00f3mo est\u00edmulos como el tacto, la temperatura, la presi\u00f3n, las texturas y los aromas pueden participar en nuestra percepci\u00f3n de una experiencia.<\/p>\n\n\n\n

\u201cLa piel es tambi\u00e9n el medio por el cual el mundo llega a los seres humanos\u201d, explic\u00f3 la doctora Lisbeth Miranda, especialista en Ciencias Biom\u00e9dicas por la UNAM, al hablar de la relaci\u00f3n entre las se\u00f1ales que recibe la piel y la manera en que estas pueden convertirse en emociones, recuerdos y experiencias.<\/p>\n\n\n\n

En ese contexto, la sensaci\u00f3n que deja un producto tambi\u00e9n puede formar parte de c\u00f3mo vivimos un momento tan cotidiano como prepararnos para salir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Seis fragancias para elegir seg\u00fan tu estilo<\/h2>\n\n\n\n

Rexona Invisible Balm<\/strong> llega con opciones tanto para mujer como para hombre, con fragancias pensadas para diferentes gustos.<\/p>\n\n\n\n

En el portafolio femenino se encuentran Melocot\u00f3n y Peon\u00eda<\/strong>, que combina toronja y durazno con jazm\u00edn y peon\u00eda; Jazm\u00edn y Vainilla<\/strong>, con flores blancas y vainilla; y C\u00edtricos y Magnolia<\/strong>, que mezcla notas c\u00edtricas, acordes florales y almizcles limpios.<\/p>\n\n\n\n

Para hombre, el portafolio incluye Ocean Fresh<\/strong>, con una fragancia fresca y una base amaderada; Mint Fresh<\/strong>, con notas herbales, s\u00e1ndalo y acordes empolvados; y Citrus Fresh<\/strong>, que combina notas c\u00edtricas con acordes marinos y verdes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Invisible Balm lleva la rutina a otro nivel<\/h2>\n\n\n\n

Con Invisible Balm, Rexona apuesta por combinar caracter\u00edsticas que normalmente encontramos en diferentes formatos de antitranspirante: la practicidad de una barra, una aplicaci\u00f3n suave y una f\u00f3rmula que incorpora ingredientes asociados con el cuidado de la piel, sin dejar de lado la protecci\u00f3n contra el sudor y el mal olor.<\/p>\n\n\n\n

El resultado busca que algo tan cotidiano como aplicar antitranspirante tambi\u00e9n pueda sentirse bien. Porque, aunque no siempre les prestamos atenci\u00f3n, muchas de las experiencias que construyen nuestro d\u00eda est\u00e1n justamente en esos peque\u00f1os detalles.<\/p>\n\n\n\n

Rexona Invisible Balm ya est\u00e1 disponible en presentaciones para mujer y hombre.<\/strong><\/p>\n\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Rexona Invisible Balm llega con f\u00f3rmula a base de agua, tecnolog\u00eda 6X Hydro Protect y una aplicaci\u00f3n suave, ligera y sin sensaci\u00f3n pegajosa.<\/p>\n","protected":false},"author":4,"featured_media":130803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9858],"tags":[15003,5143,165,6975,15244,9648,144,13876,15243,88,15004],"class_list":["post-130804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-belleza","tag-antitranspirante","tag-belleza","tag-bienestar","tag-cuidado-personal","tag-desodorante","tag-lifestyle","tag-mexico","tag-rexona","tag-rexona-invisible-balm","tag-skincare","tag-unilever","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nRexona 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