{"id":131036,"date":"2026-10-03T11:30:43","date_gmt":"2026-10-03T17:30:43","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/03\/tecate-ice-light-tecnologia-extra-fresh\/"},"modified":"2026-10-03T11:30:43","modified_gmt":"2026-10-03T17:30:43","slug":"tecate-ice-light-tecnologia-extra-fresh","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/03\/tecate-ice-light-tecnologia-extra-fresh\/","title":{"rendered":"Tecate ICE Light quiere llevar la frescura de la cerveza light a otro nivel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La categor\u00eda de cerveza light sigue buscando nuevas formas de ofrecer una experiencia m\u00e1s ligera sin dejar de lado el sabor. En esta conversaci\u00f3n entra <strong>Tecate ICE Light<\/strong>, una propuesta que apuesta por una caracter\u00edstica muy espec\u00edfica: mantener la sensaci\u00f3n de frescura durante toda la experiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La marca presenta su <strong>tecnolog\u00eda Extra Fresh<\/strong>, un concepto relacionado con el proceso de elaboraci\u00f3n que busca prolongar la percepci\u00f3n de frescura en el paladar, desde el primer hasta el \u00faltimo sorbo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es la tecnolog\u00eda Extra Fresh?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con Tecate, Extra Fresh no consiste simplemente en servir la cerveza m\u00e1s fr\u00eda. La propuesta parte de modificaciones en el proceso de elaboraci\u00f3n para conseguir una sensaci\u00f3n de frescura que permanezca durante m\u00e1s tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los elementos involucrados se encuentran variables como la <strong>formulaci\u00f3n, la carbonataci\u00f3n y el balance de sus componentes<\/strong>. La combinaci\u00f3n de estos factores busca conseguir un perfil ligero y refrescante sin modificar la esencia de la cerveza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La idea es que la sensaci\u00f3n de frescura no dependa \u00fanicamente de la temperatura, sino que forme parte de las caracter\u00edsticas de la bebida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una cerveza light con un perfil m\u00e1s refrescante<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los puntos que Tecate destaca de ICE Light es el equilibrio entre <strong>aroma, sabor y cuerpo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta busca evitar una sensaci\u00f3n de saturaci\u00f3n en el paladar y mantener un perfil ligero que facilite una experiencia de frescura prolongada. La carbonataci\u00f3n tambi\u00e9n juega un papel importante, al aportar mayor vivacidad en cada sorbo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ese sentido, la tecnolog\u00eda Extra Fresh se plantea como una innovaci\u00f3n en el proceso de elaboraci\u00f3n y no como resultado de a\u00f1adir ingredientes externos para modificar la sensaci\u00f3n de frescura.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/TecateIceSC3ADesNoes-819x1024.jpg?resize=819%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-131034\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/TecateIceSC3ADesNoes.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/TecateIceSC3ADesNoes.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/TecateIceSC3ADesNoes.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/TecateIceSC3ADesNoes.jpg?w=1024&amp;ssl=1 1024w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 diferencia a Tecate ICE Light?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tecate se\u00f1ala que ICE Light mantiene el sabor caracter\u00edstico de <strong>Tecate Light<\/strong>, pero incorpora la tecnolog\u00eda Extra Fresh para conseguir una sensaci\u00f3n m\u00e1s ligera y limpia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La combinaci\u00f3n busca conservar el car\u00e1cter de la cerveza mientras modifica la percepci\u00f3n de frescura a lo largo de la experiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las caracter\u00edsticas que la marca destaca se encuentran un perfil ligero y balanceado, una carbonataci\u00f3n optimizada y un equilibrio entre aroma, sabor y cuerpo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Extra Fresh: una nueva manera de pensar la cerveza light<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 de presentar una nueva cerveza, la propuesta de Tecate pone el foco en una caracter\u00edstica que suele ser central dentro de la categor\u00eda: la sensaci\u00f3n de frescura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con <strong>Tecate ICE Light<\/strong>, la marca busca que esta percepci\u00f3n se mantenga de principio a fin, utilizando ajustes en el proceso de elaboraci\u00f3n para construir una experiencia m\u00e1s ligera y refrescante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed, Extra Fresh se convierte en el elemento principal de una propuesta que busca replantear lo que puede ofrecer una cerveza light: no solamente un perfil ligero, sino una sensaci\u00f3n de frescura dise\u00f1ada para acompa\u00f1ar toda la experiencia.<\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-131036\" data-postid=\"131036\" class=\"themify_builder_content themify_builder_content-131036 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Tecate ICE Light presenta Extra Fresh, una tecnolog\u00eda enfocada en prolongar la sensaci\u00f3n de frescura y mantener un perfil ligero y balanceado.<\/p>\n","protected":false},"author":4,"featured_media":131035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6870],"tags":[6954,6991,15544,15543,15545,4303,144,14610,8073,15542],"class_list":["post-131036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodie","tag-bebidas","tag-cerveza","tag-cerveza-light","tag-extra-fresh","tag-industria-cervecera","tag-innovacion","tag-mexico","tag-novedades","tag-tecate","tag-tecate-ice-light","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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