{"id":131100,"date":"2026-10-07T21:03:25","date_gmt":"2026-10-08T03:03:25","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/07\/activarte-little-caesars-canchas-comunidad-mexico\/"},"modified":"2026-10-07T21:03:25","modified_gmt":"2026-10-08T03:03:25","slug":"activarte-little-caesars-canchas-comunidad-mexico","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/07\/activarte-little-caesars-canchas-comunidad-mexico\/","title":{"rendered":"ACTIVARTE por Little Caesars: cuando una cancha se convierte en punto de encuentro"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 pasa cuando una cancha deja de ser solamente un lugar para jugar y se convierte en un espacio que representa a toda una comunidad? Esa es la idea detr\u00e1s de <strong>ACTIVARTE por Little Caesars<\/strong>, un nuevo programa social que busca recuperar canchas deportivas de uso p\u00fablico en M\u00e9xico a trav\u00e9s del arte, el deporte y la participaci\u00f3n de quienes viven alrededor de ellas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa nace despu\u00e9s de 20 a\u00f1os de presencia de Little Caesars en M\u00e9xico y se desarrolla en alianza con <strong>Fundaci\u00f3n Placemaking<\/strong> y <strong>The Place Institute<\/strong>. Su objetivo es intervenir distintos espacios para convertirlos en lugares donde las personas puedan hacer actividad f\u00edsica, convivir y apropiarse nuevamente de su entorno.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"588\" height=\"393\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images283029.jpg?resize=588%2C393&#038;ssl=1\" alt=\"\" class=\"wp-image-131095\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images283029.jpg?w=588&amp;ssl=1 588w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images283029.jpg?resize=300%2C201&amp;ssl=1 300w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">La primera cancha est\u00e1 en Azcapotzalco<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El primer cap\u00edtulo de ACTIVARTE comenz\u00f3 en el <strong>Deportivo 20 de Noviembre \u201cLa Rosita\u201d<\/strong>, en Azcapotzalco, donde una multicancha fue renovada por Fundaci\u00f3n Placemaking y The Place Institute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero la transformaci\u00f3n no comenz\u00f3 con pintura. Antes de intervenir el espacio se realiz\u00f3 un <strong>Taller de Dise\u00f1o Participativo<\/strong>, en el que vecinos y usuarios de la cancha compartieron ideas, recuerdos y propuestas sobre aquello que quer\u00edan ver reflejado en el lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de esas conversaciones, la artista urbana local <strong>Marian Aranda<\/strong> convirti\u00f3 las historias de la comunidad en el dise\u00f1o de la cancha. El resultado busca representar la identidad y energ\u00eda de Azcapotzalco, utilizando el arte como una manera de conectar el espacio con las personas que lo viven.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed, la cancha no solamente cambia visualmente: la intenci\u00f3n es que tenga elementos que hagan que quienes la utilizan puedan reconocer parte de su propia comunidad en ella.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deporte, arte y convivencia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La reapertura se convirti\u00f3 tambi\u00e9n en una celebraci\u00f3n para los habitantes de la zona. M\u00e1s de <strong>250 personas<\/strong> participaron en una jornada que reuni\u00f3 m\u00fasica, arte, deporte y, por supuesto, Pizza! Pizza! de Little Caesars.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images283129-300x200.jpg?resize=300%2C200&#038;ssl=1\" alt=\"\" class=\"wp-image-131096\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images283129.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images283129.jpg?w=600&amp;ssl=1 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los momentos principales fue la patada inaugural realizada por <strong>Manuel Negrete<\/strong>, leyenda del f\u00fatbol mexicano, junto con ni\u00f1as y ni\u00f1os de la comunidad. Tambi\u00e9n particip\u00f3 <strong>Nancy Merlene N\u00fa\u00f1ez Res\u00e9ndiz<\/strong>, alcaldesa de Azcapotzalco, quien destac\u00f3 la importancia de recuperar espacios p\u00fablicos seguros y dignos para el juego y la convivencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La idea detr\u00e1s de ACTIVARTE parte precisamente de ah\u00ed: un espacio recuperado puede convertirse en una oportunidad para que las personas vuelvan a encontrarse, especialmente ni\u00f1as, ni\u00f1os y familias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La comunidad tambi\u00e9n dise\u00f1a el espacio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los elementos m\u00e1s interesantes del programa es que cada intervenci\u00f3n parte de la historia del lugar. En vez de aplicar un mismo dise\u00f1o a todas las canchas, ACTIVARTE busca que cada una tenga una identidad propia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para <strong>Luciana Renner<\/strong>, directora ejecutiva de Fundaci\u00f3n Placemaking, el impacto comienza cuando las personas activan y transforman los espacios p\u00fablicos hasta sentirlos propios. Bajo esta visi\u00f3n, recuperar una cancha no consiste \u00fanicamente en mejorar su apariencia, sino en generar las condiciones para que vuelva a tener vida cotidiana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, el arte funciona como una herramienta de participaci\u00f3n y no solamente como decoraci\u00f3n. La intervenci\u00f3n de Marian Aranda en Azcapotzalco naci\u00f3 de las historias y propuestas de quienes ya utilizaban el espacio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ACTIVARTE quiere llegar a m\u00e1s comunidades<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La renovaci\u00f3n de la cancha de La Rosita es apenas el primer paso de <strong>ACTIVARTE por Little Caesars<\/strong>. El programa continuar\u00e1 llegando a nuevas comunidades mexicanas con intervenciones que combinar\u00e1n deporte, arte y convivencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada cancha tendr\u00e1 una historia diferente y, por lo tanto, tambi\u00e9n una intervenci\u00f3n distinta. Lo que permanece es la intenci\u00f3n de recuperar espacios p\u00fablicos y convertirlos en puntos de encuentro para las comunidades.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images283229-300x225.jpg?resize=300%2C225&#038;ssl=1\" alt=\"\" class=\"wp-image-131097\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images283229.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images283229.jpg?w=640&amp;ssl=1 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de dos d\u00e9cadas compartiendo Pizza! Pizza! en M\u00e9xico, Little Caesars busca ampliar esa relaci\u00f3n m\u00e1s all\u00e1 de sus restaurantes con un proyecto que apuesta por algo mucho m\u00e1s cotidiano: tener lugares donde las personas puedan jugar, convivir, hacer comunidad y sentirse parte de su propio entorno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque a veces recuperar un espacio no requiere construir algo completamente nuevo. Tambi\u00e9n puede comenzar por volver a darle vida a un lugar que ya existe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-131100\" data-postid=\"131100\" class=\"themify_builder_content themify_builder_content-131100 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Little Caesars presenta ACTIVARTE, un programa que busca recuperar canchas deportivas p\u00fablicas mediante arte, deporte y participaci\u00f3n de las comunidades mexicanas.<\/p>\n","protected":false},"author":4,"featured_media":131099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[45,6870],"tags":[15595,10820,15598,8969,6946,15599,15596,14332,15601,15600,144,13806,13897,15597],"class_list":["post-131100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bienestar","category-foodie","tag-activarte","tag-arte-urbano","tag-azcapotzalco","tag-comunidad","tag-deporte","tag-espacios-publicos","tag-fundacion-placemaking","tag-little-caesars","tag-manuel-negrete","tag-marian-aranda","tag-mexico","tag-programas-sociales","tag-responsabilidad-social","tag-the-place-institute","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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