{"id":131124,"date":"2026-10-07T21:32:04","date_gmt":"2026-10-08T03:32:04","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/07\/va-por-mi-cuenta-2026-inseguridad-alimentaria\/"},"modified":"2026-10-07T21:32:04","modified_gmt":"2026-10-08T03:32:04","slug":"va-por-mi-cuenta-2026-inseguridad-alimentaria","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/07\/va-por-mi-cuenta-2026-inseguridad-alimentaria\/","title":{"rendered":"Va por Mi Cuenta 2026: peque\u00f1as acciones que buscan alimentar un cambio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A veces un donativo puede parecer algo peque\u00f1o, pero cuando miles de personas hacen lo mismo, el resultado puede convertirse en algo mucho m\u00e1s grande. Esa es la idea detr\u00e1s de <strong>Va por Mi Cuenta<\/strong>, el movimiento impulsado por Fundaci\u00f3n Alsea que este a\u00f1o regresa con una nueva campa\u00f1a para contribuir a combatir la inseguridad alimentaria en M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de alcanzar una recaudaci\u00f3n r\u00e9cord de <strong>62.3 millones de pesos en 2025<\/strong>, la iniciativa comienza su edici\u00f3n n\u00famero 14 con el mensaje <strong>\u201cVAVAVAVA\u201d<\/strong>, una invitaci\u00f3n a convertir las acciones cotidianas en apoyo para quienes m\u00e1s lo necesitan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campa\u00f1a estar\u00e1 activa del <strong>1 de octubre al 30 de noviembre de 2026<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios12822928129-1-1024x576.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-131120\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios12822928129-1.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios12822928129-1.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios12822928129-1.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios12822928129-1.jpg?w=1500&amp;ssl=1 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Una recaudaci\u00f3n que ya se convirti\u00f3 en apoyo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados de la campa\u00f1a anterior muestran el impacto que puede alcanzar la participaci\u00f3n colectiva. Los 62.3 millones de pesos recaudados durante 2025 permitieron beneficiar a <strong>m\u00e1s de 1.4 millones de personas de comunidades vulnerables durante 2026<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para esta nueva edici\u00f3n, Va por Mi Cuenta busca mantener ese impulso y sumar nuevamente a consumidores, marcas y aliados alrededor de una problem\u00e1tica que contin\u00faa presente en el pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con la Encuesta Intercensal 2025 del INEGI, <strong>3.8 millones de hogares con menores de edad enfrentaron restricciones alimentarias por falta de dinero o recursos<\/strong>. Frente a esta realidad, la campa\u00f1a busca que las aportaciones formen parte de acciones que las personas ya realizan todos los d\u00edas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pedacito llega para representar el poder de sumar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las novedades de este a\u00f1o es <strong>Pedacito<\/strong>, un nuevo personaje creado para representar el concepto central de la campa\u00f1a: una aportaci\u00f3n individual puede parecer peque\u00f1a, pero puede crecer cuando se conecta con las acciones de muchas otras personas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La idea tambi\u00e9n se refleja en las distintas formas de participar. Durante los dos meses de campa\u00f1a ser\u00e1 posible realizar donativos en establecimientos participantes de <strong>Domino\u2019s, Starbucks, Vips, Burger King, Chili\u2019s, Italianni\u2019s, P.F. Chang\u2019s y The Cheesecake Factory<\/strong>, adem\u00e1s de hacerlo mediante la p\u00e1gina oficial de Va por Mi Cuenta.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios128129-1-1024x576.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-131121\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios128129-1.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios128129-1.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios128129-1.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios128129-1.jpg?w=1500&amp;ssl=1 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n habr\u00e1 <strong>productos con causa<\/strong>, una alternativa que busca integrar la participaci\u00f3n a experiencias cotidianas como salir a comer o tomar un caf\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1s marcas se suman a la causa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este a\u00f1o, <strong>Corporaci\u00f3n Mexicana de Restaurantes (CMR) y Fundaci\u00f3n CMR<\/strong> se incorporan al Movimiento Va por Mi Cuenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La alianza permitir\u00e1 ampliar las opciones para participar a trav\u00e9s de productos con causa de marcas como <strong>Olive Garden, Wings y Sushiitto<\/strong>, sumando nuevas alternativas a la campa\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Fundaci\u00f3n CMR, esta colaboraci\u00f3n tambi\u00e9n representa una oportunidad para fortalecer la relaci\u00f3n entre el sector privado y las organizaciones dedicadas a atender problem\u00e1ticas sociales, particularmente aquellas relacionadas con la alimentaci\u00f3n durante la primera infancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">14 a\u00f1os trabajando por la seguridad alimentaria<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Va por Mi Cuenta naci\u00f3 en 2012 y, desde entonces, el movimiento ha servido <strong>cerca de 10 millones de comidas nutritivas<\/strong>. Actualmente, sus iniciativas benefician a m\u00e1s de 1.4 millones de personas cada a\u00f1o mediante proyectos desarrollados por Fundaci\u00f3n Alsea junto con organizaciones aliadas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios28129-1-1024x576.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"\" class=\"wp-image-131122\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios28129-1.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios28129-1.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios28129-1.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/Mtra.AnaBerthaPC3A9rezLizaur2CIvonneMadridyniC3B1osbeneficiarios28129-1.jpg?w=1500&amp;ssl=1 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Durante 2026, Fundaci\u00f3n Alsea mantiene apoyo a <strong>22 proyectos relacionados con la alimentaci\u00f3n<\/strong>, trabajando de la mano de instituciones como Un Kilo de Ayuda, BiFAM, Christel House M\u00e9xico, Fundaci\u00f3n \u00bfSab\u00edas Qu\u00e9\u2026?, Fundaci\u00f3n Nutriendo por un Futuro, Fundaci\u00f3n para la Asistencia Educativa y Patronato Pro Zona Mazahua, entre otras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 de una campa\u00f1a de recaudaci\u00f3n, el movimiento busca mantener una red de colaboraci\u00f3n alrededor de una problem\u00e1tica que sigue afectando a millones de personas en M\u00e9xico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VAVAVAVA: cuando muchas acciones hacen la diferencia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campa\u00f1a 2026 parte de una idea sencilla: no siempre se necesita hacer algo enorme para comenzar a generar un cambio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un donativo, elegir un producto con causa o simplemente decidir participar puede parecer una acci\u00f3n peque\u00f1a de manera individual. Pero cuando muchas personas hacen lo mismo, el impacto puede multiplicarse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con <strong>\u201cVAVAVAVA\u201d<\/strong>, Va por Mi Cuenta vuelve a poner esa idea en el centro y abre una nueva etapa de su movimiento para seguir apoyando proyectos enfocados en la seguridad alimentaria de comunidades vulnerables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque a veces todo empieza con un peque\u00f1o \u201cva\u201d. Y cuando se suman muchos, puede convertirse en mucho m\u00e1s.<\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-131124\" data-postid=\"131124\" class=\"themify_builder_content themify_builder_content-131124 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Va por Mi Cuenta regresa con su campa\u00f1a 2026 bajo el mensaje \u201cVAVAVAVA\u201d, despu\u00e9s de recaudar 62.3 millones de pesos en 2025.<\/p>\n","protected":false},"author":4,"featured_media":131123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[791],"tags":[15628,15624,15629,15626,14902,15621,15625,7979,15623,144,15627,13897,15622,15620],"class_list":["post-131124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","tag-alsea","tag-campanas-sociales","tag-comunidades-vulnerables","tag-donativos","tag-filantropia","tag-fundacion-alsea","tag-fundacion-cmr","tag-infancia","tag-inseguridad-alimentaria","tag-mexico","tag-productos-con-causa","tag-responsabilidad-social","tag-seguridad-alimentaria","tag-va-por-mi-cuenta","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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