{"id":131193,"date":"2026-10-09T12:38:51","date_gmt":"2026-10-09T18:38:51","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/09\/ihg-montserrat-oliver-viajar-a-la-mexicana\/"},"modified":"2026-10-09T12:38:51","modified_gmt":"2026-10-09T18:38:51","slug":"ihg-montserrat-oliver-viajar-a-la-mexicana","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/09\/ihg-montserrat-oliver-viajar-a-la-mexicana\/","title":{"rendered":"IHG y Montserrat Oliver presentan \u201cViajar a la Mexicana\u201d"},"content":{"rendered":"\n

Quienes suelen organizar los planes, recibir invitados y estar al pendiente de todo tambi\u00e9n necesitan una pausa de vez en cuando. A partir de esa idea, IHG Hotels & Resorts presenta en M\u00e9xico \u201cViajar a la Mexicana\u201d<\/strong>, una campa\u00f1a protagonizada por Montserrat Oliver que propone cambiar los roles y disfrutar de la experiencia de ser quien recibe la atenci\u00f3n.<\/p>\n\n\n\n

La iniciativa forma parte de When the Host Needs Hosting<\/em>, una campa\u00f1a global que llega por primera vez al mercado mexicano con una interpretaci\u00f3n local. El concepto retoma una caracter\u00edstica muy presente en la cultura del pa\u00eds: la hospitalidad entendida como una manera natural de hacer sentir c\u00f3modas y bienvenidas a las personas. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Montserrat Oliver cambia de papel<\/h2>\n\n\n\n

Despu\u00e9s de d\u00e9cadas conduciendo entrevistas, programas de televisi\u00f3n y conversaciones con figuras del entretenimiento, Montserrat Oliver est\u00e1 acostumbrada a ocupar el lugar de anfitriona. En esta ocasi\u00f3n, la conductora, modelo y empresaria cambia de perspectiva para convertirse en la hu\u00e9sped.<\/p>\n\n\n\n

La campa\u00f1a juega precisamente con ese contraste. En lugar de estar pendiente de los dem\u00e1s, Oliver tiene la oportunidad de relajarse, desconectarse de sus responsabilidades y dejar que alguien m\u00e1s se encargue de los detalles.<\/p>\n\n\n\n

Para ella, viajar a la mexicana significa llegar a un lugar donde pueda sentirse c\u00f3moda, disfrutar sin preocupaciones y experimentar esa sensaci\u00f3n de estar a gusto, incluso lejos de casa. La propuesta busca conectar con quienes suelen asumir el papel de anfitriones y pocas veces se permiten recibir el mismo cuidado que ofrecen.<\/p>\n\n\n\n

\u00bfQu\u00e9 significa viajar a la mexicana?<\/h2>\n\n\n\n

M\u00e1s que una referencia a los destinos nacionales, \u201cViajar a la Mexicana\u201d habla de una forma de vivir la hospitalidad. En M\u00e9xico, recibir a alguien suele implicar procurar su comodidad, compartir y hacer que se sienta parte del espacio desde el primer momento.<\/p>\n\n\n\n

IHG toma esa costumbre como punto de partida para construir una campa\u00f1a que relaciona la experiencia de viajar con la posibilidad de soltar el control. La idea es que los hu\u00e9spedes puedan dejar los pendientes en manos de quienes los reciben y concentrarse en disfrutar su estancia.<\/p>\n\n\n\n

David R\u00edos, vicepresidente regional de Marketing, Comercial y Revenue Management para Latinoam\u00e9rica, el Caribe y M\u00e9xico (MLAC) en IHG Hotels & Resorts, destac\u00f3 que esa calidez forma parte de la manera en que los mexicanos se relacionan. Desde la perspectiva de la compa\u00f1\u00eda, llevar esa verdad cultural a la campa\u00f1a global permite crear una historia m\u00e1s cercana al p\u00fablico local.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Una campa\u00f1a global con una mirada local<\/h2>\n\n\n\n

When the Host Needs Hosting<\/em> naci\u00f3 como una plataforma internacional de IHG y contin\u00faa expandi\u00e9ndose con historias protagonizadas por anfitriones reconocidos en distintos mercados. La versi\u00f3n mexicana incorpora elementos culturales propios para darle una identidad particular, sin perder el mensaje central de la iniciativa.<\/p>\n\n\n\n

La campa\u00f1a tambi\u00e9n pone el foco en la masterbrand IHG Hotels & Resorts, que re\u00fane un portafolio de 21 marcas hoteleras. En lugar de promocionar exclusivamente una propiedad o una marca individual, la propuesta busca comunicar una idea com\u00fan de hospitalidad a trav\u00e9s de distintos destinos y experiencias de viaje.<\/p>\n\n\n\n

Con m\u00e1s de 7,100 hoteles en el mundo, IHG conecta opciones para diferentes estilos de estancia, desde propuestas de lujo y estilo de vida hasta hoteles enfocados en viajes de negocios, vacaciones y estancias prolongadas.<\/p>\n\n\n\n

El lujo de dejar que alguien m\u00e1s se encargue<\/h2>\n\n\n\n

En una \u00e9poca en la que viajar puede convertirse en otra lista de pendientes \u2014reservaciones, itinerarios, horarios y actividades\u2014, la campa\u00f1a plantea una idea sencilla: parte de disfrutar una estancia consiste en dejar de organizarlo todo.<\/p>\n\n\n\n

La colaboraci\u00f3n con Montserrat Oliver traduce ese mensaje a una experiencia reconocible. Incluso quienes est\u00e1n acostumbrados a cuidar de los dem\u00e1s pueden encontrar valor en darse permiso para descansar y recibir atenci\u00f3n.<\/p>\n\n\n\n

Con \u201cViajar a la Mexicana\u201d, IHG busca celebrar una hospitalidad que va m\u00e1s all\u00e1 de ofrecer una habitaci\u00f3n: se trata de crear un entorno donde las personas puedan sentirse bienvenidas, c\u00f3modas y libres de preocuparse por cada detalle.<\/p>\n\n\n\n

La campa\u00f1a se lanz\u00f3 el 6 de octubre de 2026 y forma parte de la expansi\u00f3n internacional de When the Host Needs Hosting<\/em>. Para conocer c\u00f3mo se desarrolla la iniciativa en M\u00e9xico y otros pa\u00edses, puedes seguir la cuenta oficial de IHG Hotels & Resorts en Instagram<\/a>.<\/p>\n\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 pasa cuando quien siempre cuida de los dem\u00e1s se convierte en hu\u00e9sped? IHG Hotels & Resorts y Montserrat Oliver responden con \u201cViajar a la Mexicana\u201d, una campa\u00f1a que celebra la hospitalidad desde una perspectiva local.<\/p>\n","protected":false},"author":4,"featured_media":131192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[67],"tags":[15686,11184,14186,7260,15726,15733,15732,15731,8041,15727,2225,15730,15728,6806,15729],"class_list":["post-131193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","tag-campanas-publicitarias","tag-experiencias-de-viaje","tag-hospitalidad","tag-hoteles","tag-ihg-hotels-resorts","tag-ihg-mexico","tag-industria-hotelera","tag-lujo-y-estilo-de-vida","tag-marketing","tag-montserrat-oliver","tag-turismo","tag-turismo-en-mexico","tag-viajar-a-la-mexicana","tag-viajes","tag-when-the-host-needs-hosting","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nIHG y Montserrat Oliver presentan \u201cViajar a la Mexicana\u201d - Zero Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/09\/ihg-montserrat-oliver-viajar-a-la-mexicana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IHG y Montserrat Oliver presentan \u201cViajar a la Mexicana\u201d - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 pasa cuando quien siempre cuida de los dem\u00e1s se convierte en hu\u00e9sped? 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