{"id":131545,"date":"2026-10-12T19:46:15","date_gmt":"2026-10-13T01:46:15","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/12\/gwm-los-supersonicos-campana-mexico\/"},"modified":"2026-10-12T19:46:15","modified_gmt":"2026-10-13T01:46:15","slug":"gwm-los-supersonicos-campana-mexico","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/12\/gwm-los-supersonicos-campana-mexico\/","title":{"rendered":"GWM x Los Supers\u00f3nicos: la nostalgia del futuro llega a los autos de la vida real"},"content":{"rendered":"\n

\u00bfTe acuerdas de cuando ve\u00edamos Los Supers\u00f3nicos<\/em> y parec\u00eda que los autos voladores, los robots y la tecnolog\u00eda que hac\u00eda todo m\u00e1s f\u00e1cil estaban a siglos de distancia? Pues GWM quiere recuperar esa emoci\u00f3n con una nueva campa\u00f1a que conecta el universo de la caricatura con sus veh\u00edculos reales, bajo una idea muy clara: el futuro que imaginamos ya est\u00e1 aqu\u00ed<\/strong>.<\/p>\n\n\n\n

La campa\u00f1a Los Supers\u00f3nicos x GWM<\/em> llega a M\u00e9xico durante octubre de 2026 y apuesta por algo m\u00e1s que la nostalgia. La marca busca mostrar c\u00f3mo la innovaci\u00f3n puede formar parte de la vida cotidiana, sin complicarla ni obligarnos a adaptarnos a ella.<\/p>\n\n\n\n

<\/p>\n\n\n\n

GWM x Los Supers\u00f3nicos: cuando la tecnolog\u00eda trabaja para ti<\/h2>\n\n\n\n

En la serie animada, la tecnolog\u00eda no era el centro de atenci\u00f3n por s\u00ed misma: estaba ah\u00ed para hacerle la vida m\u00e1s sencilla a la familia. Esa es precisamente la conexi\u00f3n que GWM quiere establecer con sus veh\u00edculos, destacando elementos como la conectividad, las asistencias de manejo y los dise\u00f1os pensados para las personas.<\/p>\n\n\n\n

Aunque todav\u00eda no tenemos autos voladores como los de la familia Supers\u00f3nica, la marca retoma ese imaginario para hablar de un futuro que ya comienza a sentirse cotidiano. La idea es que la innovaci\u00f3n no se limite a presumir funciones, sino que tenga una utilidad real para quienes manejan y viajan en familia.<\/p>\n\n\n\n

De acuerdo con Diego Guti\u00e9rrez, gerente de Medios, Digital y CRM de GWM M\u00e9xico y l\u00edder del proyecto, la colaboraci\u00f3n permite contar la filosof\u00eda de la marca desde una perspectiva m\u00e1s emocional: innovar constantemente, pero pensando primero en las personas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Una caricatura cl\u00e1sica que se encuentra con autos reales<\/h2>\n\n\n\n

Uno de los puntos m\u00e1s interesantes de la campa\u00f1a es su propuesta visual. En lugar de convertir los veh\u00edculos en dibujos animados, GWM conserva la est\u00e9tica vintage y los personajes de Los Supers\u00f3nicos<\/em>, mientras integra sus autom\u00f3viles reales en ese universo mediante un formato live action<\/em>.<\/p>\n\n\n\n

Los materiales creativos se desarrollaron junto con Estudio Malacara. Seg\u00fan Rodolfo \u00c1vila, director de Marketing Digital del estudio, el reto consisti\u00f3 en imaginar c\u00f3mo se ver\u00eda hoy el futuro de la caricatura si existiera en el mundo real, haciendo que la tecnolog\u00eda se sintiera cercana y \u00fatil, en lugar de presentar \u00fanicamente una lista de especificaciones.<\/p>\n\n\n\n

La colaboraci\u00f3n tambi\u00e9n cont\u00f3 con la autorizaci\u00f3n de Warner Bros., que permiti\u00f3 adaptar el logotipo original de The Jetsons<\/em> al nombre Los Supers\u00f3nicos<\/em> para conectar mejor con el p\u00fablico mexicano. La idea surgi\u00f3 del equipo de Mercadotecnia de GWM M\u00e9xico y recibi\u00f3 una respuesta positiva del corporativo de la marca en China.<\/p>\n\n\n\n

\u00bfD\u00f3nde podr\u00e1s encontrar la campa\u00f1a?<\/h2>\n\n\n\n

A partir de octubre, la campa\u00f1a tendr\u00e1 presencia nacional en distintos canales: redes sociales, plataformas digitales, medios tradicionales, publicidad exterior y puntos de venta de la red de distribuidores de GWM. Tambi\u00e9n se contemplan espacios en las principales ciudades del pa\u00eds con ambientaciones inspiradas en la nave de la serie.<\/p>\n\n\n\n

Adem\u00e1s, habr\u00e1 una din\u00e1mica especial para clientes actuales y personas interesadas en la marca que realicen una prueba de manejo en alguno de los distribuidores participantes. El comunicado invita al p\u00fablico a sumarse a esta experiencia, aunque no detalla las condiciones completas de participaci\u00f3n.<\/p>\n\n\n\n

Al final, Los Supers\u00f3nicos x GWM<\/em> juega con una idea que sigue teniendo algo de magia: crecer imaginando c\u00f3mo ser\u00eda el futuro y descubrir que algunas de esas ideas ya forman parte de nuestra vida. Tal vez los autos todav\u00eda no vuelen, pero la nostalgia sigue siendo una buena forma de imaginar lo que viene.<\/p>\n\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

GWM mezcla nostalgia y tecnolog\u00eda en su nueva campa\u00f1a junto a Los Supers\u00f3nicos, con una propuesta visual que integra la caricatura cl\u00e1sica y veh\u00edculos reales.<\/p>\n","protected":false},"author":4,"featured_media":131544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[41],"tags":[7728,5758,12911,8974,15935,144,12591,6893,1902],"class_list":["post-131545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-automotriz","tag-autos","tag-campanas","tag-gwm","tag-los-supersonicos","tag-mexico","tag-publicidad","tag-tecnologia","tag-warner-bros","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nGWM x Los Supers\u00f3nicos: la nostalgia del futuro llega a los autos de la vida real - 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