{"id":131637,"date":"2026-10-19T19:44:53","date_gmt":"2026-10-20T01:44:53","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/19\/aora-mexico-time-best-inventions-2026\/"},"modified":"2026-10-19T19:44:53","modified_gmt":"2026-10-20T01:44:53","slug":"aora-mexico-time-best-inventions-2026","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/19\/aora-mexico-time-best-inventions-2026\/","title":{"rendered":"AORA M\u00e9xico entra a TIME Best Inventions 2026 con maquillaje libre de pl\u00e1stico"},"content":{"rendered":"\n

La belleza mexicana est\u00e1 encontrando nuevas formas de innovar, y AORA es una de las marcas que busca demostrarlo. Fundada en Ciudad de M\u00e9xico, la firma fue incluida en la lista TIME Best Inventions 2026<\/strong>, que reconoce 300 innovaciones destacadas por su impacto y capacidad para transformar distintos aspectos de la vida cotidiana.<\/p>\n\n\n\n

\u00bfSu propuesta? Maquillaje que combina ingredientes de origen mexicano, f\u00f3rmulas de alto desempe\u00f1o y empaques completamente libres de pl\u00e1stico. Una apuesta que pone sobre la mesa una pregunta importante para la industria beauty: \u00bfes posible crear productos atractivos y funcionales sin depender de los envases pl\u00e1sticos tradicionales?<\/p>\n\n\n\n

Para AORA, el dise\u00f1o y la sustentabilidad pueden ir de la mano, sin dejar de lado el color, la calidad y la experiencia de uso.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

AORA M\u00e9xico y TIME Best Inventions 2026: innovaci\u00f3n m\u00e1s all\u00e1 del maquillaje<\/h2>\n\n\n\n

Fundada en 2022 por Nour Tayara y Rodrigo Pe\u00f1afiel, AORA naci\u00f3 con la intenci\u00f3n de replantear la forma en que se producen y presentan los cosm\u00e9ticos. Su propuesta utiliza materiales como aluminio, esta\u00f1o y madera para desarrollar empaques libres de pl\u00e1stico, convirtiendo el envase en una parte central de su concepto.<\/p>\n\n\n\n

De acuerdo con la marca, esta apuesta tambi\u00e9n la convirti\u00f3 en la primera firma de maquillaje completamente libre de pl\u00e1stico en llegar a Sephora, uno de los retailers de belleza m\u00e1s reconocidos a nivel internacional.<\/p>\n\n\n\n

El reconocimiento de TIME coloca a AORA dentro de una conversaci\u00f3n global sobre innovaci\u00f3n, en la que el desarrollo de productos tambi\u00e9n implica pensar en los materiales utilizados y en su impacto ambiental.<\/p>\n\n\n\n

Ingredientes mexicanos que forman parte de su identidad<\/h2>\n\n\n\n

Otro elemento que distingue a AORA es la incorporaci\u00f3n de ingredientes vinculados con M\u00e9xico. Entre ellos destacan el tepezcohuite, la flor de cactus y cinco chiles nativos, componentes que conectan su propuesta de belleza con la riqueza natural del pa\u00eds.<\/p>\n\n\n\n

M\u00e1s que utilizar referencias mexicanas como un recurso visual, la marca las integra en una identidad que busca llevar sus ra\u00edces a una industria internacional. As\u00ed, el maquillaje se convierte tambi\u00e9n en una forma de explorar ingredientes y conceptos que no siempre ocupan un lugar central en las propuestas convencionales de belleza.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfQu\u00e9 hace AORA para reducir su impacto ambiental?<\/h2>\n\n\n\n

El compromiso ambiental de AORA tambi\u00e9n incluye acciones fuera de sus productos. A trav\u00e9s de su certificaci\u00f3n Plastic Negative con rePurpose Global, la marca financia la recuperaci\u00f3n de una cantidad de residuos pl\u00e1sticos equivalente a nueve veces el peso de cada producto vendido.<\/p>\n\n\n\n

Seg\u00fan las cifras compartidas por la empresa, sus consumidores han contribuido hasta la fecha a retirar m\u00e1s de 2,390 kilogramos de pl\u00e1stico<\/strong> mediante esta iniciativa.<\/p>\n\n\n\n

Aunque los empaques sin pl\u00e1stico y los programas de recuperaci\u00f3n de residuos son estrategias distintas, ambas forman parte de la manera en que AORA aborda su impacto ambiental.<\/p>\n\n\n\n

Una marca mexicana en la conversaci\u00f3n global de belleza<\/h2>\n\n\n\n

La inclusi\u00f3n en TIME Best Inventions 2026 representa un reconocimiento importante para una marca nacida en Ciudad de M\u00e9xico que busca competir en el mercado internacional desde una perspectiva diferente.<\/p>\n\n\n\n

En una industria donde la presentaci\u00f3n, los ingredientes y la experiencia del producto tienen un papel fundamental, AORA apuesta por demostrar que la innovaci\u00f3n tambi\u00e9n puede comenzar con una decisi\u00f3n aparentemente sencilla: replantear el empaque.<\/p>\n\n\n\n

Su propuesta conecta dise\u00f1o, identidad mexicana y responsabilidad ambiental, y abre espacio para seguir cuestionando c\u00f3mo queremos que sea el futuro de la belleza.<\/p>\n\n\n\n

\"\"<\/figure>\n\n
\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

La marca mexicana AORA fue incluida en TIME Best Inventions 2026 gracias a su propuesta de maquillaje con empaques libres de pl\u00e1stico, ingredientes de origen mexicano y acciones para recuperar residuos.<\/p>\n","protected":false},"author":4,"featured_media":131636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9858,67],"tags":[13880,14651,15962,15640,238,6856,15993],"class_list":["post-131637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-belleza","category-moda","tag-aora-mexico","tag-belleza-sustentable","tag-cosmetica","tag-innovacion-mexicana","tag-maquillaje","tag-sephora","tag-time-best-inventions-2026","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nAORA M\u00e9xico entra a TIME Best Inventions 2026 con maquillaje libre de pl\u00e1stico - 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