{"id":131679,"date":"2026-10-19T20:23:44","date_gmt":"2026-10-20T02:23:44","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/19\/byredo-llega-a-mexico\/"},"modified":"2026-10-19T20:23:44","modified_gmt":"2026-10-20T02:23:44","slug":"byredo-llega-a-mexico","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/19\/byredo-llega-a-mexico\/","title":{"rendered":"Byredo llega a M\u00e9xico con su universo de perfumer\u00eda, dise\u00f1o y belleza"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El mundo de Byredo llega oficialmente a M\u00e9xico de la mano de El Palacio de Hierro, con una propuesta que va mucho m\u00e1s all\u00e1 de las fragancias. La marca sueca aterriza en el pa\u00eds con su portafolio completo, que incluye perfumer\u00eda, maquillaje, aromas para el hogar y objetos de dise\u00f1o, llevando su particular visi\u00f3n de la belleza a nuevos espacios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La colecci\u00f3n estuvo anunciada para preventa en l\u00ednea desde el 17 de septiembre. Su llegada f\u00edsica contempla El Palacio de Hierro Polanco a partir del 1 de octubre y El Palacio de Hierro Monterrey desde el 30 de octubre, adem\u00e1s de su disponibilidad en el sitio web de la tienda departamental.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_02-1024x1024.jpg?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-131677\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_02.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_02.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_02.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_02.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_02.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_02.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Byredo en M\u00e9xico: dise\u00f1o escandinavo con una identidad propia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fundada en Estocolmo en 2006 por Ben Gorham, Byredo naci\u00f3 con una idea muy particular: transformar recuerdos y emociones en experiencias olfativas. Desde entonces, la marca ha expandido su propuesta hacia otras disciplinas creativas, manteniendo una identidad en la que los aromas, los materiales y el dise\u00f1o se conectan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta filosof\u00eda tambi\u00e9n se refleja en el concepto de sus nuevas tiendas en M\u00e9xico. La identidad gr\u00e1fica de Byredo se convierte en parte de la arquitectura, con formas que adquieren volumen y se transforman en mesas, sillas y estructuras que acompa\u00f1an el recorrido por el espacio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta combina el rojo sueco, un gui\u00f1o a sus ra\u00edces escandinavas, con materiales como madera de cerezo, cuero de vaca y acero inoxidable. El resultado busca crear una experiencia que no solo se centre en comprar productos, sino tambi\u00e9n en explorar el universo visual y sensorial de la marca.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_06-1024x1024.jpg?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-131674\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_06.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_06.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_06.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_06.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_06.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_06.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cinco fragancias para descubrir el universo de Byredo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La perfumer\u00eda contin\u00faa siendo el coraz\u00f3n de la firma. Entre las composiciones que llegan al mercado mexicano destacan cinco aromas que reflejan distintas inspiraciones y formas de interpretar las emociones.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bal d\u2019Afrique:<\/strong> una fragancia c\u00e1lida y vibrante con bergamota, violeta y vetiver, inspirada en los recuerdos y la visi\u00f3n de Ben Gorham sobre \u00c1frica.<\/li>\n\n\n\n<li><strong>Mojave Ghost:<\/strong> una composici\u00f3n floral amaderada que combina ambreta, violeta y s\u00e1ndalo, evocando la resistencia de las plantas del desierto de Mojave.<\/li>\n\n\n\n<li><strong>Blanche:<\/strong> una interpretaci\u00f3n olfativa del color blanco, la piel limpia y las s\u00e1banas reci\u00e9n lavadas, con notas florales, aldeh\u00eddicas y almizcladas.<\/li>\n\n\n\n<li><strong>Rose of No Man\u2019s Land:<\/strong> un homenaje a la compasi\u00f3n y la fortaleza, protagonizado por la rosa y acompa\u00f1ado de papiro y \u00e1mbar.<\/li>\n\n\n\n<li><strong>Gypsy Water:<\/strong> una mezcla de bergamota, lim\u00f3n e incienso con s\u00e1ndalo, \u00e1mbar y vainilla, inspirada en los viajes y la conexi\u00f3n con la naturaleza.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cada composici\u00f3n parte de una historia distinta, una caracter\u00edstica que define la manera en que Byredo construye su propuesta de perfumer\u00eda.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_05-1024x1024.jpg?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-131675\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_05.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_05.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_05.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_05.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_05.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_05.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1s all\u00e1 de los aromas: maquillaje, hogar y objetos de dise\u00f1o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La llegada de Byredo tambi\u00e9n abre la puerta a otras categor\u00edas. Su l\u00ednea de maquillaje explora el color, las texturas y los gestos como formas de expresi\u00f3n, mientras que sus velas y fragancias para el hogar trasladan su lenguaje olfativo a los espacios cotidianos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, <strong>Byproduct<\/strong> ampl\u00eda todav\u00eda m\u00e1s el universo creativo de la marca. Esta l\u00ednea re\u00fane proyectos que exploran art\u00edculos de piel, lentes, joyer\u00eda, calzado, textiles y objetos de dise\u00f1o, con una mirada centrada en las formas, los materiales y el trabajo artesanal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta llegada, Byredo suma una nueva presencia al panorama de la belleza y el dise\u00f1o en M\u00e9xico. Su propuesta re\u00fane perfumer\u00eda, creatividad y objetos cotidianos bajo una misma identidad, pensada para quienes buscan experiencias que conecten con los sentidos y la expresi\u00f3n personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00f3nde encontrarla:<\/strong> El Palacio de Hierro Polanco, El Palacio de Hierro Monterrey y <a href=\"https:\/\/www.elpalaciodehierro.com\/\">elpalaciodehierro.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_04-1024x1024.jpg?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-131676\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_04.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_04.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_04.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_04.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_04.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BYR_ECOM_25_MAKEUP_LIPSTICK_SATIN_ECHOED_NOTE_2800x2800_04.jpg?w=2000&amp;ssl=1 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-131679\" data-postid=\"131679\" class=\"themify_builder_content themify_builder_content-131679 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>La firma sueca Byredo llega a M\u00e9xico con su universo de perfumer\u00eda, maquillaje, fragancias para el hogar y objetos de dise\u00f1o, de la mano de El Palacio de Hierro.<\/p>\n","protected":false},"author":4,"featured_media":131678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9858],"tags":[5143,16006,16007,989,573,12899,238,9028],"class_list":["post-131679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-belleza","tag-belleza","tag-byredo","tag-diseno-escandinavo","tag-el-palacio-de-hierro","tag-fragancias","tag-lujo","tag-maquillaje","tag-perfumeria","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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