{"id":131758,"date":"2026-10-20T22:24:04","date_gmt":"2026-10-21T04:24:04","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/20\/bold-acts-doritos-volvo-fashion-week-2026\/"},"modified":"2026-10-20T22:24:04","modified_gmt":"2026-10-21T04:24:04","slug":"bold-acts-doritos-volvo-fashion-week-2026","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/20\/bold-acts-doritos-volvo-fashion-week-2026\/","title":{"rendered":"BOLD ACTS: Doritos lleva la velocidad y la cultura racing a Volvo Fashion Week Mexico City 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La velocidad, el dise\u00f1o automotriz y la moda urbana se encuentran en <strong>BOLD ACTS<\/strong>, una colecci\u00f3n que conecta el universo visual de Doritos con la cultura del racing. Presentada en Volvo Fashion Week Mexico City 2026, la propuesta transforma la silueta ic\u00f3nica, los gr\u00e1ficos y los colores de la marca en prendas que recorren tres etapas del automovilismo: el legado vintage, la intensidad de la velocidad y una visi\u00f3n futurista inspirada en la ingenier\u00eda contempor\u00e1nea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s que trasladar logotipos a la ropa, la colecci\u00f3n construye una narrativa visual alrededor de la evoluci\u00f3n del racing, utilizando materiales, t\u00e9cnicas artesanales y referencias gr\u00e1ficas para reinterpretar la identidad de Doritos desde el dise\u00f1o de moda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"415\" height=\"739\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images286329.jpg?resize=415%2C739&#038;ssl=1\" alt=\"\" class=\"wp-image-131756\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images286329.jpg?w=415&amp;ssl=1 415w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images286329.jpg?resize=168%2C300&amp;ssl=1 168w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Legacy: la nostalgia del racing se convierte en dise\u00f1o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El primer acto recupera la est\u00e9tica de los primeros a\u00f1os del automovilismo a trav\u00e9s de prendas vintage, cuero desgastado y siluetas que conservan las marcas del tiempo. La selecci\u00f3n prioriza piezas con historia, en las que la p\u00e1tina natural, la decoloraci\u00f3n y las se\u00f1ales de uso forman parte de su identidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los parches inspirados en Doritos Racing se cosen a mano, mientras que los gr\u00e1ficos realizados con <em>chain stitching<\/em> aportan textura y un car\u00e1cter artesanal. A esto se suma la serigraf\u00eda, que incorpora im\u00e1genes del automovilismo y gr\u00e1ficos de la marca sobre prendas que combinan nostalgia con una actitud rebelde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta primera etapa, la ropa usada deja de ser \u00fanicamente una referencia est\u00e9tica y se convierte en parte central del concepto: cada pieza conserva su personalidad mientras adquiere una nueva lectura vinculada con la cultura racing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Speed: cuero, llamas y energ\u00eda de alto octanaje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El segundo acto lleva la colecci\u00f3n hacia una expresi\u00f3n m\u00e1s intensa. Inspirado en la energ\u00eda de la competencia, Speed utiliza chaquetas estructuradas, siluetas relajadas y referencias a los uniformes de pista para construir una est\u00e9tica que conecta la indumentaria del automovilismo con el estilo urbano contempor\u00e1neo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los gr\u00e1ficos de patrocinios en gran formato colocan a Doritos en el centro de las prendas, acompa\u00f1ados de motivos de llamas que retoman el lenguaje visual de Doritos Flamin\u2019 Hot. El cuero y los colores fluorescentes refuerzan la sensaci\u00f3n de movimiento y potencia.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images286129-240x300.jpg?resize=240%2C300&#038;ssl=1\" alt=\"\" class=\"wp-image-131755\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images286129.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images286129.jpg?w=495&amp;ssl=1 495w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El resultado busca capturar la intensidad del racing sin perder de vista su dimensi\u00f3n cultural: una forma de vestir que mezcla referencias deportivas, identidad gr\u00e1fica y piezas dise\u00f1adas para destacar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Horizon: una mirada futurista al automovilismo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00faltimo acto representa la evoluci\u00f3n hacia el racing moderno, donde la precisi\u00f3n t\u00e9cnica y los materiales avanzados influyen en la construcci\u00f3n de las prendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Horizon incorpora superficies inspiradas en la fibra de carbono, estructuras escult\u00f3ricas y paneles de cuero trabajados con precisi\u00f3n. Tambi\u00e9n integra cuero perforado, una referencia a los interiores de autom\u00f3viles deportivos de alto desempe\u00f1o, que aporta textura y profundidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el apartado visual, el negro mate, los acentos plateados reflejantes y los gr\u00e1ficos de Doritos construyen una est\u00e9tica futurista conectada con el dise\u00f1o automotriz contempor\u00e1neo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tres eras, una identidad audaz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con BOLD ACTS, Doritos explora c\u00f3mo una marca reconocible por sus formas, colores y gr\u00e1ficos puede dialogar con la moda a trav\u00e9s de distintas \u00e9pocas del automovilismo. Legacy apuesta por la autenticidad vintage; Speed celebra la intensidad de la competencia, y Horizon proyecta una visi\u00f3n t\u00e9cnica y futurista.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images286229-225x300.jpg?resize=225%2C300&#038;ssl=1\" alt=\"\" class=\"wp-image-131754\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images286229.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/images286229.jpg?w=387&amp;ssl=1 387w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La colecci\u00f3n presentada en Volvo Fashion Week Mexico City 2026 re\u00fane estos tres lenguajes en una propuesta donde el racing deja de limitarse a la pista y se convierte en una fuente de inspiraci\u00f3n para el dise\u00f1o, la expresi\u00f3n personal y la cultura urbana.<\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-131758\" data-postid=\"131758\" class=\"themify_builder_content themify_builder_content-131758 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Doritos presenta BOLD ACTS en Volvo Fashion Week Mexico City 2026, una colecci\u00f3n inspirada en tres eras del racing: Legacy, Speed y Horizon.<\/p>\n","protected":false},"author":4,"featured_media":131757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[67],"tags":[16048,4300,7758,16050,14294,14571,131,16049],"class_list":["post-131758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","tag-bold-acts","tag-diseno","tag-doritos","tag-flamin-hot","tag-moda-2026","tag-racing","tag-streetwear","tag-volvo-fashion-week-mexico-city","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- 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