{"id":131819,"date":"2026-10-22T00:04:07","date_gmt":"2026-10-22T06:04:07","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/22\/merrell-ruta-de-la-garnacha-tacos-cdmx\/"},"modified":"2026-10-22T00:04:07","modified_gmt":"2026-10-22T06:04:07","slug":"merrell-ruta-de-la-garnacha-tacos-cdmx","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/22\/merrell-ruta-de-la-garnacha-tacos-cdmx\/","title":{"rendered":"Merrell y La Ruta de la Garnacha recorren la CDMX en busca de los mejores tacos"},"content":{"rendered":"\n

Caminar casi ocho kil\u00f3metros por las calles de la Ciudad de M\u00e9xico, descubrir taquer\u00edas emblem\u00e1ticas y probar distintas versiones de uno de los platillos m\u00e1s representativos del pa\u00eds fue el plan de Merrell y La Ruta de la Garnacha. Bajo el nombre Outside Taco Club<\/strong>, ambas marcas organizaron una experiencia gastron\u00f3mica que combin\u00f3 caminata urbana, cultura taquera y calzado dise\u00f1ado para acompa\u00f1ar el ritmo de la ciudad.<\/p>\n\n\n\n

Realizada el pasado 29 de septiembre, la ruta reuni\u00f3 a diez creadores de contenido de gastronom\u00eda, moda, viajes y m\u00fasica. El recorrido estuvo encabezado por Lalo Villar, creador de La Ruta de la Garnacha, quien guio al grupo desde el Parque M\u00e9xico por las colonias Condesa y Roma, con tres paradas dedicadas a diferentes formas de entender el taco.<\/p>\n\n\n\n

La iniciativa forma parte de Outside in Mexico City<\/em>, una plataforma con la que Merrell busca impulsar las experiencias al aire libre y descubrir la ciudad caminando.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tres taquer\u00edas, tres maneras de entender el taco<\/h2>\n\n\n\n

A lo largo de los 7.46 kil\u00f3metros, los participantes visitaron tres establecimientos con propuestas muy distintas: desde los guisados tradicionales hasta los tacos de inspiraci\u00f3n vegetal y la cocina centrada en el ma\u00edz.<\/p>\n\n\n\n

Taquer\u00eda El Jarocho<\/strong> fue una de las paradas de la ruta. Su historia comenz\u00f3 en 1947 como una tortiller\u00eda en la Roma Norte, donde los guisados preparados por sus propietarios y empleados terminaron convirti\u00e9ndose en tacos a petici\u00f3n de los clientes. Actualmente, el negocio es atendido por la tercera generaci\u00f3n de la familia, ofrece m\u00e1s de 30 guisados y cuenta con el distintivo Bib Gourmand de la Gu\u00eda Michelin. El grupo prob\u00f3 su campechano, preparado con bistec y chicharr\u00f3n prensado.<\/p>\n\n\n\n

La segunda parada fue Paxil<\/strong>, proyecto fundado por las hermanas Marisol y Mar\u00eda Fernanda Arredondo. Su propuesta retoma la tradici\u00f3n mexicana de los mariscos desde una perspectiva completamente vegetal, sin utilizar soya ni seit\u00e1n. Como parte de la experiencia, los creadores probaron sus tacos a ciegas, sin saber de antemano que eran veganos.<\/p>\n\n\n\n

El recorrido concluy\u00f3 en Maizajo<\/strong>, el proyecto del chef Santiago Mu\u00f1oz Moctezuma en la Condesa. Con una propuesta que pone al ma\u00edz y la tortilla en el centro, el espacio combina una taquer\u00eda en la planta baja con un restaurante en el nivel superior. Ah\u00ed, los participantes conocieron parte del proceso detr\u00e1s de la elaboraci\u00f3n de las tortillas antes de cerrar la jornada con su ranking de tacos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Caminar la ciudad tambi\u00e9n es parte de la experiencia<\/h2>\n\n\n\n

Adem\u00e1s de la comida, el recorrido puso a prueba los nuevos modelos de calzado de Merrell en las banquetas, cruces y calles de la capital. La marca plantea que explorar la ciudad a pie permite descubrir lugares, historias y sabores que pueden pasar inadvertidos durante los trayectos cotidianos.<\/p>\n\n\n\n

La comodidad se convirti\u00f3 as\u00ed en parte de la propuesta: caminar entre colonias, detenerse a probar diferentes platillos y compartir impresiones sin separar la gastronom\u00eda de la experiencia urbana.<\/p>\n\n\n\n

Los modelos que acompa\u00f1aron la ruta est\u00e1n disponibles en la tienda oficial de Merrell en el Centro Comercial Perisur, as\u00ed como en Liverpool, El Palacio de Hierro, Sears y merrell.com.mx<\/a>.<\/p>\n\n\n\n

Con Outside Taco Club, Merrell y La Ruta de la Garnacha conectaron dos formas de recorrer la ciudad: a trav\u00e9s de sus calles y de sus taquer\u00edas. Una experiencia que demuestra que, en la CDMX, salir a caminar tambi\u00e9n puede convertirse en una b\u00fasqueda gastron\u00f3mica.<\/p>\n\n\n\n

\"\"<\/figure>\n\n
\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Merrell y Lalo Villar, de La Ruta de la Garnacha, reunieron a diez creadores de contenido para recorrer la Roma y Condesa a pie, visitar tres taquer\u00edas y descubrir distintas propuestas gastron\u00f3micas.<\/p>\n","protected":false},"author":4,"featured_media":131818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[1598,1599,6724,16081,16082,16080,11368,3163,7198],"class_list":["post-131819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-cdmx","tag-condesa","tag-gastronomia","tag-la-ruta-de-la-garnacha","tag-lalo-villar","tag-merrell","tag-moda-urbana","tag-roma-norte","tag-tacos","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nMerrell y La Ruta de la Garnacha recorren la CDMX en busca de los mejores tacos - 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