{"id":131829,"date":"2026-10-23T16:10:08","date_gmt":"2026-10-23T22:10:08","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/23\/bacardi-coca-cola-zero-mexico\/"},"modified":"2026-10-23T16:10:08","modified_gmt":"2026-10-23T22:10:08","slug":"bacardi-coca-cola-zero-mexico","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/23\/bacardi-coca-cola-zero-mexico\/","title":{"rendered":"Bacard\u00ed &#038; Coca-Cola Zero llega a M\u00e9xico: la nueva bebida lista para tomar sin az\u00facar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Coca-Cola M\u00e9xico y Bacard\u00ed presentan Bacard\u00ed &amp; Coca-Cola Zero, una nueva bebida alcoh\u00f3lica lista para tomar que combina ron Bacard\u00ed con Coca-Cola Zero y ampl\u00eda la oferta de ambas marcas en la categor\u00eda ARTD (<em>Alcoholic Ready To Drink<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anunciada el 23 de octubre de 2026, esta nueva versi\u00f3n se suma a la presentaci\u00f3n original de Bacard\u00ed &amp; Coca-Cola y apuesta por una alternativa sin az\u00facar para quienes disfrutan de esta combinaci\u00f3n en un formato pr\u00e1ctico, pensado para distintos momentos de convivencia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCMasters355ml-1024x1024.jpg?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-131827\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCMasters355ml.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCMasters355ml.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCMasters355ml.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCMasters355ml.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCMasters355ml.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Bacard\u00ed &amp; Coca-Cola Zero ampl\u00eda la categor\u00eda de bebidas listas para tomar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El lanzamiento representa un nuevo paso para Coca-Cola M\u00e9xico y Bacard\u00ed dentro del segmento de bebidas alcoh\u00f3licas preparadas y listas para consumir. La nueva variante convivir\u00e1 con la versi\u00f3n original en puntos de venta a nivel nacional, ofreciendo dos opciones dentro de la misma propuesta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con Mar\u00eda Sol Jares, vicepresidenta de ARTD LATAM de The Coca-Cola Company, el producto responde a la evoluci\u00f3n del portafolio de la compa\u00f1\u00eda y a la b\u00fasqueda de alternativas sin az\u00facar que mantengan el sabor caracter\u00edstico de sus marcas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, Daniel Aliaga, vicepresidente y director general de Bacard\u00ed para Latinoam\u00e9rica y el Caribe, se\u00f1al\u00f3 que la combinaci\u00f3n de ron con Coca-Cola Zero ya se hab\u00eda incorporado de manera natural a las preferencias de algunos consumidores. El lanzamiento busca llevar esa mezcla a un formato listo para tomar y ampliar sus ocasiones de consumo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La apuesta de Coca-Cola y Bacard\u00ed por nuevas opciones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bacard\u00ed &amp; Coca-Cola Zero se integra a una estrategia m\u00e1s amplia de innovaci\u00f3n en la categor\u00eda ARTD, en la que Coca-Cola M\u00e9xico tambi\u00e9n participa con propuestas como Jack Daniel\u2019s &amp; Coca-Cola, Topo Chico Drinks Mexicanos y Absolut &amp; Sprite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La llegada de esta nueva bebida refleja el inter\u00e9s de las compa\u00f1\u00edas por diversificar sus productos y responder a tendencias de consumo como la preferencia por alternativas sin az\u00facar y formatos que requieren menos preparaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por el momento, el comunicado no especifica el precio ni una fecha concreta de disponibilidad comercial m\u00e1s all\u00e1 del anuncio del lanzamiento. La nueva variante est\u00e1 prevista para distribuirse junto con la presentaci\u00f3n original en puntos de venta de todo M\u00e9xico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta incorporaci\u00f3n, Bacard\u00ed &amp; Coca-Cola Zero busca posicionarse como una alternativa dentro del mercado de bebidas listas para tomar, manteniendo la combinaci\u00f3n de ron y refresco en una versi\u00f3n sin az\u00facar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCZMasters355ml-1024x536.jpg?resize=1024%2C536&#038;ssl=1\" alt=\"\" class=\"wp-image-131826\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCZMasters355ml.jpg?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCZMasters355ml.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCZMasters355ml.jpg?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/BacardiAndCCZMasters355ml.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-131829\" data-postid=\"131829\" class=\"themify_builder_content themify_builder_content-131829 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola M\u00e9xico y Bacard\u00ed presentan una nueva bebida lista para tomar que combina ron Bacard\u00ed con Coca-Cola Zero y ampl\u00eda su portafolio en la categor\u00eda ARTD.<\/p>\n","protected":false},"author":4,"featured_media":131828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[6870],"tags":[16084,7639,6954,16036,14392,15005,144],"class_list":["post-131829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodie","tag-artd","tag-bacardi","tag-bebidas","tag-coca-cola-zero","tag-consumo","tag-lanzamientos","tag-mexico","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- 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