{"id":131998,"date":"2026-10-24T18:37:21","date_gmt":"2026-10-25T00:37:21","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=131998"},"modified":"2026-10-24T18:38:27","modified_gmt":"2026-10-25T00:38:27","slug":"apple-music-nueva-identidad-visual-sonora","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/24\/apple-music-nueva-identidad-visual-sonora\/","title":{"rendered":"Apple Music presenta una nueva identidad visual y sonora bajo el concepto Made by Sound"},"content":{"rendered":"\n

Apple Music renueva su lenguaje visual y sonoro con Made by Sound<\/em>, una propuesta que convierte las vibraciones de la m\u00fasica en im\u00e1genes y lleva la identidad de la plataforma m\u00e1s all\u00e1 de su logotipo. El proyecto incorpora una nueva imagen gr\u00e1fica, un \u00edcono de nota musical y una firma sonora propia, construidos a partir de la relaci\u00f3n entre sonido, movimiento y materia.<\/p>\n\n\n\n

La idea parte de una premisa: la m\u00fasica no solo se escucha, tambi\u00e9n puede verse. Para materializarla, Apple Music recurri\u00f3 a un proceso experimental en el que una composici\u00f3n musical se transform\u00f3 en vibraciones f\u00edsicas capaces de generar formas visuales.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Made by Sound: cuando el sonido se convierte en imagen<\/h2>\n\n\n\n

Para desarrollar la identidad, el equipo reprodujo una composici\u00f3n a trav\u00e9s de un transductor, un dispositivo que convierte se\u00f1ales de audio en vibraciones f\u00edsicas. El aparato se coloc\u00f3 sobre un recipiente poco profundo con aceite mineral, donde las vibraciones desplazaron el l\u00edquido y produjeron ondas, ondulaciones y refracciones.<\/p>\n\n\n\n

Estos movimientos fueron filmados y utilizados como base para desarrollar el dise\u00f1o final. El resultado conecta un fen\u00f3meno f\u00edsico con el lenguaje gr\u00e1fico de una marca que busca expresar visualmente aquello que define su universo: la m\u00fasica.<\/p>\n\n\n\n

M\u00e1s que un cambio de apariencia, Made by Sound<\/em> plantea una identidad construida desde el propio comportamiento del sonido. Las formas no surgen \u00fanicamente de una decisi\u00f3n est\u00e9tica, sino de la interacci\u00f3n entre una composici\u00f3n, las vibraciones y la respuesta del l\u00edquido.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fred again.. y NEST Acoustics participaron en el desarrollo<\/h2>\n\n\n\n

La creaci\u00f3n de la nueva identidad tom\u00f3 varios meses de experimentaci\u00f3n y cont\u00f3 con la colaboraci\u00f3n del productor musical Fred again.. y NEST Acoustics. Ambos participaron en el trabajo sobre las notas individuales de la composici\u00f3n que dio origen tanto a las im\u00e1genes como a la nueva firma sonora.<\/p>\n\n\n\n

Este componente resulta clave para entender la propuesta: la identidad visual y la sonora no se desarrollaron como elementos aislados, sino como partes de un mismo sistema creativo. La m\u00fasica funciona como punto de partida para construir una experiencia de marca reconocible en distintos formatos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Una nueva identidad que llegar\u00e1 a m\u00e1s espacios de Apple Music<\/h2>\n\n\n\n

La nueva imagen comenzar\u00e1 a aparecer durante esta semana en los contenidos originales y la programaci\u00f3n de eventos de Apple Music. Posteriormente, se extender\u00e1 a sus campa\u00f1as, productos y experiencias.<\/p>\n\n\n\n

La plataforma ya hab\u00eda adelantado el nuevo logotipo a finales de septiembre, como parte de la campa\u00f1a de Apple Music Hall, su nuevo recinto para m\u00fasica en vivo en Londres.<\/p>\n\n\n\n

Con Made by Sound<\/em>, Apple Music apuesta por una identidad que no se limita a representar la m\u00fasica mediante s\u00edmbolos convencionales: busca traducir sus propiedades f\u00edsicas en un lenguaje visual y sonoro propio.<\/p>\n\n\n\n

El proceso creativo puede conocerse en el video Apple Music. Made by Sound: Behind the new brand identity<\/em>, disponible en YouTube.<\/p>\n\n

\n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

Apple Music presenta Made by Sound, una identidad que transforma las vibraciones de una composici\u00f3n musical en im\u00e1genes y una firma sonora propia, con la colaboraci\u00f3n de Fred again.. y NEST Acoustics.<\/p>\n","protected":false},"author":4,"featured_media":132002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14134],"tags":[2469,4953,16180,4300,16179,16178,4294,6893],"class_list":["post-131998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musica","tag-apple","tag-apple-music","tag-branding","tag-diseno","tag-fred-again","tag-identidad-visual","tag-musica","tag-tecnologia","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nApple 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