{"id":132044,"date":"2026-10-24T19:41:40","date_gmt":"2026-10-25T01:41:40","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/24\/iqos-electric-purple-volvo-fashion-week-mexico\/"},"modified":"2026-10-24T19:41:40","modified_gmt":"2026-10-25T01:41:40","slug":"iqos-electric-purple-volvo-fashion-week-mexico","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/10\/24\/iqos-electric-purple-volvo-fashion-week-mexico\/","title":{"rendered":"IQOS lleva Electric Purple a Volvo Fashion Week M\u00e9xico junto a Alfredo Mart\u00ednez y Efecto Perfecto"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La moda, el dise\u00f1o y la experimentaci\u00f3n visual se encuentran en una nueva colaboraci\u00f3n durante Volvo Fashion Week M\u00e9xico. IQOS presenta <strong>Electric Purple<\/strong>, su universo creativo m\u00e1s reciente, a trav\u00e9s de dos propuestas desarrolladas junto al dise\u00f1ador mexicano Alfredo Mart\u00ednez y el estudio colombiano Efecto Perfecto, con las que busca explorar nuevas conexiones entre moda y cultura contempor\u00e1nea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa se desarrolla durante Volvo Fashion Week M\u00e9xico, celebrada del 12 al 17 de octubre de 2026, y coloca al color violeta como eje de una conversaci\u00f3n creativa que cruza distintas disciplinas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"583\" height=\"822\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image1329964490-1792891906960.jpg?resize=583%2C822&#038;ssl=1\" alt=\"\" class=\"wp-image-132040\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image1329964490-1792891906960.jpg?w=583&amp;ssl=1 583w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image1329964490-1792891906960.jpg?resize=213%2C300&amp;ssl=1 213w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"300\" height=\"243\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-870470465-1792891951592-300x243.jpg?resize=300%2C243&#038;ssl=1\" alt=\"\" class=\"wp-image-132041\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-870470465-1792891951592.jpg?resize=300%2C243&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-870470465-1792891951592.jpg?resize=768%2C622&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-870470465-1792891951592.jpg?w=923&amp;ssl=1 923w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Alfredo Mart\u00ednez presenta <em>So\u00f1ar despierto<\/em>, su colecci\u00f3n Primavera\/Verano 2027<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las colaboraciones centrales de esta edici\u00f3n llega de la mano de Alfredo Mart\u00ednez, quien presenta <em>So\u00f1ar despierto<\/em>, una colecci\u00f3n Primavera\/Verano 2027 inspirada en el mundo de los sue\u00f1os y en el poema <em>Primero sue\u00f1o<\/em>, de Sor Juana In\u00e9s de la Cruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta explora ese territorio entre la vigilia y el sue\u00f1o, un espacio donde la imaginaci\u00f3n se desprende de los l\u00edmites de lo conocido. Para construir esta atm\u00f3sfera, el dise\u00f1ador recurre a una paleta dominada por matices violetas, transparencias sutiles, reflejos y siluetas ligeras que sugieren movimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos elementos dialogan con <strong>Electric Dreams<\/strong>, la plataforma global de IQOS que lleva el concepto de Electric Purple a experiencias relacionadas con la m\u00fasica, el arte y la expresi\u00f3n cultural. La colaboraci\u00f3n plantea as\u00ed un encuentro entre el lenguaje visual de la colecci\u00f3n y la identidad creativa que la marca busca desarrollar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Efecto Perfecto ampl\u00eda el universo de Electric Purple<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La segunda colaboraci\u00f3n est\u00e1 a cargo de Efecto Perfecto, estudio creativo colombiano cuyo trabajo combina distintas disciplinas visuales y sonoras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para Volvo Fashion Week M\u00e9xico, el estudio desarrolla una interpretaci\u00f3n propia de Electric Purple, trasladando el concepto de la marca a un lenguaje contempor\u00e1neo y multidisciplinario. La propuesta se integra a una estrategia que busca explorar el potencial del dise\u00f1o y la experimentaci\u00f3n art\u00edstica como puntos de encuentro entre marcas y creadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con ambas alianzas, IQOS participa en una de las plataformas de moda m\u00e1s relevantes del pa\u00eds y se vincula con propuestas que buscan ampliar las formas de expresi\u00f3n dentro de la escena creativa actual.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"300\" height=\"217\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-1927995602-1792891963731-300x217.jpg?resize=300%2C217&#038;ssl=1\" alt=\"\" class=\"wp-image-132039\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-1927995602-1792891963731.jpg?resize=300%2C217&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-1927995602-1792891963731.jpg?resize=768%2C555&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-1927995602-1792891963731.jpg?w=935&amp;ssl=1 935w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Moda, creatividad y nuevas experiencias culturales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con Leonardo de Alencar, vicepresidente de Productos Libres de Humo de Philip Morris M\u00e9xico, Electric Purple representa el inter\u00e9s de la marca por explorar nuevas maneras de interpretar el mundo y generar conexiones a trav\u00e9s de la creatividad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La participaci\u00f3n en Volvo Fashion Week M\u00e9xico forma parte de una estrategia de presencia cultural que incluye moda, dise\u00f1o y experiencias art\u00edsticas. A trav\u00e9s de estas colaboraciones, IQOS busca posicionar su identidad m\u00e1s all\u00e1 de su categor\u00eda de producto y acercarse a espacios donde se desarrollan nuevas tendencias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con Electric Purple, la marca lleva el color de los sue\u00f1os a la conversaci\u00f3n de la moda mexicana, mientras las propuestas de Alfredo Mart\u00ednez y Efecto Perfecto exploran distintas maneras de traducir un concepto visual en experiencias creativas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aviso:<\/strong> IQOS no est\u00e1 exento de riesgos, ya que proporciona nicotina, una sustancia adictiva. Es un producto destinado exclusivamente a adultos.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"202\" height=\"300\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-172894791-1792892320143-202x300.jpg?resize=202%2C300&#038;ssl=1\" alt=\"\" class=\"wp-image-132042\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-172894791-1792892320143.jpg?resize=202%2C300&amp;ssl=1 202w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/10\/image_editor_output_image-172894791-1792892320143.jpg?w=673&amp;ssl=1 673w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-132044\" data-postid=\"132044\" class=\"themify_builder_content themify_builder_content-132044 themify_builder tf_clear\">\n    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Perfecto.<\/p>\n","protected":false},"author":4,"featured_media":132043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[67],"tags":[16196,4300,16197,14262,8745,6872,15856,14201],"class_list":["post-132044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moda","tag-alfredo-martinez","tag-diseno","tag-efecto-perfecto","tag-electric-purple","tag-iqos","tag-moda-mexicana","tag-moda-primavera-verano-2027","tag-volvo-fashion-week-mexico","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- 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