{"id":132321,"date":"2026-11-04T18:05:49","date_gmt":"2026-11-05T00:05:49","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/11\/04\/undergold-llega-oficialmente-mexico-streetwear\/"},"modified":"2026-11-04T18:05:49","modified_gmt":"2026-11-05T00:05:49","slug":"undergold-llega-oficialmente-mexico-streetwear","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/11\/04\/undergold-llega-oficialmente-mexico-streetwear\/","title":{"rendered":"UNDERGOLD aterriza en M\u00e9xico y apuesta por impulsar el streetwear latinoamericano"},"content":{"rendered":"\n

La marca colombiana UNDERGOLD anuncia oficialmente su llegada al mercado mexicano. Despu\u00e9s de diez a\u00f1os de trayectoria y presencia en m\u00e1s de nueve pa\u00edses, la firma busca fortalecer su conexi\u00f3n con la escena local a trav\u00e9s de la moda, la m\u00fasica y la cultura urbana.<\/p>\n\n\n\n

El streetwear latinoamericano contin\u00faa construyendo su propio espacio dentro de la industria internacional, y UNDERGOLD quiere formar parte de ese movimiento. Nacida en Colombia, la marca ha desarrollado una propuesta que combina dise\u00f1o contempor\u00e1neo, identidad y referencias culturales, entendiendo la ropa como una forma de expresi\u00f3n que tambi\u00e9n puede generar comunidad.<\/p>\n\n\n\n

Su llegada comercial a M\u00e9xico representa un paso importante en su expansi\u00f3n. Aunque la relaci\u00f3n con el pa\u00eds comenz\u00f3 hace varios a\u00f1os, ahora la firma busca consolidar su presencia y acercar sus colecciones al p\u00fablico mexicano.<\/p>\n\n\n\n

De Colombia a M\u00e9xico: una conexi\u00f3n que comenz\u00f3 en 2018<\/h2>\n\n\n\n

El v\u00ednculo de UNDERGOLD con M\u00e9xico tiene antecedentes en 2018, cuando particip\u00f3 en Mercedes-Benz Fashion Week M\u00e9xico. Posteriormente, en 2022, regres\u00f3 a Ciudad de M\u00e9xico para presentar una colecci\u00f3n en colaboraci\u00f3n con Lust, fortaleciendo su relaci\u00f3n con la escena creativa del pa\u00eds.<\/p>\n\n\n\n

\u201cM\u00e9xico fue el primer pa\u00eds que nos abri\u00f3 las puertas internacionalmente en 2018. Desde entonces hemos construido una relaci\u00f3n con su escena creativa, sus artistas y su comunidad. Hoy regresamos con una visi\u00f3n mucho m\u00e1s grande: queremos consolidar nuestra presencia y demostrar la fuerza que tiene el streetwear latinoamericano\u201d, comparte Sim\u00f3n Berm\u00fadez, fundador y director creativo de UNDERGOLD.<\/p>\n\n\n\n

Uno de los cambios m\u00e1s importantes de esta nueva etapa ser\u00e1 contar con inventario dentro de M\u00e9xico. Esto permitir\u00e1 que los consumidores puedan acceder a sus colecciones de manera m\u00e1s directa y reducir las barreras log\u00edsticas que anteriormente implicaba comprar desde el extranjero.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Moda, m\u00fasica y cultura urbana: el poder latino como identidad<\/h2>\n\n\n\n

Para UNDERGOLD, M\u00e9xico representa algo m\u00e1s que una oportunidad de negocio. La marca reconoce en el pa\u00eds una escena creativa con la que comparte intereses y una visi\u00f3n de la cultura urbana donde la moda, la m\u00fasica y el arte mantienen una relaci\u00f3n cada vez m\u00e1s cercana.<\/p>\n\n\n\n

La conexi\u00f3n con artistas y figuras creativas ha sido parte de su desarrollo, pues sus prendas tambi\u00e9n funcionan como un medio para expresar identidades y acercarse a distintas comunidades. En esta nueva etapa, la firma busca fortalecer sus v\u00ednculos con talentos mexicanos, entre ellos B\u00e1ez, quien forma parte de las conexiones que la marca identifica dentro de la escena local.<\/p>\n\n\n\n

\u201cQueremos que UNDERGOLD forme parte de esa conversaci\u00f3n y demostrar que las marcas latinas pueden competir a nivel internacional\u201d, agrega Berm\u00fadez.<\/p>\n\n\n\n

Una nueva etapa para el streetwear latinoamericano<\/h2>\n\n\n\n

La expansi\u00f3n contempla mucho m\u00e1s que acercar productos al mercado mexicano. La firma tambi\u00e9n busca desarrollar experiencias, conectar con talentos locales y construir una comunidad alrededor de la creatividad latinoamericana.<\/p>\n\n\n\n

Con diez a\u00f1os de historia y presencia en m\u00e1s de nueve pa\u00edses, UNDERGOLD llega con la intenci\u00f3n de demostrar que el streetwear de la regi\u00f3n tiene identidad y propuestas propias. Su apuesta en M\u00e9xico abre una nueva oportunidad para conectar dos escenas culturales y seguir ampliando el alcance de la moda urbana latinoamericana.<\/p>\n\n\n\n

Conoce m\u00e1s sobre la marca en undergold.com<\/a> y en Instagram: @undergold_<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n
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La firma colombiana inicia operaciones m\u00e1s directas en M\u00e9xico despu\u00e9s de diez a\u00f1os de trayectoria. 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