{"id":132348,"date":"2026-11-06T14:20:06","date_gmt":"2026-11-06T20:20:06","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/11\/06\/amazon-mexico-programa-influencers-primer-aniversario\/"},"modified":"2026-11-06T14:20:06","modified_gmt":"2026-11-06T20:20:06","slug":"amazon-mexico-programa-influencers-primer-aniversario","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/11\/06\/amazon-mexico-programa-influencers-primer-aniversario\/","title":{"rendered":"Amazon M\u00e9xico celebra el primer a\u00f1o de su Programa de Influencers y prepara nuevas herramientas para 2027"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Crear contenido, recomendar productos y generar ingresos a partir de una comunidad digital se ha convertido en una oportunidad para miles de creadores. En este contexto, Amazon M\u00e9xico celebra el primer aniversario de su Programa de Influencers, una iniciativa que actualmente re\u00fane a m\u00e1s de 1,500 participantes en el pa\u00eds y que busca ampliar sus herramientas de formaci\u00f3n, creaci\u00f3n de contenido y colaboraci\u00f3n con marcas rumbo a 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lanzado en diciembre de 2025, el programa permite que creadores de distintas categor\u00edas tengan su propia tienda dentro de Amazon, donde pueden seleccionar productos, organizar recomendaciones y compartirlas con sus seguidores. De esta manera, pueden obtener ingresos adicionales a partir del contenido que ya generan en sus plataformas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa est\u00e1 abierta a perfiles de diferentes tama\u00f1os y tem\u00e1ticas, desde tecnolog\u00eda y videojuegos hasta belleza, moda, cocina y hogar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon prepara seis iniciativas para impulsar a los creadores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de su primer a\u00f1o de operaci\u00f3n en M\u00e9xico, Amazon anunci\u00f3 nuevas herramientas y espacios que buscar\u00e1n fortalecer el desarrollo de los participantes durante 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las principales novedades se encuentra <strong>Amazon Influencers Academy<\/strong>, un espacio de formaci\u00f3n con master classes enfocadas en mejorar las habilidades de los creadores, desde la selecci\u00f3n de productos relevantes hasta la optimizaci\u00f3n de sus tiendas y recomendaciones.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/AMAZONINFLUENCERSMEXICO-1024x683.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-132346\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/AMAZONINFLUENCERSMEXICO.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/AMAZONINFLUENCERSMEXICO.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/AMAZONINFLUENCERSMEXICO.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/AMAZONINFLUENCERSMEXICO.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/AMAZONINFLUENCERSMEXICO.jpg?w=1999&amp;ssl=1 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n llegar\u00e1 <strong>Influencer Studio<\/strong>, una plataforma con recursos para producir contenido de compras de mayor calidad y explorar nuevas formas de presentar los productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otra parte, el programa incorporar\u00e1 un sistema de referidos para que los participantes puedan invitar a otros creadores a sumarse a la comunidad. A esto se agrega <strong>Creator Connections<\/strong>, una iniciativa que facilitar\u00e1 el contacto directo entre influencers, marcas y vendedores de Amazon, abriendo oportunidades de colaboraci\u00f3n y comisiones adicionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda tambi\u00e9n buscar\u00e1 impulsar tiendas m\u00e1s completas y optimizadas, ampliar la participaci\u00f3n de creadores de distintas categor\u00edas y organizar m\u00e1s actividades de aprendizaje, como webinars, sesiones virtuales y encuentros presenciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCada creador tiene una voz y una comunidad propias, y queremos ayudarles a llevar sus ideas m\u00e1s lejos\u201d, coment\u00f3 Juan Jos\u00e9 Sancho, director de Marketing de Amazon M\u00e9xico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9xico: las recomendaciones tambi\u00e9n impulsan las compras<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El crecimiento del programa ocurre en un contexto donde las redes sociales tienen un papel importante en las decisiones de consumo. De acuerdo con el reporte Digital 2025 de We Are Social y Meltwater, el 80.3% de la poblaci\u00f3n mexicana utiliza redes sociales. Adem\u00e1s, Statista Consumer Insights se\u00f1ala que el 30% de los mexicanos ha comprado alg\u00fan producto despu\u00e9s de verlo recomendado por un creador de contenido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El comercio electr\u00f3nico tambi\u00e9n mantiene una tendencia de crecimiento. Seg\u00fan la Asociaci\u00f3n Mexicana de Venta Online (AMVO), las ventas digitales en M\u00e9xico alcanzaron los 941 mil millones de pesos durante 2025, un incremento del 19.2% respecto al a\u00f1o anterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este escenario, el Programa de Influencers de Amazon busca conectar el descubrimiento de productos con las recomendaciones de creadores que ya cuentan con comunidades interesadas en sus contenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quienes quieran conocer los requisitos y postularse pueden consultar <a href=\"https:\/\/afiliados.amazon.com.mx\/influencers\">afiliados.amazon.com.mx\/influencers<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/ESTEFANIAAHUMADA-1024x683.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-132345\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/ESTEFANIAAHUMADA.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/ESTEFANIAAHUMADA.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/ESTEFANIAAHUMADA.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/ESTEFANIAAHUMADA.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2026\/11\/ESTEFANIAAHUMADA.jpg?w=1999&amp;ssl=1 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-132348\" data-postid=\"132348\" class=\"themify_builder_content themify_builder_content-132348 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>El Programa de Influencers de Amazon M\u00e9xico cumple un a\u00f1o con m\u00e1s de 1,500 participantes y anuncia nuevas iniciativas de formaci\u00f3n, contenido y colaboraci\u00f3n con marcas para 2027.<\/p>\n","protected":false},"author":4,"featured_media":132347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[117,41],"tags":[14841,15193,7585,6942,15195,16338,16337,1479],"class_list":["post-132348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento-cine-tv-teatro","category-tech","tag-amazon-mexico","tag-comercio-electronico","tag-creadores-de-contenido","tag-influencers","tag-marketing-digital","tag-monetizacion","tag-programa-de-influencers","tag-redes-sociales","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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